HELP: Not sure what to do with my Facebook Ad's

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I have two ad's running on facebook. My first ad has 163 click, 416,675 impressions, it's CTR is 0.039%, my avg. CPC is $0.15 and I've spent $23.91 to make only one sale of $1.95.

My second ad has 145 clicks, 374,558 Impressions, the CTR is the same as the first ad, my avg. CPC is $0.14, and I've spent $20.38 to make only one sale of $1.95.

Both ad's are different. I'm using different images, headlines, adcopy, and landing pages.

Quite frankly I don't know what to do with this data, or how to make these ad's profitable. Or what I should be doing period. So far these ad's don't seem to be very profitable, and the first thought that comes to mind is to test.

But I don't quite understand what that means exactly. Both of these ad's are getting clicks, they just aren't converting. So my first assumption would be that the LP's aren't very good, so I should try other landing pages.

Can anyone offer any advice as to what I might be able to do make these ad's profitable?
#facebook

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