Facebook Success Getting To The Top

20 replies
Okay,

I've been messing around on facebook for almost 3 weeks now and feel as though I've learned quite a bit and enough to begin a thread.

It seems as though no one knows what the #!@# they are doing when it comes to facebook or at least I haven't ran across anyone on this forum willing to share, therefore I am going to openly share with you how to kick some butt on facebook.

Getting Ideas

1. Log into your facebook account and go to "profile" then click on "create an ad" then go to "see more ads" at the bottom. This will bring up a display of all sorts of ads currently being ran. Watch for ad consistency. If you see an ad over and over for days and days at a time, more than likely that ad is making that person money.

Choosing a Niche

2. Dating, Insurance and Zip submits seem to be hot right now on facebook. Try to shoot for a target market. Here's a really good example. I found a popular TV show like "The Family Guy" I then found a photo of someone who actually looked like the family guy. I then targetted everyone by keyword who liked "The family Guy" I then went to neverblue and found an offer that was a survey about which Family Guy cartoon character are you? My ad copy actually sparked curiosity and said, "The Real Family Guy?" I said this because the photo really did look like what Peter on the Family Guy may really look like in real life.

Anyhow, this campaign generated decent profits and I split test it with the all famous Zwinky Cartoon campaign as well saying something to the sort, "The Real Family Guy?" Create a cartoon of yourself. It ended up being about a .280 CTR on facebook and was near break even campaign.

With a little work you could probably make this a profitable campaign.

3. Setting up

CTR is king on facebook. Without a good CTR facebook won't serve your ads or they'll give you very little impressions. A decent CTR seems to be anything above 0.07 that usually yields you a CPC of about 30 cents or so. With reall narrow and lazer campaigns you could achieve a CTR much higher which of course would result in a lower CPC.

Okay, I a not running rebills, everything is CPL (Cost Per Lead). When you choose an offer I recommend testing at least 5 different images with it. You'll find that CTR will vary with each image. Test the same demographic, the same keyword or the same whatever, but use at least 5 different images. Run the offer for about 30 minutes to an hour. What's nice about facebook is you'll know within 30 minutes which images are pulling the best and of coures this minimizes your risk as a markter when it comes to finding the best image. Before you move to the next phase make sure you're at least converting something. If you're just under break even after 30 minutes or even a few hours if it takes that long to do a test break the campaing down even more like so....

After you find the best CTR Image, take that image and create 5 more ads with the same image, but now vary the title.

Keep testing new images and headlines to find the best CTR. All of this of coures if VOID if you can't get one conversion after an initial test of your offer. At that point you're better off choosing a new offer and starting the process all over again.

In Conclusion

I've found a few really good converting campaigns. Most stuff seems to work or get very close to break even for CPL, it's just a matter of gettign to the right demographic and that only comes with breaking your ads down to age, sex, and location. After you find a campaign that works for 20-40 year olds. Break it down to 20-40 year olds in PA, then in VA, then in MD ect.... go even further and break it down to 20-25, 26-30, 31-35 and so on.

I'll update on my success. To date my daily revenue is about $300 and I am right around break even. But with some more testing I should be able to get this puppy rolling.
#facebook #success #top
  • Profile picture of the author Cash37
    Pretty good post. I know that CPS (cost per sale) does well on Facebook as well with the right demographics. Takes a ton of testing but the sweet spot is where the money is at.
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    • Profile picture of the author sp33dr4ge99
      Originally Posted by Cash37 View Post

      Pretty good post. I know that CPS (cost per sale) does well on Facebook as well with the right demographics. Takes a ton of testing but the sweet spot is where the money is at.

      I can't see Cost Per Sale performing well unless you target via keywords. I could be wrong but I am just guessing if you really want to lazer in for Cost Per Sale I would assume keywords are the way to go and then narrowing it down by demographic after you hit on the keywords first.

      Correct me I am wrong being I am only doing CPL.
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      • Profile picture of the author sp33dr4ge99
        Just wanted to update.

        All the ads I had running and that had been approved manually are now disapproved due to negative feedback either through their automated system or manually. I am not sure how your ads get feedback, but I guess mine did.

