251k Impressions 289 clicks NO CLICKS shown on QwikMedia (or conversions)

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Well I burned through 80 bucks on my first banner campaign on Megaclick today. I got 251,000 impressions, 289 clicks showing up on the Megaclick side. I show NO conversions....ouch...Im assuming its not a good converting offer.....but good CTR...?.....how do I determine CTR even? .what can we gather from this data, as a first banner ad campaign? BTW....it was a Beachbody fitness product.....thanks
#251k #289 #clicks #conversions #impressions #qwikmedia #shown
  • Profile picture of the author PhilJL
    289 clicks on 251,000 impressions gives a CTR of 0.115% ( =289/251000 ). In general, a good CTR would be 0.2%
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