I've been messing around on facebook for almost 3 weeks now and feel as though I've learned quite a bit and enough to begin a thread.
It seems as though no one knows what the #!@# they are doing when it comes to facebook or at least I haven't ran across anyone on this forum willing to share, therefore I am going to openly share with you how to kick some butt on facebook.
1. Log into your facebook account and go to "profile" then click on "create an ad" then go to "see more ads" at the bottom. This will bring up a display of all sorts of ads currently being ran. Watch for ad consistency. If you see an ad over and over for days and days at a time, more than likely that ad is making that person money.
Choosing a Niche
2. Dating, Insurance and Zip submits seem to be hot right now on facebook. Try to shoot for a target market. Here's a really good example. I found a popular TV show like "The Family Guy" I then found a photo of someone who actually looked like the family guy. I then targetted everyone by keyword who liked "The family Guy" I then went to neverblue and found an offer that was a survey about which Family Guy cartoon character are you? My ad copy actually sparked curiosity and said, "The Real Family Guy?" I said this because the photo really did look like what Peter on the Family Guy may really look like in real life.
Anyhow, this campaign generated decent profits and I split test it with the all famous Zwinky Cartoon campaign as well saying something to the sort, "The Real Family Guy?" Create a cartoon of yourself. It ended up being about a .280 CTR on facebook and was near break even campaign.
With a little work you could probably make this a profitable campaign.
3. Setting up
CTR is king on facebook. Without a good CTR facebook won't serve your ads or they'll give you very little impressions. A decent CTR seems to be anything above 0.07 that usually yields you a CPC of about 30 cents or so. With reall narrow and lazer campaigns you could achieve a CTR much higher which of course would result in a lower CPC.
Okay, I a not running rebills, everything is CPL (Cost Per Lead). When you choose an offer I recommend testing at least 5 different images with it. You'll find that CTR will vary with each image. Test the same demographic, the same keyword or the same whatever, but use at least 5 different images. Run the offer for about 30 minutes to an hour. What's nice about facebook is you'll know within 30 minutes which images are pulling the best and of coures this minimizes your risk as a markter when it comes to finding the best image. Before you move to the next phase make sure you're at least converting something. If you're just under break even after 30 minutes or even a few hours if it takes that long to do a test break the campaing down even more like so....
After you find the best CTR Image, take that image and create 5 more ads with the same image, but now vary the title.
Keep testing new images and headlines to find the best CTR. All of this of coures if VOID if you can't get one conversion after an initial test of your offer. At that point you're better off choosing a new offer and starting the process all over again.
I've found a few really good converting campaigns. Most stuff seems to work or get very close to break even for CPL, it's just a matter of gettign to the right demographic and that only comes with breaking your ads down to age, sex, and location. After you find a campaign that works for 20-40 year olds. Break it down to 20-40 year olds in PA, then in VA, then in MD ect.... go even further and break it down to 20-25, 26-30, 31-35 and so on.
I'll update on my success. To date my daily revenue is about $300 and I am right around break even. But with some more testing I should be able to get this puppy rolling.