Using PPV to convert affiliate offers - case study

by ILUVCA$H

Posted: 14 years ago 25 replies

AD NETWORKS

Most of you know I am an affiliate Manager at Motive Interactive CPA Network

As such I often suggest marketing methods to my affiliates.

Below I use paid contextual traffic (PPV) in combination with email marketing to drive CPA conversions.

New affiliates I warn you you must have a budget and actually spend money to make this work - this is an actual proven method for long term results !
Suggested setup budget is $200 and a test budget is $100 minimum.

You will also need to spend the time to create a simple landing page and create some email campaigns and email auto responders.

Ok so once you have set up your contextual PPV pop traffic account and have a few landing pages made you will be ready to get going !

So were clear this method is to use custom landing pages to collect email addresses for your niche and then follow up with email auto responders and emails.

The reason you want to do this is that PPV traffic is not always accepted by your affiliates Network but email is accepted on most top offers.

Target websites URLs and contextual keywords in your niche and set the site the campaign live.

Helpful Tips

Rotate you landing pages and use multiple landing pages
set up the right PPV dimensions on your landing page (use:750px X 550p)
Push the frequency rate to 72 hours plus as not to show the same ad to someone
Change out your targeting with new keywords and websites frequently
Pay attention to trends in who is converting and what words/sites they converted from.
Pick CPA Affiliate Offers that convert - (PM me for ideas)

What Tips on contextual marketing for CPA offers do you guys have ??

#affiliate #case #convert #offers #ppv #study

TE2

14 years ago

Originally Posted by ILUVCA

What Tips on contextual marketing for CPA offers do you guys have ??

Begin with MediaTraffic as your 1st CPV traffic provider
Use a pop-over if you are direct linking
Use pop-under if you are using your own landing page
When pop-over, use like kind offer with immediate sale as your goal
When pop-under, use complimentary offers whether selling or list building
Target tightly - do your research and pick targets carefully (this is critical)
Track everything - use P202/T202 and ROI tracking pixel from MediaTraffic
Give your tests a fair chance to succeed - test, tweak, re-test, monitor, repeat...

How's that for a start?

Regards,

John

[ 4 ] Thanks
1 reply

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ILUVCA$H

14 years ago

A lot of contextual networks that already are poping the landing pages don't like pops so you might not get your creative on these networks approved.

I like your mentioning of tracking everything and optimizing and repeating -- all key to make things work.

-Luke

Originally Posted by TE2

Begin with MediaTraffic as your 1st CPV traffic provider
Use a pop-over if you are direct linking
Use pop-under if you are using your own landing page
When pop-over, use like kind offer with immediate sale as your goal
When pop-under, use complimentary offers whether selling or list building
Target tightly - do your research and pick targets carefully (this is critical)
Track everything - use P202/T202 and ROI tracking pixel from MediaTraffic
Give your tests a fair chance to succeed - test, tweak, re-test, monitor, repeat...

How's that for a start?

Regards,

John

Thanks
1 reply

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Luke Smith | Affiliate Manager
(858) 848-LUKE
www.motiveinteractive.com
IM: LukeMotive
SKYPE : lukejSmith1

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TE2

14 years ago

Originally Posted by ILUVCA

Hey Luke,

I think you misunderstood...

When I talk about pop-over vs. pop-under, I am talking about how the CPV network presents the popped ad window to the user. MediaTraffic is one of the few that lets you select which one to pop.

What you are referring to is the actual destination page that appears in the popped ad window. Most of the CPV networks do not allow exit pops or autoplay audio.

Regards,

John

Thanks
1 reply

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ILUVCA$H

14 years ago

Oh I got it - do you have a list of PPV networks that allow you to choose and which networks are just pop unders.

Thanks for the clarification .

Originally Posted by TE2

Thanks
1 reply

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Luke Smith | Affiliate Manager
(858) 848-LUKE
www.motiveinteractive.com
IM: LukeMotive
SKYPE : lukejSmith1

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TE2 14 years ago

Originally Posted by ILUVCA

Oh I got it - do you have a list of PPV networks that allow you to choose and which networks are just pop unders.

Thanks for the clarification .

TrafficVance - pop-under
Mediatraffic - pop-over and pop-under : user selectable
DirectCPV - pop-over and pop-under : requires AM to make the change
AdOn Network - pop-under
LeadImpact - Have not tested
Findology - pop-over and pop-under : requires AM to make the change
CPV Marketplace - Have not tested
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- vinlulvie 14 years ago
  
  Hi TE2
  
  What would be the reason that pop under is better than pop over? I thought pop over is better than pop under.
  
  Regards,
  
  Vin
  
  Thanks
  
  1 reply
  
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  TE2 14 years ago
  
  Originally Posted by vinlulvie
  
  Hi TE2
  
  What would be the reason that pop under is better than pop over? I thought pop over is better than pop under.
  
