network epc

by 4 replies
5
most of the big networks dont list epc? the only one that does ive seen is neverblue

does epc varie from networks?
#ad networks (cpm/cpl, display) #epc #network
  • gotdmw,

    If the epc is not listed for you to view, I suggest contacting your AM and they will get all of the information for you for the specific offer(s).

    And yes, epc's do vary between networks.
  • EPCs vary and they dont have a lot of meaning because network wide EPCs take into consideration all traffic and can be misrepresented. We all know certain offers convert very differntly between traffic sources.

    You can use as a basis, but always track your own EPCs!
    • [1] reply
    • I completely agree. Using a network epc to judge which offers will be a good fit for you is like using a bird's eye view to do surgery.

      A network epc is too inclusive and not subjective enough to glean any value from. Depending on the traffic sources it could be all over the place. A contextual offer could be killing it at .5% conversion but would need to convert at 12+% to work for search. If the network is lumping these traffic types in together with a smidgen of email, the network epc will not be indicative of anything and it all becomes statistical noise.
  • Our system doesn't list it as well, but honestly, I wouldn't read a whole lot into "network" EPCs in terms of determining what offer to run.

    Jared
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    network epc

    most of the big networks dont list epc? the only one that does ive seen is neverblue does epc varie from networks?