10 replies
Test 1234567890
#cpa #domain #landing #page
  • Profile picture of the author misterwrecker
    It really depends on the traffic source and offer.

    For PPC it can be important and PPV, for example, it usually doesn't matter.


    -John
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    • Profile picture of the author George Gomez
      Test 1234567890
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      • Profile picture of the author ChrisBa
        Originally Posted by Mário Gomes View Post

        How can it be important for PPC?
        Trust - the user will click your ad and goto your landing page, if they see a domain that they think looks shady, they will leave
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        • Profile picture of the author George Gomez
          Test 1234567890
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          • Profile picture of the author williamrs
            Originally Posted by Mário Gomes View Post

            Thanks a lot! So it's mainly for trust factor, right?

            Or are there other reasons as well?
            I know that this factor doesn't seem to be very important, but I can guarantee that it is. Sometimes, small details (such as your domain ) can make a lot of difference.


            William
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            • Profile picture of the author George Gomez
              Test 1234567890
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              • Profile picture of the author williamrs
                Originally Posted by Mário Gomes View Post

                Hi William,

                I know, I tend to look at the domain a lot too, but I was wondering if there were any other reasons to consider.
                Well, most PPC platforms will have a limit number of characteres for the display URL, so domains that are too long can't be used.


                William
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                • Profile picture of the author George Gomez
                  Test 1234567890
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                  • Profile picture of the author cpabrainstormer
                    Hey Mario,

                    I would have to agree that the domain name is probably not as important if you are only using paid traffic. However, you still want the domain name to be closely related to your offer. Like others have said, people are a lot more likely to stay on your site and feel comfortable converting on your offer if you use a domain name that implies something positive.

                    For example, when I am creating my own landing pages I like to come up with a domain name that relates to the offer, but also implies that I will be helping the people who come to my site. If you are promoting an auto insurance offer and you are creating your own custom landing page, try using a domain like "easyautoinsurancetips.com". That conveys to viewers that you are going to be presenting them with something helpful, not that you are trying to blatantly sell them something.

                    Think about it from your own perspective and ask yourself, "Would I want to have my name associated with this site?" And if you answer that question "yes" then you are on the right track! Hope that helps though!

                    Best of Luck,

                    CPABrainstormer
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                    Tim Van Dalsum - Owner of CPABrainstorm.com. A site dedicated to bringing the community of Cost Per Action Marketers together. Check out the site and see exactly what I do, every day, with my CPA marketing business!

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