Lets assume for the time being that everyone here knows they need to work exceptionally hard to succeed in CPA and that there are thousands of variables that can affect there outcome relative to yours. You can also assume that no one wants the details of your super secret campaign or a paint by numbers template. Rather we are looking for answers to the following questions in whatever detail you are comfortable with sharing.
So lets get to it:
When you started out how much money did you invest before you became profitable? I don't mean on a single campaign but overall $$ spent before you broke even and then again how much before you were consistently profitable.
What type of offer were you initially successfull with, zip/email submit, short form, multi-page long form, etc?
Did you initially focus on one vertical or just grab whatever looked good until you found something that worked and how does that compare to what you do now?
Did you intitially focus on one type of traffic or did you test media buying, ppv, ppc, etc. and how does that compare to what you are doing now?
How big is your test budget for a new campaign, $10, $50, $100, $1000?
What is your campaign testing method, what variables do you isolate first and in what order do you change each variable, landing page, traffic, offer, etc.? For example do you setup a landing page and offer and then test different traffic sources until one converts or do you tweak your landing page until it works with a single source of traffic or do you rotate offers first? Maybe you setup a monster campaign and rotate landing pages and offers and send ten sources of traffic all at the same.
How long do you test a traffic source in terms of dollars,days,hours, impressions, clicks, etc. before shutting it down and trying another source of traffic?
Thanks in advance to all that participate!