Variables involved in "lots of traffic, no conversion" scenario
Hey all,
I'm having this problem, but I hope the responses here will help other people who are suffering from this common issue.
Here's the issue: 2100 hits and ZERO conversions!
How's that for negative ROI? :p
Here's the deal... These are all from CPV with Media Traffic. First off, I firmly believe that the problem is with me and not MT, because I know that tons of people are making a killing with them. With that said, these 2100 views are spread out between 15 campaigns. Of those 15, only 8 of them have over 100 hits. I'm targeting URLs, and I usually start with 80-250. As with most campaigns, only a handful of them get any substantial traffic, and even less (read: none) actually convert. I get my URLs from the front pages of the SERPs, and I find those URLs by using high-traffic targeted keywords according to the Adwords tool.
Most of my offers are free-trial CC-submit offers that I know are converting for other people, but recently I've added some offers with no CC and less fields, but even these aren't converting at all. When possible, I rotate similar offers, but with only 2 CPA networks that allow CPV traffic, my options are somewhat limited.
Before you start screaming "test, track, optimize"...I'm using Prosper and you better believe that I'm watching every hit from every URL, but it's a little hard to eliminate URLs that don't convert when none of them convert in the first place, right? :rolleyes:
Basically, I'm stumped for what to do, and I'm looking for the variables that are involved in this situation. I know that offers, LPs, URLs, and CPA networks are all variables, but I'm testing everything I can think of and nothing is working. Any insights?
I'll be sure to keep you all posted on my results when things start rolling, so other newbies can benefit from this thread.
Brad
I'm having this problem, but I hope the responses here will help other people who are suffering from this common issue.
Here's the issue: 2100 hits and ZERO conversions!
How's that for negative ROI? :p
Here's the deal... These are all from CPV with Media Traffic. First off, I firmly believe that the problem is with me and not MT, because I know that tons of people are making a killing with them. With that said, these 2100 views are spread out between 15 campaigns. Of those 15, only 8 of them have over 100 hits. I'm targeting URLs, and I usually start with 80-250. As with most campaigns, only a handful of them get any substantial traffic, and even less (read: none) actually convert. I get my URLs from the front pages of the SERPs, and I find those URLs by using high-traffic targeted keywords according to the Adwords tool.
Most of my offers are free-trial CC-submit offers that I know are converting for other people, but recently I've added some offers with no CC and less fields, but even these aren't converting at all. When possible, I rotate similar offers, but with only 2 CPA networks that allow CPV traffic, my options are somewhat limited.
Before you start screaming "test, track, optimize"...I'm using Prosper and you better believe that I'm watching every hit from every URL, but it's a little hard to eliminate URLs that don't convert when none of them convert in the first place, right? :rolleyes:
Basically, I'm stumped for what to do, and I'm looking for the variables that are involved in this situation. I know that offers, LPs, URLs, and CPA networks are all variables, but I'm testing everything I can think of and nothing is working. Any insights?
I'll be sure to keep you all posted on my results when things start rolling, so other newbies can benefit from this thread.
Brad
Not trying to sell you anything :-)