What is considered a good CTR rate with adspace buys?

2 replies
Can anyone give me a good indicator what kind of CTR I should be expecting with buying adspace?
#adspace #buys #considered #ctr #good #rate
  • Profile picture of the author adamjthompson
    That's a pretty big question to answer.

    It depends on many factors such as:
    Vertical
    Ad format
    Ad copy
    Ad location
    Website quality
    Number of other ads
    Website traffic

    For example, social websites and online games often get very low clickthroughs (the users are busy and aren't very interested in ads).

    As a very, very general guideline, I would expect well under 1% CTR in most cases. I might start with a guesstimate of 0.10 to 0.25%.

    Hope this helps a little.
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  • Profile picture of the author Andy1750
    SUCH a broad question to answer but with some optimisation I can normally get up to 0.5% -ish even with pretty non-targetted traffic.

    Just got to be really creative with the banner and try loads of designs to see what works.

    Andy
    Signature

    Not trying to sell you anything :-)

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