I'm preparing for a PPV campaign with some CPA offers. Discussed with my affiliate manager who advised games, but games have very low pay out, usually around $1.50 at best. Basically, based on the targeting and advertising cost per impression, I calculate that I'll need something like 15 conversions per 1000 views (not clicks, views of the ad) before I can earn a profit.
Assuming I have decent landing pages (I do) in rotation among 1000 URLs or so, does that seem realistic? It seems awful high to me, I thought typical conversion rates on PPV were around 1%, but I'll need about 1.5% for this to work.
#input #marketers #ppv or cpa
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