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How To Scaleup Campaign

by bestbuddy1986
15 replies
Hi Warriors,

With all of your help and tips, i got 1 campaign going good. Till now no profit no loss. But its too see earnings.

Again thanks to Kenster, Morgan and many other warriors.

Just help me with this.

I am getting daily 100 clicks @ 0.05 cpc.

I have set 0.08$ max cpc.

Conversion ratio is also good.

But now what , how to scaleup this campaign to gain max profit.
#campaign #scaleup
  • Profile picture of the author harro1
    Originally Posted by bestbuddy1986 View Post

    Hi Warriors,

    With all of your help and tips, i got 1 campaign going good. Till now no profit no loss. But its too see earnings.

    Again thanks to Kenster, Morgan and many other warriors.

    Just help me with this.

    I am getting daily 100 clicks @ 0.05 cpc.

    I have set 0.08$ max cpc.

    Conversion ratio is also good.

    But now what , how to scaleup this campaign to gain max profit.
    Hi
    which ppc network is that? adsense?
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  • Profile picture of the author dreamedia
    Originally Posted by bestbuddy1986 View Post

    Hi Warriors,

    With all of your help and tips, i got 1 campaign going good. Till now no profit no loss. But its too see earnings.

    Again thanks to Kenster, Morgan and many other warriors.

    Just help me with this.

    I am getting daily 100 clicks @ 0.05 cpc.

    I have set 0.08$ max cpc.

    Conversion ratio is also good.

    But now what , how to scaleup this campaign to gain max profit.
    The only way to scale is thru volume & conversions. If your copy is converting with yahoo traffic copy & paste your campaign over to the other PPC networks
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  • Profile picture of the author Kenster
    Originally Posted by bestbuddy1986 View Post

    Hi Warriors,

    With all of your help and tips, i got 1 campaign going good. Till now no profit no loss. But its too see earnings.

    Again thanks to Kenster, Morgan and many other warriors.

    Just help me with this.

    I am getting daily 100 clicks @ 0.05 cpc.

    I have set 0.08$ max cpc.

    Conversion ratio is also good.

    But now what , how to scaleup this campaign to gain max profit.

    Whats up my best buddy!

    Glad to see you have a campaign with good potential going. The hardest part of a campaign is getting to where you are at...break even. Now is the real work of the campaign.

    Scaling normally refers to taking a good campaign to other traffic sources, multiplyin gon the same traffic source (ie, similar site with multiple domains if doing PPC), and stuff of that nature.

    BUT before doing that, you need to continue to optimize the campaign to get it in the black. You also need volume. To get it into the black you need to split test whatever you are doing. I know I helped you a while ago but I cant remember what the nature of your campaign was, but im sure there are many split tests you can do. This is the sucky part but its the most important part. Once more optimized, then you can start increasing you bid price (as conversion gets better) to get better ad position and more traffic. Then you can start scaling.

    But optimizing is the most critical step (in my opinion) and thats where you are at right now. Scaling a break even campaign without optimizing does nothing. It brings on more downside risk with the likelihood of continuing to make break even profits (not a good thing). So, optimize and slowly ramp and scale.
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    • Profile picture of the author bestbuddy1986
      If i increase my Max bid to 0.25$, will all future clicks will be with 0.25$ or they will be same 0.05$

      As my CTR is 0.15%

      Originally Posted by Kenster View Post

      Whats up my best buddy!

      Glad to see you have a campaign with good potential going. The hardest part of a campaign is getting to where you are at...break even. Now is the real work of the campaign.

      Scaling normally refers to taking a good campaign to other traffic sources, multiplyin gon the same traffic source (ie, similar site with multiple domains if doing PPC), and stuff of that nature.

      BUT before doing that, you need to continue to optimize the campaign to get it in the black. You also need volume. To get it into the black you need to split test whatever you are doing. I know I helped you a while ago but I cant remember what the nature of your campaign was, but im sure there are many split tests you can do. This is the sucky part but its the most important part. Once more optimized, then you can start increasing you bid price (as conversion gets better) to get better ad position and more traffic. Then you can start scaling.

      But optimizing is the most critical step (in my opinion) and thats where you are at right now. Scaling a break even campaign without optimizing does nothing. It brings on more downside risk with the likelihood of continuing to make break even profits (not a good thing). So, optimize and slowly ramp and scale.
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      • Profile picture of the author williamrs
        Originally Posted by bestbuddy1986 View Post

        If i increase my Max bid to 0.25$, will all future clicks will be with 0.25$ or they will be same 0.05$

        As my CTR is 0.15%
        There are 2 number you need to analyze, your CPC and your EPC.

        CPC (cost per click) -> the amount of money you're paying for each visitor that Yahoo! sends you.

        EPC (earnings per clicks) -> the avg. amount of money you are earning for each visitor that you receives.

        If your EPC is higher than your CPC you have a profitable campaign. If you raise your bids chances are that your CPC and CTR (click through ratio, percentage of people who are exposed to your ad and click on it) will increase, but I don't think that you will get a better EPC. So if you increase your bids when you're breaking even you will probably start losing money.