        The copy was no different then what's already all over facebook.

        I am trying to get a facebook rep to help manage my campaign as I'd rather know exactly what I can and can't do... I've read the terms and all and have complied I just don't get this negative feedback thing.

        Anyhow, I've re-created the ads with new copy but same photo and I've also added 10 new photos and 10 new subject lines to increase CTR.

        Once again the offer blew up at 7-8:30 am EST then shut off completely.

        Still in the red slightly, but I'll get this puppy going as long as they don't keep turning off my ads.
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        • Profile picture of the author sp33dr4ge99
          Wow,

          25 ads ALL disapproved again for an insurance offer. It's becoming a bit ridiculous needless to say.

          I just created 5 new all now varying in ad copy listing the exact company name and completely compliant as far the eye can see. If these now get disapproved I am going to come to a conclusion that their approval process is really a unpredictable.

          If anyone had any ideas please feel free to shed some light.
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          • Profile picture of the author fr0ke
            Originally Posted by sp33dr4ge99 View Post

            Wow,

            25 ads ALL disapproved again for an insurance offer. It's becoming a bit ridiculous needless to say.

            I just created 5 new all now varying in ad copy listing the exact company name and completely compliant as far the eye can see. If these now get disapproved I am going to come to a conclusion that their approval process is really a unpredictable.

            If anyone had any ideas please feel free to shed some light.
            Maybe there is some user feedback mixed in to the approval process.

            When facebook shows an ad, there is a little "X" in the upper right corner. If you click that, there is a popup that says:

            Code:
            Tell us what you think.
            Why didn't you like this ad: Choose Reason
            "Misleading"
            "Offensive"
            "Uninteresting"
            "Irrelevant"
            "Repetitive"
            "Other"
            Thanks for your feedback. Over time, this information helps us deliver more relevant ads to our users.
            I'm no expert, but this could be a factor.
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            • Profile picture of the author sp33dr4ge99
              Originally Posted by fr0ke View Post

              Maybe there is some user feedback mixed in to the approval process.

              When facebook shows an ad, there is a little "X" in the upper right corner. If you click that, there is a popup that says:

              Code:
              Tell us what you think.
              Why didn't you like this ad: Choose Reason
              "Misleading"
              "Offensive"
              "Uninteresting"
              "Irrelevant"
              "Repetitive"
              "Other"
              Thanks for your feedback. Over time, this information helps us deliver more relevant ads to our users.
              I'm no expert, but this could be a factor.

              Being new to Facebook ads, I never really knew that users could do such a thing.

              I've got my ad copy saying exactly what the offer page says now. I am using a simple lander that states the age and location simply because I use that in my ad as well. I am just afraid with all these disapproved ads it might lead to a possible disable of account. I sure hope not as I am doing everything to comply with them, or at least trying to.
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  • Profile picture of the author CPAmojo
    Dating Offers have been exploding this past month. It is that time of year again that everyone wants to be in a relationship. Tomorrow being Valentine's Day, lots of people have been joining online dating sites looking for relationships. It might be a little late, but no one wants to be single on Valentine's Day!

    Honestly there will never be a down time for dating sites. Just that you might have missed the big boom. Never too late to start though.
    Signature
    CPAmojo is an Online Dating CPA Network >>> Monetize Your Mojo <<<
    $3-$8 per Free Lead. 5% Lifetime Commissions. CPAmojo Reviews
    Apply today and take your cut of the multi-Billion dollar online dating industry.
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    • Profile picture of the author Cash37
      Originally Posted by CPAmojo View Post

      Dating Offers have been exploding this past month. It is that time of year again that everyone wants to be in a relationship. Tomorrow being Valentine's Day, lots of people have been joining online dating sites looking for relationships. It might be a little late, but no one wants to be single on Valentine's Day!

      Honestly there will never be a down time for dating sites. Just that you might have missed the big boom. Never too late to start though.
      True. One of my traffic sources just sold a ton of inventory to a dating advertiser
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      • Profile picture of the author sp33dr4ge99
        I picked up the Zoosk offer in neverblue and ran it in the UK. Got decent traffic but zero conversions. Also ran it in Australia. I was trying to capitalize on cheaper traffic, but I barely got impressions in Australia.

