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Quick question about bringing traffic to my sales page

by JiminyCricket
9 replies
Hi, I am new to promoting affiliates, and have been reading a lot the past few months. I have a few unanswered questions though.

I found a product on CJ, and am now promoting it. I have 1 domain with a regular white hat site on that is new. This site is all about the topic but not really geared towards SALES of products. It is more of an informational site. I still list the product on there though.

I have another domain and page I created specifically for pushing this product. It is a single page. It is one of those standard sales pages you see that most marketers use when pushing clickbank products, you know, the long page just trying to make a sale.

I have written 2 or 3 articles. Submitted 1 of those articles to around 200 article directories, not the big ones though. I divided the other two and put them on the big ones, such as squidoo, ezinearticles, hubpages, goarticles, and ideamarketers.

All of these articles point to the sales page I have..the single page directed to sell the product.

The other thing I am doing is experimenting with PPC. I have setup a adwords campaign and am experimenting with keywords, and have had no luck. A few clicks and lots of impressions, and but not many purchases. Only getting about 100 impressions a day from my ad words ad.

Am I missing something or doing something wrong? Is the single SALES PAGE a bad idea?
Should I create a 3-4 page site instead of using a single page? I think its just a lot easier to put all the information on 1 site to grab their attention.
Thanks in advanced.
#adwords #bringing #commission junction #page #promoting #question #quick #sales #traffic
  • Profile picture of the author Saj Gupta
    Since I focus on PPC primarily - I may be able to help you if you share more info - what's your QS, how many keywords per adgroup are you using and what match type and what's your campaign budget? You can also contact me directly if you wish.
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    • Profile picture of the author sethczerepak
      I would recommend picking one or the other (PPC or Articles) and focusing your attention on that until you got that one down. Lack of focus is what causes most marketers to fail. However, you need a lot more clicks to track conversions....at least 300. Right now you just don't have enough so the key is to increase that number first. I'd recommend posting your PPC ad and getting some feedback on it from the tribe here.
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  • Profile picture of the author JiminyCricket
    Thanks for the replies.
    I am only running one adgroup with 8 active keywords. QS on most of them is 10/10 and a few 7/10's.
    I have tried a few different ad's to catch attention, one of them seemed to bring in more clicks than others, but he conversion was not there. In order for me to be on spot 4 or 5 I am paying between .30 cents and .55 cents a click.
    This is why I am starting to worry though....The product I am promoting goes to a website , and they sell that product, as well as a bunch of other similar products. The payout is only 25%-30%, on a product that is 37 dollars. I just hope I can geep a positive ROI using PPC on this campaign.
    I have set my budget low to $15 a day to test things and I am not hitting it, even on the accelerated campaign mode.
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    • Profile picture of the author sethczerepak
      Originally Posted by JiminyCricket View Post

      Thanks for the replies.
      In order for me to be on spot 4 or 5 I am paying between .30 cents and .55 cents a click.
      This is why I am starting to worry though....The product I am promoting goes to a website , and they sell that product, as well as a bunch of other similar products. The payout is only 25%-30%, on a product that is 37 dollars.
      Okay, there's the problem right there. The person who created this product clearly doesn't understand the value of a good hard working internet marketer like you......25 to 30% on $37!!!??

      Really dude?! Really?!!

      Even if you have a stellar sales page which converts 6 percent....you make $12 dollars per sale...that's $72 dollars but then -$40 for 100 PPC. Then you have Uncle Sam's cut and before you know it you're better off washing dishes. This is like the company that has 20 telemarketers smiling and dialing for $1 and hour cause they don't know how to market.

      Besides, that kind of a profit margin is bad for a cracker's blood pressure...

      There are plenty of CB products that pay 50% to even 75%. These are true business people who understand that the marketer is doing the bulk of the work and who are willing to pay you for it. Not only that, a niche which requires average .40 per click clearly that means that people are willing to spend money...I'd bet more than $37. This person is probably someone who tries to beat the competition by lowering prices instead of increasing value.

      You deserve to work with enough margin to absorb some errors and give you the freedom to keep working at it until you figure things out. My advice, find someone who is paying decent commissions.
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  • Profile picture of the author JiminyCricket
    I guess my original assumptions were correct then. I do need a higher paying affiliate. Thank you so much for pointing this out to me again.
    I have toyed around with doing a blog, but I would have to write alot of entries every day, and then turn around and promote those blogs as well. I am guessing I would make 1 blog with good content, or should I do lots of blogs with cheaply written articles...?
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  • Profile picture of the author kuterdan
    Yes a higher paying offer is definitely a must. I normally don't pick a product unless it pays out at least $30 and even better if it's a recurring billing product such as software. Your ads may not be getting much attention because you only have a single page. A single page hammers your quality score, yes quality score and page rank are also a factor with ppc ads.

    Now you can still go with the single page format but at the bottom I suggest having links to other pages within your site. These pages would include a terms of use page, a privacy statement, contact information, frequently asked questions, and perhaps a blog, and now you just created a mini site quick and easy. Setting up a Wordpress blog for your site is usually just a few simple clicks depending on your hosting company.

    Also having video on your site will help increase your quality score. Google wants to get away from the one page sales letters that are everywhere. If you're getting very little traffic then your bids are not high enough. If you have to bid really high then you probably have a pretty poor quality score.

    Build your back links to your site wherever possible: bookmarking sites, squidoo lens, weebly, stumbleupon, article submissions etc.
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    • Profile picture of the author sethczerepak
      Originally Posted by kuterdan View Post

      Your ads may not be getting much attention because you only have a single page. A single page hammers your quality score, yes quality score and page rank are also a factor with ppc ads.
      This is terrific advice, thanks for posting it.

      I'm amazed at how many people are still using sales pages with no links or collecting leads with straight squeeze pages....it just doesn't get the job done and it hasn't for a long time.

      In regard to your blog question (jiminy), I'd recommend finding a product with a good commission and in a niche that excites you beyond the thrill of just making money. Affiliate marketing is a lot of work and you need that passion to fuel you when things get tough.

      That'll make it a LOT easier to determine a course of action for marketing it. As far as the blog content....cheap content with high volume vs. one quality blog....I'd go for one quality blog....for two reasons:

      1) Too much cheap content and fluff out there already. Conversion rates for article marketing have decreased in the past year and a half because of this. Too many people trying to make up for the drop by producing more content faster and paying $1 and $2 per article or post....which sacrifices quality even more and that of course equals more work trying to make up for it in bulk....people are looking for quality content and for that you have to take your time and get focused....which is the second reason...
      2) Since I've been doing this I've seen lack of focus bring down more aspiring IMs than anything else...lack of focus comes from trying to keep too many plates spinning and sacrificing quality while expending energy. If you wanna make it in this game you gotta be persistent, morbidly focused and have balls the size of church bells. Do what Tim Ferriss says, start small and think big....go for quality first and when the bucks start coming in, use them to up your content volume without having to scrap the bottom of the barrel.

      -Best of luck
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