Using PPV to convert affiliate offers - case study

25 replies
Most of you know I am an affiliate Manager at Motive Interactive CPA Network

As such I often suggest marketing methods to my affiliates.

Below I use paid contextual traffic (PPV) in combination with email marketing to drive CPA conversions.

New affiliates I warn you you must have a budget and actually spend money to make this work - this is an actual proven method for long term results !
Suggested setup budget is $200 and a test budget is $100 minimum.

You will also need to spend the time to create a simple landing page and create some email campaigns and email auto responders.


Ok so once you have set up your contextual PPV pop traffic account and have a few landing pages made you will be ready to get going !


So were clear this method is to use custom landing pages to collect email addresses for your niche and then follow up with email auto responders and emails.

The reason you want to do this is that PPV traffic is not always accepted by your affiliates Network but email is accepted on most top offers.

Target websites URLs and contextual keywords in your niche and set the site the campaign live.


Helpful Tips

  • Rotate you landing pages and use multiple landing pages
  • set up the right PPV dimensions on your landing page (use:750px X 550p)
  • Push the frequency rate to 72 hours plus as not to show the same ad to someone
  • Change out your targeting with new keywords and websites frequently
  • Pay attention to trends in who is converting and what words/sites they converted from.
  • Pick CPA Affiliate Offers that convert - (PM me for ideas)


What Tips on contextual marketing for CPA offers do you guys have ??
#affiliate #case #convert #offers #ppv #study
  • Profile picture of the author TE2
    Originally Posted by ILUVCA View Post

    What Tips on contextual marketing for CPA offers do you guys have ??
    1. Begin with MediaTraffic as your 1st CPV traffic provider
    2. Use a pop-over if you are direct linking
    3. Use pop-under if you are using your own landing page
    4. When pop-over, use like kind offer with immediate sale as your goal
    5. When pop-under, use complimentary offers whether selling or list building
    6. Target tightly - do your research and pick targets carefully (this is critical)
    7. Track everything - use P202/T202 and ROI tracking pixel from MediaTraffic
    8. Give your tests a fair chance to succeed - test, tweak, re-test, monitor, repeat...

    How's that for a start?

    Regards,

    John
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    • Profile picture of the author ILUVCA$H
      A lot of contextual networks that already are poping the landing pages don't like pops so you might not get your creative on these networks approved.

      I like your mentioning of tracking everything and optimizing and repeating -- all key to make things work.

      -Luke

      Originally Posted by TE2 View Post

      1. Begin with MediaTraffic as your 1st CPV traffic provider
      2. Use a pop-over if you are direct linking
      3. Use pop-under if you are using your own landing page
      4. When pop-over, use like kind offer with immediate sale as your goal
      5. When pop-under, use complimentary offers whether selling or list building
      6. Target tightly - do your research and pick targets carefully (this is critical)
      7. Track everything - use P202/T202 and ROI tracking pixel from MediaTraffic
      8. Give your tests a fair chance to succeed - test, tweak, re-test, monitor, repeat...

      How's that for a start?

      Regards,

      John
      Signature

      Luke Smith | Affiliate Manager
      (858) 848-LUKE
      www.motiveinteractive.com
      IM: LukeMotive
      SKYPE : lukejSmith1

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      • Profile picture of the author TE2
        Originally Posted by ILUVCA View Post

        A lot of contextual networks that already are poping the landing pages don't like pops so you might not get your creative on these networks approved.

        I like your mentioning of tracking everything and optimizing and repeating -- all key to make things work.

        -Luke
        Hey Luke,

        I think you misunderstood...

        When I talk about pop-over vs. pop-under, I am talking about how the CPV network presents the popped ad window to the user. MediaTraffic is one of the few that lets you select which one to pop.

        What you are referring to is the actual destination page that appears in the popped ad window. Most of the CPV networks do not allow exit pops or autoplay audio.

        Regards,

        John
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        • Profile picture of the author ILUVCA$H
          Oh I got it - do you have a list of PPV networks that allow you to choose and which networks are just pop unders.

          Thanks for the clarification .


          Originally Posted by TE2 View Post

          Hey Luke,

          I think you misunderstood...

          When I talk about pop-over vs. pop-under, I am talking about how the CPV network presents the popped ad window to the user. MediaTraffic is one of the few that lets you select which one to pop.

          What you are referring to is the actual destination page that appears in the popped ad window. Most of the CPV networks do not allow exit pops or autoplay audio.

          Regards,

          John
          Signature

          Luke Smith | Affiliate Manager
          (858) 848-LUKE
          www.motiveinteractive.com
          IM: LukeMotive
          SKYPE : lukejSmith1

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          • Profile picture of the author TE2
            Originally Posted by ILUVCA View Post

            Oh I got it - do you have a list of PPV networks that allow you to choose and which networks are just pop unders.

            Thanks for the clarification .
            TrafficVance - pop-under
            Mediatraffic - pop-over and pop-under : user selectable
            DirectCPV - pop-over and pop-under : requires AM to make the change
            AdOn Network - pop-under
            LeadImpact - Have not tested
            Findology - pop-over and pop-under : requires AM to make the change
            CPV Marketplace - Have not tested
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            • Profile picture of the author vinlulvie
              Hi TE2

              What would be the reason that pop under is better than pop over? I thought pop over is better than pop under.