        Conclusion: I still recommend you to optimize your campaign until you start getting a positive ROI.


        William

        EDIT: I forgot to say... your CTR is not good, but it's not easy to get a good CTR with Yahoo!, so no need to worry about it, you can fix this problem as soon as you start getting a better ROI.
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      • Profile picture of the author Kenster
        Originally Posted by bestbuddy1986 View Post

        If i increase my Max bid to 0.25$, will all future clicks will be with 0.25$ or they will be same 0.05$

        As my CTR is 0.15%

        You will have to do some testing to determine exactly what your bids and ad position will be after you raise your bid. It depends on what all the competitors are doing and how your quality score changes.

        The point is that you want to make sure you are fairly optimized so you dont start pumping in a ton more traffic and still break even as this means more risk. If you can optimize enough to get you in the black, then you scale up....thats where the fun begins!
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  • Profile picture of the author williamrs
    If you're breaking even it's not time to scale your campaign, but optimize it so that you start making some money. Here is what you can do in order to generate a positive ROI:

    1. Track, track and track. Then, track a little bit more! You can use Prosper202, which is free, to track your campaign and figure out what are your profitable keywords. If you're breaking even, chances are that you have keywords with a negative ROI. So delete those keywords.

    2. Are you direct linking or using a landing page? If you're direct linking, consider using a landing page. If you are already using a LP, what's your CTR, the percentage of people who go from your landing page to the offer's page (Prosper can help you to figure it out, too).

    3. If you're a promoting a email or short form submit, what about scurbbing? Split-test networks to see if your earnings increase.

    4. Different networks sometimes have different offer pages. Go to OfferVault and see if other networks have the offer that you are promoting. If so, see if they don't have different offer pages.

    I would also tell you to try to increase your CTR in order to get a lower CPC, but it seems that your CPC is already very low .

    Then, when you get a positive ROI, start adding more keywords to your campaign, track them with Prosper and see if you get more profitable ones. You can also increase your budget and take the maximum profit from your good keywords.

    Moving to other PPC platforms is also a possibility, but be careful, because the results may var with them! The fact that you're getting positive results with YSM doesn't mean that you will get the same results with AdWords, Bidvertiser or Facebook, for example. So make sure that you improve your campaign with your current platform before trying other ones.


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  • Profile picture of the author RyanEagle
    You have the weigh the cost of clicks vs ROI... if you can run 50% and spend 100$ (making 150) or 20% running 1000 (making 1200) what would you do?
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    • Profile picture of the author ChadH
      Originally Posted by RyanEagle View Post

      You have the weigh the cost of clicks vs ROI... if you can run 50% and spend 100$ (making 150) or 20% running 1000 (making 1200) what would you do?
      Yep.... a lot of people say "Ya ok you generated $100,000 that month but your profit was only 20k"... at the end of the day I'd rather profit 20k than 10 k at 100% roi. It's more cash, bottom line.

      The guys are right, sounds like you need to optimize the campaign to get profitable. Tracking is a must, eliminate all the keywords or adgroups that are losing money and/or bringing or ctr down. Focus on conversions. Then you can begin to increase your daily budget with confidence.

      After that you can try scaling by taking your winning keywords to other engines for one. Also, you can search for the top 10 sites that come up for your winning keywords and negotiate private buys with those sites for those specific pages.

      But sounds like you need to optimize more. Don't be afraid to increase your budget responsibly to get more data.
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  • Profile picture of the author bestbuddy1986
    Is that offer epc fluctuates? Some day i get good amount of leads, but some day very less.
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  • Profile picture of the author bestbuddy1986
    But how to find wining keywords??? Now i just run adgroups getting good clicks. But i cant find out which keyword from adgroup gets most clicks.
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    • Profile picture of the author Kenster
      Originally Posted by bestbuddy1986 View Post

      But how to find wining keywords??? Now i just run adgroups getting good clicks. But i cant find out which keyword from adgroup gets most clicks.

      Are you not tracking that?
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    • Profile picture of the author cpabrainstormer
      Originally Posted by bestbuddy1986 View Post

      But how to find wining keywords??? Now i just run adgroups getting good clicks. But i cant find out which keyword from adgroup gets most clicks.
      Hey bestbuddy1986,

      You need to be keyword tracking to see which one's are converting the best. You can do this with Tracking202 or Prosper202 (if you are a little more on the technical side). You'll get a custom tracking URL which you will put into Yahoo, then you will also get a Tracking Pixel, which you give to your AM to have her/him permanently place for you.

      Once that's set up the pixel will fire every time a person views your landing page/offer. It will tell you what keyword they used to get there, if they converted on your offer, and what time the conversion occurred.

      You can then use this data to narrow down your list to only the most profitable keywords. Once you have the ones that are converting and your campaign is proving to be profitable, then you throw everything you have at it! Hope that helps!

      Best of Luck,

      CPABrainstormer
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  • Profile picture of the author PPC-Coach
    Originally Posted by bestbuddy1986 View Post

    Till now no profit no loss.
    So you're breaking even on this?

    I think you're getting ahead of yourself if you're asking how to scale it at this point.
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