Help, my clicks are not converting.

27 replies
Greetings everyone. I'm not new to this forum but have mostly been on other threads like Adsense, WSO etc. This is a new (maybe bold) attempt on CPA and CPV. Learning everyday and hope you guys could be patient with me.

I need some help on my landing page which is not converting at all. Here's some background.

I registered a domain few days back to start on a site doing CPA offers on CJ.com. Having read some feedback on CPV to drive traffic, I too signed up with MT.

My campaign runs with a LP (as I so called) of 750 x 550 (MT's default) and my webpage is displayed as a pop-under as I've heard many say pop overs generally get closed faster.

CJ shows me roughly the same number of impressions. For example today's stats show that I have abt 360 impressions and only 30 clicks and none converting.

Could someone advise:

1. What other paid traffic sources can bring traffic that actually converts to clicks?
2. How can I improve the CTR (on my landing page)?
3. As far as I understand, CPAs are slightly better as visitors generally just fill in their details and we get paid in contrast to affiliates. What could be the factors that stop them from doing so?
4. How does CJ track my leads, if the leads stats are delayed and how long a delay before they register that I have leads / sales?

P.S. I'd appreciate if someone could help me take a look at my LP. I'll PM the details.

Many thanks in advance.
#clicks #converting #cpa #cpv #ctr #landing page
  • Profile picture of the author Revampyourgame
    CPV traffic is usually very cheap, and it has a very low conversion rate. its going to take more than 30 clicks to convert a sale usually but...360 impressions with 30 clicks is pretty good man.
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    • Profile picture of the author justnewbie
      Initially I thought filling up some information (without any purchase) might have visitors rushing for them. I wonder if I am wrong about it.

      I wonder if my LP had anything to do with the low click thrus, or perhaps the offer wasn't enticing enough to sign them up fully. I'd appreciate if any warriors out there willing to comment on my LP and offers. I'd gladly drop you a note in PM.

      In any case few hrs back, I toggled my sidebar offer with an adsense image block. Within 6 hrs, I had 7 clicks earning me about $6. Hence I might just convert that block fully to adsense in the end (sigh).

      However I'm kinda worried if a sudden surge in website traffic could bring me in the radar of the big G. Afterall, my site's only few days old. I've tried checking the terms but couldn't find anything that tells me this is not a legit way of sending traffic to a site with adsense ads.
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      • Profile picture of the author justnewbie
        71 clicks no conversions. Does cj.com post delayed leads stats? Or wait till the advertisers to approve the leads before updating on my account? I'm stumped.
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  • Profile picture of the author sceptic
    Banned
    [DELETED]
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    • Profile picture of the author justnewbie
      Yeah I do agree with you. Press on.
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  • Profile picture of the author badboy_Nick
    If your site doesnt convert, try more keywords and cut all the keywords which dont make a conversion after ca 100 clicks. If you are losing too much money you can create a different landing page or you might have to stop the offer. The offer could be crap or you are targeting the wrong keywords. Might not even be your landing site that is the problem.
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
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    • Profile picture of the author justnewbie
      Originally Posted by badboy_Nick View Post

      If your site doesnt convert, try more keywords and cut all the keywords which dont make a conversion after ca 100 clicks. If you are losing too much money you can create a different landing page or you might have to stop the offer. The offer could be crap or you are targeting the wrong keywords. Might not even be your landing site that is the problem.
      In this campaign, I've setup about 50 keywords for test and found few that bring about the impressions. Interestingly the keywords fit my offers. My guess is it could be the offer itself for I've had 71 clicks yesterday but none sign up.
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  • Profile picture of the author PPC-Coach
    Remember pop unders require different promotion then pop overs.

    If you're selling the same thing as the site you're targeting then that person isn't going to buy the same thing twice.
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    • Profile picture of the author justnewbie
      Originally Posted by PPC-Coach View Post

      Remember pop unders require different promotion then pop overs.

      If you're selling the same thing as the site you're targeting then that person isn't going to buy the same thing twice.
      I think you brought about a very good point. Maybe an offer that compliments to what the visitor's searching for might just convert better.
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      • Profile picture of the author FredFarnes
        Ok I'll try to answer your questions.

        1. Converting to clicks is not so much dependent on traffic vendor, as it is dependent on your advert, the targeting, and the offer itself.
        2. Make an offer they cannot refuse. Make the landing page match the target audience. Make the lander shocking and interesting. Many ways to do this.
        3. Many offers are scammy and spammy. The offer may not be very enticing (submit your email for a free tube of toothpaste). Also, check your links, make sure that they are working and your tracking code is correct so that you do get credit for clicks and leads.
        4. CJ has a delay, maybe 2 hours? Also the publisher may have a delay. And then there is the scrubbing factor, which is a different issue..

        FYI if this is an eToro offer, I can guarantee your conversion will be low.