  Regards,
  
  Vin
  
  It depends on your offer and your campaign strategy: i.e. how you are targeting the prospect and what action you want them to take. A pop-over works better for me when I am direct linking for certain offers and demographics AND I want their attention before they buy somewhere else. Pop-unders are better suited for complimentary offers where they probably already found what they were looking for. They see my ad after they have closed out their search.
  
  So again, it depends on your campaign strategy.
  
  John
  
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vinlulvie

14 years ago

Thank you John, your explanation is really reasonable.

Thanks

Vin

Thanks
1 reply

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TE2

14 years ago

Originally Posted by vinlulvie

Thank you John, your explanation is really reasonable.

Thanks

Vin

Glad it made sense.

So when you are deciding what to promote, put yourself in the prospect's shoes and try to imagine what you might see and how you would react.

John

Thanks
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ILUVCA$H

14 years ago

Good stuff - very helpful !

Originally Posted by TE2

Glad it made sense.

So when you are deciding what to promote, put yourself in the prospect's shoes and try to imagine what you might see and how you would react.

John

Thanks

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Luke Smith | Affiliate Manager
(858) 848-LUKE
www.motiveinteractive.com
IM: LukeMotive
SKYPE : lukejSmith1

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Kmarshall 13 years ago

I'm glad I read this thread! I'm also new to CPV..
- Thanks
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flashing2008

13 years ago

Thanks TE2,
This is the best starting for me, but I have some noob questions:
how to select a profitable offer ?
what are the proven and tested profitable offer?
can you explain the process how to test ?

Thanks
1 reply

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henryblogprint

13 years ago

Originally Posted by flashing2008

I also would like to know what CPA offer that best use with landing page of your own for advertising using PPV networks.

Thanks

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mark587905 13 years ago

Newbies take note of the budget required to make this work.
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- djt1102 13 years ago
  
  Originally Posted by mark587905
  
  Newbies take note of the budget required to make this work.
  
  What is the required budget to get this to work.
  
  Thanks
  
  1 reply
  
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  jeffrey73 13 years ago
  
  Originally Posted by djt1102
  
  What is the required budget to get this to work.
  
  $300 ( minimum ).
  
  Thanks
  
  1 reply
  
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  miami 13 years ago
  
  Don't forget the time involved as well. It takes a LOT of time (especially in the early stages) to test. Get as much data as you can (We built a software but there are some available now) and use that data to decide what is working and what is not.
  
  A very common misconception is you start a campaign, throw some money at it and sit back to watch the profits roll in.
  
  BS
  
  You will be ones of the ones posting that PPV (or whatever) is a scam!
  
  Thanks to all who have posted - great stuff.
  
  Oh yes- add that to your time invested category - learning how to get better!!!
  
  Miami
  
  Thanks
  
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  Always looking for PPV and affiliate mentor/masterminds... Let's trade stories!
  
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Firstrate 13 years ago

Originally Posted by ILUVCA

What Tips on contextual marketing for CPA offers do you guys have ??

1. Pick one niche to start with (say auto insurance), observe others and make that niche work - don't move from niche to niche, offer to offer at first.
2. Test international traffic (Lead Impact has some great stuff) because it's far less saturated
3. Thoroughly research the demographic of your targets using Home | Quantcast and Alexa the Web Information Company to ensure they match your offer.
4. Make eye catching landing pages that grab the users attention for a high CTR - use audio, video, flashing butons, scrolling text, funny images, whatever you can go get that click.
5. Don't think you have to bid into 1st place all the time - you can still get good traffic from being in a lower bidding place and sometimes your campaign will be more profitable. Just bid what the target is worth to you.
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MikeMorgan 13 years ago

Nice stuff specially for PPV beginners .
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ChrisBa 13 years ago

Very good beginners introduction to CPV
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laganja 13 years ago

what are some good list of PPV ?
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- mtmjohn 13 years ago
  
  Originally Posted by laganja
  
  what are some good list of PPV ?
  
  trafficvance - best one, $1000 min deposits required
  
  leadimpact and mediatraffic
  
  Thanks
  
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bidtraffic 13 years ago

This is where beginner PPC marketers go wrong when they try to dive into PPV.

You cannot just direct link in PPV, it is just not profitable. You need to collect the email address! That way you can advertise to them over and over again.

The reason why you need such a large budget for PPV is that you will see loses in the beginning until you are able to build trust with your list and they are more responsive to your ads.

If you don't have a large budget or like to cross test, I would suggest you stick with PPC.

My $0.02
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zlc000190 12 years ago

pretty good, i need a small budget one to follow. no more than 200$ will be nice.
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Tracy411 12 years ago

OK guys,

I have a couple of newbie questions:

1) What is the difference between a pop-over and pop-under? I get the over vs. under part, but I am not understanding how they work right now. I can't picture it at the moment. How does each look? Help me get unstuck here please

2) What is pixel tracking? How do you do it? I realize it is tracking, but exactly how is it done?

I am going to ask questions because that's how I learn. I see no point in being in conversations and just sitting in the background when I can optimize my experience by opening my mouth. I'm sure you guys get that. We are all new at some point. Thanks in advance for your helpful feedback

Tracy
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