CTV viewing hours rise by 21%
73% of households in the US are now streaming, according to Comscore's latest State of Streaming report.
More importantly, here are the top streaming services in US.
Why it's important? This data builds the case for prioritising ad spend from traditional TV advertising to alternatives. That includes CTV and online video.
Chime in.
More importantly, here are the top streaming services in US.
Why it's important? This data builds the case for prioritising ad spend from traditional TV advertising to alternatives. That includes CTV and online video.
Chime in.