        Feel free to PM me the landing page, I'll send you comments.
        Signature

        So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

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  • Profile picture of the author FredFarnes
    If you are using Commission Junction, you probably shouldn't advertise with MediaTraffic. I believe you will get banned for that. You may get away with it for a while, but eventually they do find out.
    Signature

    So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

    {{ DiscussionBoard.errors[1848699].message }}
    • Profile picture of the author justnewbie
      Originally Posted by FredFarnes View Post

      If you are using Commission Junction, you probably shouldn't advertise with MediaTraffic. I believe you will get banned for that. You may get away with it for a while, but eventually they do find out.
      Fred I didn't know any rules with CJ that frowns upon MediaTraffic? I tried reading up a bit on their terms but I can't find anything specific on it.

      How about MediaTraffic with Adsense? Nothing on their terms either.

      Thanks for alerting though.
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      • Profile picture of the author FredFarnes
        Originally Posted by justnewbie View Post

        Fred I didn't know any rules with CJ that frowns upon MediaTraffic? I tried reading up a bit on their terms but I can't find anything specific on it.

        How about MediaTraffic with Adsense? Nothing on their terms either.

        Thanks for alerting though.
        Mediatraffic with Adsense = busted and banned. Same with CJ, I'm quite certain of it. I'm a member of all of those, but don't have time to research it right now. Do some google searches, it's important to know.

        I sent you a private message with my email address.
        Signature

        So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

        {{ DiscussionBoard.errors[1850818].message }}
        • Profile picture of the author justnewbie
          Originally Posted by FredFarnes View Post

          Mediatraffic with Adsense = busted and banned. Same with CJ, I'm quite certain of it. I'm a member of all of those, but don't have time to research it right now. Do some google searches, it's important to know.

          I sent you a private message with my email address.
          Yup, I've got it and sent you info and background. Hope to hear good news.

          Thank you.
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          • Profile picture of the author FredFarnes
            I studied your email, lander, offer page etc. Your traffic numbers are fine, just the conversions are bad. After looking at the offer page, I definitely recommend you try other offers. Rotate a couple of others, find the best converting. I sent you some examples in email.

            FYI your landing page is full-screen, but MediaTraffic only pops a 750X550 window. So your full advert would not be visible initially. It may not make much difference. Your CTR is fine. Look at your ad in MT, click on the button to test your advert, to see how it looks in a smaller window.

            It looks like you're on the right track, keep working at it.
            Signature

            So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

            {{ DiscussionBoard.errors[1851541].message }}
            • Profile picture of the author justnewbie
              Originally Posted by FredFarnes View Post

              I studied your email, lander, offer page etc. Your traffic numbers are fine, just the conversions are bad. After looking at the offer page, I definitely recommend you try other offers. Rotate a couple of others, find the best converting. I sent you some examples in email.

              FYI your landing page is full-screen, but MediaTraffic only pops a 750X550 window. So your full advert would not be visible initially. It may not make much difference. Your CTR is fine. Look at your ad in MT, click on the button to test your advert, to see how it looks in a smaller window.

              It looks like you're on the right track, keep working at it.
              Hey Fred thks for visiting ard and passing the valuable comments. Very much appreciated there.

              Yup i do note the window limitations in mediatraffic. That's where i placed the square banner and offer text. The rest of the article / words are hidden. Should the visitor scroll further down, i'll capture him with another text offer right at the bottom.

              Thks for the kind words there and good luck.
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              • Profile picture of the author FredFarnes
                Originally Posted by justnewbie View Post

                Hey Fred thks for visiting ard and passing the valuable comments. Very much appreciated there.

                Yup i do note the window limitations in mediatraffic. That's where i placed the square banner and offer text. The rest of the article / words are hidden. Should the visitor scroll further down, i'll capture him with another text offer right at the bottom.

                Thks for the kind words there and good luck.
                Hey, you're welcome. Sign up with those CPA companies I mentioned in the email. They'll have better converting offers.

                Suggestion: Start slow with MediaTraffic. Don't go wild and burn your budget on the beginner lessons. There is a lot to learn regarding the MediaTraffic targeting and bid system. It's not really deigned to work in your favor, more to help you spend your budget. Study your "outbid" report, you'll learn a lot about the targeting system if you do that. You'll notice the targeting is broad, not exact, that makes a huge difference to your targeting strategy. Pity the poor sods wasting their money on your targets, see their mistakes on the "outbid" report. Don't duplicate their mistakes.

                Also, you should periodically drop all your bids to minimum, and leave them there for a while, and then start raising them only as needed. Why? Because your high bids will remain, and you will over-pay, even if your competitors have packed up and left... No point paying max prices if there are no other bids!

                Good luck with CPV, there is a lot of potential, and a lot to learn!
                Signature

                So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

                {{ DiscussionBoard.errors[1856035].message }}
            • Profile picture of the author bgucor
              Originally Posted by FredFarnes View Post

              I studied your email, lander, offer page etc. Your traffic numbers are fine, just the conversions are bad. After looking at the offer page, I definitely recommend you try other offers. Rotate a couple of others, find the best converting. I sent you some examples in email.

