Demographics for decrease PPC/CPV Cost?

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Hi,

I was thinking of using demographics to avoid highly competitive keywords (in PPC campaigns) and URLs (in CPA campaigns) and pay less to still getting a good amount of conversion rate. Any idea on how to do it?

Stephane
#ad networks (cpm/cpl, display) #cost #decrease #demographics #ppc or cpv
  • Use Quancast, Alexa, and Compete.com to begin your research. Start making a list of potential target URL's by looking at the offer URL. Then look at the sites that refer traffic into your offer's URL. Look at the sites the users go to when they leave the offer. Look at the sites listed under the "Affinity" / "User Also Likes" sections. Drill down and repeat the above process to build your target URL list.

    John
  • yep use quantcast
    but dont gofor the obvious
    ie golf clubs offer so lok for golf sites!!
    look at other things golfer likes - holidays -sports news -pringle tops etc
  • good advice in the above 2 posts
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