        I honestly think facebook spreads out your impressions if your doing CPM bidding to match your daily budget. I noticed when my daily budget got bumped to $250 per day I got a bit more traffic from the UK.

        I am sure these dating offers convert but honestly it's been hit or miss getting them approved in Facebook. You can copy the exact image and ad copy and still get disaproved. Secondly by Facebook's terms dating offers can only be offered to those that are single. I find it odd that my Facebook status shows I am married yet I still see dating offers on my profilfe page. To make a long story short I think there approval process is nutty and it's all over the place.

        I am focusing on a few other niches first, after I get these in the black I'll probalby look at the dating offers.

        ****Today I found this out. I've been running an offer now for 3 days and I see a pattern for conversions. Morning and Evenings only. I seriously ran this offer all day with 0 conversions then it blows up starting at about 6pm EST and again a short window 6am to about 8:30 am EST. Been consistent for 3 days now. I can't say the same for other niches but this is something to watch for.

        Also, I noticed my CTR's are a lot better early morning and even better starting at about 6pm EST which means less CPC and higher ROI.

        Keep that stuff in mind if your new.
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  • Profile picture of the author wisdom
    On testing images, ads with my offer incorporated into the image converts best for my niche market. It also does not take away from my limited number of characters allowed for each ad. Get a graphic designer to design your fb images so they stand out when fb minimizes it to fit their image size.
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  • Profile picture of the author ChrisBa
    dating is dead on facebook now
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    • Profile picture of the author sp33dr4ge99
      So far to date I am still figuring out facebook ads. I've spent about $1400 and made about $1100, so a net loss of $300.

      I had a car insurance campaign that was rocking, but the problem with facebook or at least seems to be that you need to change your ads ALL the time. I couldn't keep my CTR high enough to keep the car insurance offer working. I ran it in one state and made about $70 on it in one day, that one campaign if ran in the top 15 states for car insurance offers probably could have net about $500 daily while it was hot... unfortunately I was unable to capitalize on it due to lack of funding.

      Some things I found to get higher CTR's. Find a demographic and build your campaigns around that demographic. You almost have to be tricky to do well with facebook ads.

      What Doesn't work:

      The obvious and this is why people fail. Suppose you toss up a dating offer and put up some hot pics and say, "Meet Singles" and target all males who are single and even target just 24 year olds. This is totally wrong, first your CTR will be horrible and secondly if it were that easy everyone would be millionaires.. how do I know this is wrong b/c I just spent $1400 testing this stuff. Another example, the Zwinky Cartoon campaign, toss up a pic of you compared to your cartoon pic, target younger demographics, direct link to the facebook cartoon lander... wrong!!! Yet this is what most new people will do.

      What Works:

      For example, dating, start breaking it down and target cities, build campaigns around one demographic. I decided to target World of Warcraft and I found some girl wearing a World Of Warcraft T-shirt and I say, "Girls Like This Play WOW?" Blah blah blah signup to xxx dating offer. My CTR was through the roof! Had some decent conversions... and I am actaully still testing this one but it looks promising. Go even further and build a World of Warcraft dating lander instead of direct linking.

      Note: Creative thinkers win on facebook period. You have to turn your image, your ad copy into something it's sort of not and make it fit your target... I am not saying be deceptive, but you need to be border line.

      Another good example, I recently saw an ad about Kate Goslin, and non-creative thinkers would bypass this and people like myself think holy cow who would of ever thought to do this. But... the ad said, "Kate Goslin Loses" and the offer was a weight loss offer. Now target people who like Kate Goslin... there all women right... mostly women buy into weight loss, anyone who has Kate Goslin in their profile likes Kate Golsin and will click out of curiousity and most women are always worried about their weight.

      Target Stereotypes... yes it sounds terrible but it works.

      I hope this helps I hope soon to be profitable some campaigns are right there and could literally do 1k per day net I just can't seem to find the sweet spot yet, but I said it before I won't give up on it and I'll keep posting.

      I hope I didn't offend anyone... I am just keeping it real and telling be CREATIVE on facebook, boring ads don't work.
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      • Profile picture of the author cellcom
        Great thread!

