5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Help: CTR/CPA

by Luke Rafferty
4 replies
Hello - I hope you are all well?
I am very new to this and I am freaking out a little with trying to find answers. I looking to create a model in order to comfirn numbers etc and I am looking for some basic info on price points on CPA and avg CTR's.
Can anyone help?
Regards,
Luke
#ctr or cpa
  • Profile picture of the author CPAPJason
    A lot of that all depends on the following

    Landing pages
    Are the pages good?
    Is the traffic reasonably well targeted?

    Direct linking
    Is the ad well written?
    Is the offer good for direct linking?
    {{ DiscussionBoard.errors[2030975].message }}
  • Profile picture of the author Kenster
    Hi Luke,


    Yeah unfortunately you cant really determine CPA pro formas like you would a normal business or normal income stream. The difference between a loser campaign and a four figure a day income stream may not be that much. May be just a couple of keywords or a couple of different placements.


    That's why you really need to just get your hands dirty and test everything out. Even then, its a pretty dynamic industry so its hard to forecast with any certainty. If you are hosting cpa offers on a stable web site of yours, then its easier to forecast, but if you are doing straight ppc or something, very difficult.

    good luck!
    {{ DiscussionBoard.errors[2031146].message }}
  • Profile picture of the author RyanEagle
    Every offer requires a different adcopy > LP CTR - it's something that you should reach out to your account manger for more information about (assuming that you work with a network that knows their ****).

    Cheers,
    Ryan Eagle
    Signature
    {{ DiscussionBoard.errors[2031920].message }}
  • Profile picture of the author Luke Rafferty
    thanks guys for coming back to me on this, still learning :-)
    {{ DiscussionBoard.errors[4668408].message }}

Trending Topics