5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

stumped by this one?

by sloanjim
4 replies
hmm..what does this mean? Thanks

average eCPM?
#stumped
  • Profile picture of the author sloanjim
    What does this mean? Thanks
    average eCPM?
    Signature

    15 Minute Forex Bar Trading System Free at
    http://www.fxscalpingmethod.com

    {{ DiscussionBoard.errors[2147651].message }}
    • Profile picture of the author JDE
      My guess would be Earnings CPM, or Cost Per Thousand. That is, how much a campaign earns per 1000 impressions.

      Since you pay for impressions by the M, or Thousand, this saves you time having to figure out how much you could earn when your campaign receives 1000 impressions.

      This would apply to media buys and the content network, not the search network, I believe, and relates more to PPV, or PayPerView than CPC / PPC/

      Then again, I could be completely wrong!
      {{ DiscussionBoard.errors[2148528].message }}
      • Profile picture of the author JDE
        Originally Posted by JDE View Post

        Then again, I could be completely wrong!
        OK, I was almost completely wrong, so I guess I was almost right.

        {{ DiscussionBoard.errors[2148579].message }}
  • Profile picture of the author ChrisBa
    eCPM -- what exactly is that?
    eCPM is a bit of industry shorthand that seems here to stay. You've seen it listed in your AdSense reports; it means, "effective cost per thousand impressions."

    Inside AdSense: eCPM -- what exactly is that?
    Signature
    {{ DiscussionBoard.errors[2148530].message }}

Trending Topics