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What's the best strategy for combining push and pop ads?

by gogogoing
3 replies
What's the best strategy for combining push and pop ads?
#ads #combining #pop #push #strategy #what’s
  • Profile picture of the author JonatanWar
    "Combining push and pop works well if you segment your campaigns. Use push for more targeted, long-term engagement and pops for volume and quick testing. Just make sure to track separately so you can optimize each one properly."
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  • Profile picture of the author Mondiad
    it depends on the niche you are working with. Push works better with urgency, FOMO, all in all, a more direct approach, while pops give you high volume at low cost, perfect to put yourself in the spotlight.
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  • Profile picture of the author drekken
    The strategy is simple: use both simultaneously on the site and in a coordinated way. I use AdMaven for both formats on the same website. What I do is configure the timings so that visitors have to close the push notifications (or accept them), essentially encouraging them to click on the website. This causes the pop-under ads to appear automatically when they click. More clicks, more visits = more revenue
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