How do test profitability?

by cdrrck24

Posted: 14 years ago 4 replies

AD NETWORKS

So I been trying to figure out how I can tell when to pull the plug on a PPC campaign. The obvious answer is when its not making money but what is the threshold?

Example, I was running this offer which cost 65$ and makes 20$ on a sale. I ran it last night and had some ok keywords. The results were that I spent 80$ on advertising and made 3 sales which is 60$. So I lost 20$. Would you guys stop the campaign? Play with the numbers? Its a direct link to the CPA thru my own routing network so I can have real time stats.

Thnx

#profitability

arsde 14 years ago

I would continue with it and optimize everything. You aren't that far from profit most campaigns starts unprofitable!
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Kenster 14 years ago

Yeah I would stop it. Let me have it. mwahaha

There's really good potential if that is before any optimization. You may have a winner!
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- cdrrck24 14 years ago
  
  Originally Posted by Kenster
  
  Yeah I would stop it. Let me have it. mwahaha
  
  There's really good potential if that is before any optimization. You may have a winner!
  
  Well, its actually your idea. I bought your book and used the idea from your book, cant believe it worked. But seeing those keywords get clicks way before my own keywords is awesome.
  
  Thanks
  
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pikachu 14 years ago

That sounds like it could be optimized to be profitable. You may want to consider starting up another campaign for a lower pay out. Offers with a lower payout will require less money in testing. But what most important is whether its making money, not what the payout is. It sounds like you could have a winner with some more testing though
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