        Yeah - I have been spending so much time (and $$$) on this the last 30 days or so. Like the previous posters I am getting close to breakeven but just cannot get solidly profitable on anything yet.

        Here are my experiences.

        Click through rates - if you can achieve anything near .1 % (Read 1/10th of 1 percent - 1 click per thousand) you are doing good.

        Creatives - the more bizarre the better.

        The things I thought would work well for the most part haven't

        Be careful with your daily budgets - facebook can deliver a large amount of traffic very quickly - make sure you set your daily budget at a number you are prepared to pay.

        Cost per click and cost per impression are starting to really rise and getting to a point where I just don't know if they can be profitable

        Hope this helps.

        ** TIP - for anyone new to facebook advertising - you can get $70 worth of free advertising vouchers. See them on ebay now for around $8 and they do work - only for new accounts
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        • Profile picture of the author sp33dr4ge99
          Originally Posted by cellcom View Post

          Great thread!

          Yeah - I have been spending so much time (and $$$) on this the last 30 days or so. Like the previous posters I am getting close to breakeven but just cannot get solidly profitable on anything yet.

          Here are my experiences.

          Click through rates - if you can achieve anything near .1 % (Read 1/10th of 1 percent - 1 click per thousand) you are doing good.

          Creatives - the more bizarre the better.

          The things I thought would work well for the most part haven't

          Be careful with your daily budgets - facebook can deliver a large amount of traffic very quickly - make sure you set your daily budget at a number you are prepared to pay.

          Cost per click and cost per impression are starting to really rise and getting to a point where I just don't know if they can be profitable

          Hope this helps.

          ** TIP - for anyone new to facebook advertising - you can get $70 worth of free advertising vouchers. See them on ebay now for around $8 and they do work - only for new accounts

          I would agree, anything below a CTR of about 0.08 isn't worth it. .1% is a matter of using the right image and to get .2% and higher you really need to narrow down and target by city, by TV shows ect...
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  • Profile picture of the author MrCruzin
    Facebook PPC is more a game to me. It is like playing Blackjack.

    The one thing I do not like about your post is this.

    Find something that you are not seeing. Being able to see your ads is no help. Ads can be extremely targeted by demographic. While using them to get an idea is good. People are doing the same crap over and over.

    Think outside the box, the more niche you can offer the better you will do. The better you can target users the cheaper your traffic will be,
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  • Profile picture of the author brownotis
    Thank you so much. I'm getting on this right now. I'll let you know how I made out.
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    • Profile picture of the author joelraitt
      good thinking, but A) I wouldnt tell people stuf you are running, even more so if it's working. Maybe after is done, tell people. But dude if you care about money at all, keep your little success quite.

      Tips are fine, but dont give exact examples of what you do.

      Plus the only problem with your advice is at most you will make a couple hundred a day. Why do all that work for such little money? Think bigger.
      Signature

      Work smart, work hard, never give up. Learn with me here: http://www.joelraitt.com

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      • Profile picture of the author sp33dr4ge99
        Originally Posted by joelraitt View Post

        good thinking, but A) I wouldnt tell people stuf you are running, even more so if it's working. Maybe after is done, tell people. But dude if you care about money at all, keep your little success quite.

        Tips are fine, but dont give exact examples of what you do.

        Plus the only problem with your advice is at most you will make a couple hundred a day. Why do all that work for such little money? Think bigger.

        Joel,

        I don't give away my bread and butter but I do give away campaigns that I make some profit in, maybe $30 or $50 per day. I found the more people you help in life the more you receive.

        I do appreciate your insights Joel and other threads, in fact you thread was the main reason I began facebook ads. My best day so far has been about $130 profit and it's honestly up and down like a roller coaster due to images getting old... seems as though facebook moves so fast what works today doesn't work tomorrow.

        Anyhow, I have some cool ideas for campaigns, I'll keep you all posted.
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  • Profile picture of the author papajohn56
    With a .28 CTR on facebook, it's almost a joke to make that kind of a ctr profitable.
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  • Profile picture of the author osazzz
    thanks for the sharing
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