Traffic or the Offer - Which one is the culprit?

by kckaz
18 replies
Any ideas on determining whether to dump the offer or the traffic source?

I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic.

200 clicks and no conversions.

Who do I dump? The offer or the traffic source.

For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.
#culprit #offer #test #traffic
  • Profile picture of the author MR.MOE
    Well first does the offer match the traffic?
    Also how reputable is the traffic source?

    If the source is great and you got some conversions before then change up the offer.
    I think you need to answer some questions before we can give you an accurate answer.

    Moe
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  • Profile picture of the author mrshades
    Originally Posted by kckaz View Post

    Any ideas on determining whether to dump the offer or the traffic source?

    I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic.

    200 clicks and no conversions.

    Who do I dump? The offer or the traffic source.

    For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.

    need to find out where the traffic is from.. if its targeted at all.... before dumping neverblues add... neverblues numbers are usually really close pm me if u need more help
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    • Profile picture of the author galex
      Yes, agree.
      You must know how reputable is the traffic source.

      Because you are just direct linking the offer, It is better to setup redirect (simple PHP redirect) and log referer URL before redirecting the offer.

      Then analyse the referal URL to determine wheter the subscribers is match with the offer.
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  • Profile picture of the author kckaz
    Well the traffic source is Ad Buyer - they're an ad network, so impressions come from numerous banner placements on many sites, much like the Google content network. But do you mean the actual placement report so I can see what sites the banners are being placed on?

    Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source.

    As for the offer, I did a cellulite offer and changed demographics to target women 24-65 in US in categories of health/beauty, family.
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    • Profile picture of the author Tahiti Joe
      Originally Posted by kckaz View Post

      Well the traffic source is Ad Buyer - they're an ad network, so impressions come from numerous banner placements on many sites, much like the Google content network. But do you mean the actual placement report so I can see what sites the banners are being placed on?

      Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source.

      As for the offer, I did a cellulite offer and changed demographics to target women 24-65 in US in categories of health/beauty, family.
      You have to be VERY careful when using paid traffic sources.

      I'm not too familiar with Ad Buyer as I do not believe that paid traffic is a profitable means of promoting CPA offers. Are you sure that your ads are being placed properly in their network. How much are you paying for ads and placement?

      If you are familiar with Etology then you know what I mean.
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    • Profile picture of the author Robyn8243
      Originally Posted by kckaz View Post

      Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source.
      Just because something is recommended by a 7 figure earner, I would not assume it is a good source.

      I have not heard much about AdBuyer, but generally speaking you will get your best results when you match the traffic with the offer.

      Are you choosing the specific websites where your ads are shown, or does AdBuyer display your ads randomly according to demographics?

      Also, do you know where on the page your ads are displayed?

      These are important considerations.

      Robyn
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  • Profile picture of the author kckaz
    I understand "being careful" but paid media represents 85% of all ad spend, so it's gotta be working
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  • Profile picture of the author Andy1750
    Often find that these types of offer convert very poorly for a direct linking campaign as the assumption is that the presell is the responsibility of the affiliate. The EPC reported in Neverblue could well be derived from more highly targeted traffic from visitors that have already passed through a lander.

    Suggest that you try several completely different landers and see whether that makes a difference. Would also say that your demographic looks pretty broad so you're going to be getting some pretty poorly targeted traffic that are just curious and have no intention of buying. 1-2% conversion is normal for targeted traffic so don't think you should be surprised that you have received no conversions from the demographic that you are targetting. I haven't used Adbuyer but is there any way that you can narrow the demographic further?

    Alternatively try some different products that have broader appeal - must admit that this isn't the first product I would choose for a really broad demographic such as this.

    Cheers,

    Andy
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  • Profile picture of the author Ape23
    People do make money from paid traffic. I would say that the traffic isn't very targeted at what you're promoting.
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  • Profile picture of the author kckaz
    Thanks. I tried narrowing the demographic, but traffic dries up immensely. Like you say, maybe this offer is better for Adwords vs. paid media.
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  • Profile picture of the author kckaz
    Hi Robyn...

    Ad Buyer has a "proprietary" audience finder technology where they match offers to traffic based on past data from similar offers in their database.

    Ads can be displayed using any size of banner you provide. I chose 728x90, 300x250 and 160x600.
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  • Profile picture of the author BethanyTbloosky
    I would suggest a few different things to try.

    • The banner ad may be misleading the consumer and attracting the wrong people; ones that are interested in what the banner says, yet uninterested in buying or "converting" into whatever constitutes a conversion for the advertiser. You could ask Neverblue for more clear, concise, and compelling banners.
    • A user is more likely to convert if there's a intermediate landing page. How's the current landing page? Is there a clear call to action; When a visitor clicks-through, do they know what you're asking of them or is it so unclear that they bounce out because they're confused and mad because they clicked a banner and landed on a crappy one-page advertisement? Make sure the landing page includes a bold form to fill out with a clear "submit" button to ensure your users are aware of what to do on that landing page.
    If you've only tested for 200 clicks, I would try these tips first before dumping anyone. A few minor changes could be the entire difference between success and failure



    Originally Posted by kckaz View Post

    Any ideas on determining whether to dump the offer or the traffic source?

    I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic.

    200 clicks and no conversions.

    Who do I dump? The offer or the traffic source.

    For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.
    Signature
    Bethany Taylor :: vintage-mod.com
    Affiliate Manager- Bloosky.com
    AIM & Skype: bethanytbloosky
    btaylor@bloosky.com

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  • Profile picture of the author kckaz
    Thanks Bethany. Right now I'm direct linking, but will add a landing page.
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    Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

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    • Profile picture of the author BethanyTbloosky
      Awsome Let me know if you start getting leads! Good Luck


      Originally Posted by kckaz View Post

      Thanks Bethany. Right now I'm direct linking, but will add a landing page.
      Signature
      Bethany Taylor :: vintage-mod.com
      Affiliate Manager- Bloosky.com
      AIM & Skype: bethanytbloosky
      btaylor@bloosky.com

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  • Profile picture of the author kuterdan
    It's hard to say which to dump, are you getting good quality traffic or are you just getting a lot of traffic. Usually if you're getting a lot of traffic and no conversions then you're probably not getting good targeted traffic.

    The other part is the offer, the offer can be good but the landing page may be lacking. If you believe that your traffic is good then you might want to evaluate the landing page and tweak it and maybe create a couple of your own and do some split testing.
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