              FYI your landing page is full-screen, but MediaTraffic only pops a 750X550 window. So your full advert would not be visible initially. It may not make much difference. Your CTR is fine. Look at your ad in MT, click on the button to test your advert, to see how it looks in a smaller window.

              It looks like you're on the right track, keep working at it.
              This is very helpful indeed.
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  • Profile picture of the author Heidi White
    Dear OP,

    Please don't take offense but....

    For the sake of other Just Newbies in CPA like myself - please refrain from using acronyms so much. Thanks to the last poster, I finally know what MT means....

    'the big G' - sheesh - just say Google.

    Thanks,
    Heidi
    MostlyHarmless
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    • Profile picture of the author justnewbie
      Originally Posted by MostlyHarmless View Post

      Dear OP,

      Please don't take offense but....

      For the sake of other Just Newbies in CPA like myself - please refrain from using acronyms so much. Thanks to the last poster, I finally know what MT means....

      'the big G' - sheesh - just say Google.

      Thanks,
      Heidi
      MostlyHarmless
      No worries, I can understand the frustration.
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  • Profile picture of the author gettingbigger
    I think CJ delays its stats around an hour so keep an eye on it. However, if you are getting that high of a CTR with that low of a conversion, it would most likely be because your ad is promising something that your landing page does not deliver. Testing different landing pages with different creative is critical here to be able to ramp up your volume. Less form fields always leads to a greater conversion rate, but you have to make them say "I NEED this."
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    • Profile picture of the author justnewbie
      Originally Posted by gettingbigger View Post

      I think CJ delays its stats around an hour so keep an eye on it. However, if you are getting that high of a CTR with that low of a conversion, it would most likely be because your ad is promising something that your landing page does not deliver. Testing different landing pages with different creative is critical here to be able to ramp up your volume. Less form fields always leads to a greater conversion rate, but you have to make them say "I NEED this."
      Yeah, precisely been waiting for 1 or 2 days still no leads. I guess it's just the clicks and impressions that are delayed. Leads still 0. I'll be working on my landing page. Create a stronger reason for them to sign up.

      Thanks!
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  • Profile picture of the author justnewbie
    Fred, I'm not able to send PMs as my post is not enough. Could you leave me a channel I can contact you by instead?

    Many thanks in advance.
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  • Profile picture of the author ukbuddy2
    You may want to change your LP as CPV means teh user is happily browsing along and up pops your lp. It needs to grab their attention and make them want to click through
    most standard 'sales' lp's struggle to get click through
    d
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    • Profile picture of the author FredFarnes
      Originally Posted by ukbuddy2 View Post

      You may want to change your LP as CPV means teh user is happily browsing along and up pops your lp. It needs to grab their attention and make them want to click through
      most standard 'sales' lp's struggle to get click through
      d
      His CTR is 8.3%, not too bad, depending on the target market. It's always a good idea to test and improve, though.
      Signature

      So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

      {{ DiscussionBoard.errors[1856051].message }}
    • Profile picture of the author justnewbie
      Originally Posted by ukbuddy2 View Post

      You may want to change your LP as CPV means teh user is happily browsing along and up pops your lp. It needs to grab their attention and make them want to click through
      most standard 'sales' lp's struggle to get click through
      d
      Yup i'll be working on it again. Btw i'm using pop unders not overs. My thinking is that my visitors wouldn't find it too irritating that. Window pops over in the midst of surfing... Well at least not for me. And i find for my case pop unders give slightly better results. Time to work on my LP again.
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  • Profile picture of the author ChrisBa
    Originally Posted by justnewbie View Post

    Greetings everyone. I'm not new to this forum but have mostly been on other threads like Adsense, WSO etc. This is a new (maybe bold) attempt on CPA and CPV. Learning everyday and hope you guys could be patient with me.

    I need some help on my landing page which is not converting at all. Here's some background.

    I registered a domain few days back to start on a site doing CPA offers on CJ.com. Having read some feedback on CPV to drive traffic, I too signed up with MT.

    My campaign runs with a LP (as I so called) of 750 x 550 (MT's default) and my webpage is displayed as a pop-under as I've heard many say pop overs generally get closed faster.

    CJ shows me roughly the same number of impressions. For example today's stats show that I have abt 360 impressions and only 30 clicks and none converting.

    Could someone advise:

    1. What other paid traffic sources can bring traffic that actually converts to clicks?
    2. How can I improve the CTR (on my landing page)?
    3. As far as I understand, CPAs are slightly better as visitors generally just fill in their details and we get paid in contrast to affiliates. What could be the factors that stop them from doing so?
    4. How does CJ track my leads, if the leads stats are delayed and how long a delay before they register that I have leads / sales?

    P.S. I'd appreciate if someone could help me take a look at my LP. I'll PM the details.

    Many thanks in advance.
    IMO, stay away from CPV until you learn PPC well
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    • Profile picture of the author FredFarnes
      Originally Posted by ChrisBa View Post

      IMO, stay away from CPV until you learn PPC well
      Stay away from PPV altogether. You will waste your money there, and I don't want competition.
      Signature

      So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

      {{ DiscussionBoard.errors[1860955].message }}

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