              Regards,

              Vin
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              • Profile picture of the author TE2
                Originally Posted by vinlulvie View Post

                Hi TE2

                What would be the reason that pop under is better than pop over? I thought pop over is better than pop under.

                Regards,

                Vin
                It depends on your offer and your campaign strategy: i.e. how you are targeting the prospect and what action you want them to take. A pop-over works better for me when I am direct linking for certain offers and demographics AND I want their attention before they buy somewhere else. Pop-unders are better suited for complimentary offers where they probably already found what they were looking for. They see my ad after they have closed out their search.

                So again, it depends on your campaign strategy.

                John
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  • Profile picture of the author vinlulvie
    Thank you John, your explanation is really reasonable.

    Thanks

    Vin
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    • Profile picture of the author TE2
      Originally Posted by vinlulvie View Post

      Thank you John, your explanation is really reasonable.

      Thanks

      Vin
      Glad it made sense.

      So when you are deciding what to promote, put yourself in the prospect's shoes and try to imagine what you might see and how you would react.

      John
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      • Profile picture of the author ILUVCA$H
        Good stuff - very helpful !

        Originally Posted by TE2 View Post

        Glad it made sense.

        So when you are deciding what to promote, put yourself in the prospect's shoes and try to imagine what you might see and how you would react.

        John
        Signature

        Luke Smith | Affiliate Manager
        (858) 848-LUKE
        www.motiveinteractive.com
        IM: LukeMotive
        SKYPE : lukejSmith1

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  • Profile picture of the author Kmarshall
    I'm glad I read this thread! I'm also new to CPV..
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  • Profile picture of the author flashing2008
    Thanks TE2,
    This is the best starting for me, but I have some noob questions:
    how to select a profitable offer ?
    what are the proven and tested profitable offer?
    can you explain the process how to test ?
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    • Profile picture of the author henryblogprint
      Originally Posted by flashing2008 View Post

      Thanks TE2,
      This is the best starting for me, but I have some noob questions:
      how to select a profitable offer ?
      what are the proven and tested profitable offer?
      can you explain the process how to test ?
      I also would like to know what CPA offer that best use with landing page of your own for advertising using PPV networks.
      Signature

      |The more we do,the more we gain;the less we do,the more we lose|

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  • Profile picture of the author mark587905
    Newbies take note of the budget required to make this work.
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    • Profile picture of the author djt1102
      Originally Posted by mark587905 View Post

      Newbies take note of the budget required to make this work.
      What is the required budget to get this to work.
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      Performance Based SEO Only $99 Setup Cost & You Don't Pay Until You Rank! PM for Details
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  • Profile picture of the author Firstrate
    Originally Posted by ILUVCA View Post

    What Tips on contextual marketing for CPA offers do you guys have ??
    1. Pick one niche to start with (say auto insurance), observe others and make that niche work - don't move from niche to niche, offer to offer at first.
    2. Test international traffic (Lead Impact has some great stuff) because it's far less saturated
    3. Thoroughly research the demographic of your targets using Home | Quantcast and Alexa the Web Information Company to ensure they match your offer.
    4. Make eye catching landing pages that grab the users attention for a high CTR - use audio, video, flashing butons, scrolling text, funny images, whatever you can go get that click.
    5. Don't think you have to bid into 1st place all the time - you can still get good traffic from being in a lower bidding place and sometimes your campaign will be more profitable. Just bid what the target is worth to you.
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  • Profile picture of the author MikeMorgan
    Nice stuff specially for PPV beginners .
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    CPA Game Changer - Coming Very Soon !

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  • Profile picture of the author ChrisBa
    Very good beginners introduction to CPV
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  • Profile picture of the author laganja
    what are some good list of PPV ?
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  • Profile picture of the author bidtraffic
    This is where beginner PPC marketers go wrong when they try to dive into PPV.

    You cannot just direct link in PPV, it is just not profitable. You need to collect the email address! That way you can advertise to them over and over again.

    The reason why you need such a large budget for PPV is that you will see loses in the beginning until you are able to build trust with your list and they are more responsive to your ads.

    If you don't have a large budget or like to cross test, I would suggest you stick with PPC.

    My $0.02
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    BidTraffic - Were not an AdSense alternative, we're an AdSense replacement.

    Are you Able to drive quality traffic from traffic exchange networks despite not having a website? You’re welcome at BidTraffic too!
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  • Profile picture of the author zlc000190
    pretty good, i need a small budget one to follow. no more than 200$ will be nice.
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    coach, i am waiting for you.Never mind to pm me by skype. i am doing cpalead.

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  • Profile picture of the author Tracy411
    OK guys,

    I have a couple of newbie questions:

    1) What is the difference between a pop-over and pop-under? I get the over vs. under part, but I am not understanding how they work right now. I can't picture it at the moment. How does each look? Help me get unstuck here please

    2) What is pixel tracking? How do you do it? I realize it is tracking, but exactly how is it done?

    I am going to ask questions because that's how I learn. I see no point in being in conversations and just sitting in the background when I can optimize my experience by opening my mouth. I'm sure you guys get that. We are all new at some point. Thanks in advance for your helpful feedback

    Tracy
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