Landing Page for CPA Offers

20 replies
Hey Guys, I am seeing some success with my PPC to CPA business, however I need help on the landing page. Do you guys use Blogs as landing pages, or review sites? Or do you think it's best to stick with the sales page type of style for a CPA landing page? I am getting hits, but not real good on conversions, I want to improve my conversion rate on my landing page.
#cpa #landing #offers #page
  • Profile picture of the author Finch
    Every niche is different, every offer is different. And there's no guarantee that using a blog will be effective, if it's executed poorly. And the same for any landing page class.

    I think you really need to be split testing each approach and analyzing the data you get from it. There's no straight answer for what works the best, otherwise we wouldn't have so many different LP styles to begin with.
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  • Profile picture of the author jverley
    Personally I prefer blogs set up as review sites, if that makes sence. But I also try to get dual use out of them, and do some organic ranking and traffic pushing as well as PPC.
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  • Profile picture of the author syedasim786
    Originally Posted by ChrisBa View Post

    it honestly depends on the niche, traffic source, strategy, etc..

    what are you looking to promote? how are you promoting it? etc?
    I am promoting a simple educational degree offer, I think I will just create 2 or 3 different landing pages and start split testing them to see which one converts the best.
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  • Profile picture of the author Kenster
    At the risk of sounding like a broken record...it all depends on what you are promoting and how you are promoting.

    Wordpress and blogs are great for getting a good quality score for newbs and its super simple. Some products like weight loss trials work well with blog type lps, as well as review sites. Combo lps are good for trial offers as well...step 1, step 2 etc.

    Check out what others are doing for a good start on whats working.
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    • Profile picture of the author David Louis Monk
      Originally Posted by Kenster View Post

      At the risk of sounding like a broken record...it all depends on what you are promoting and how you are promoting.
      A third factor will depend on the advertising company and where your advertisement is being placed as this will determine the type of traffic and quality of that traffic unless you specifically target the websites you want your advertisement to appear on.
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      • Profile picture of the author cpabrainstormer
        Hey syedasim,

        A technique you may want to try that has made me some nice profits over the last year is using a blog as your landing page. Here's what I do...

        1) Use CPV to test an offer's profitability. If I get a few conversions right off the bat, I know that I have an offer that has the potential to convert really well. Obviously, different offers convert with different traffic sources so this isn't going to be a guarantee, but it's just how I've always done it.

        2) Create a content blog around that offer. Add 100% original content every day/week (I usually outsource this so it depends on your budget).

        3) Add an e-mail opt-in to blog and create a report/process, as an incentive to opt-in, that guides people to your offer. Instead of just creating the typical review site or content site with your offer plastered all over the page, don't make it seem like you are promoting ANYTHING. In my experience, when people get the vibe that you're trying to sell them something or that you're opinion is biased in ANY way, they are much less likely to stay on your site.

        4) Within the report/process have one of the steps be to go to your offer and complete whatever will get you a conversion. For example, I have a "credit score" blog where I have a report that shows people how to repair their poor credit. Step 1 is "Go to MyOffer.com and obtain your free credit score". In order to complete my process, the viewer MUST complete step 1.

        5) Always make sure to tell people (if you are directing them to a free trial offer) to cancel their free trial before the time is up. This way, people will think that you aren't trying to screw them over to make a quick buck. Not only will you now have a VERY grateful person on your list, but you just made X amount of dollars from that conversion.

        I have used this technique for a long time and I make a nice consistent income from it. When people come to my site, they don't feel threatened. They see it as a helpful site that truly has the visitor's best interest in mind.

        And once you have this great list of RESPONSIVE people, you can promote future offers, in the same niche to them. But let me know if you try it, and also, let me know if you need any help getting it started!

        Best of Luck,

        CPABrainstormer
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        Tim Van Dalsum - Owner of CPABrainstorm.com. A site dedicated to bringing the community of Cost Per Action Marketers together. Check out the site and see exactly what I do, every day, with my CPA marketing business!

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        • Originally Posted by cpabrainstormer View Post

          Hey syedasim,

          A technique you may want to try that has made me some nice profits over the last year is using a blog as your landing page. Here's what I do...

          5) Always make sure to tell people (if you are directing them to a free trial offer) to cancel their free trial before the time is up. This way, people will think that you aren't trying to screw them over to make a quick buck. Not only will you now have a VERY grateful person on your list, but you just made X amount of dollars from that conversion.

          CPABrainstormer
          And that right there is why networks and advertisers shave leads. I dont know how anyone sees this as good advice. If every one of your leads cancels their trial, the networks you are with are going to figure out what you are doing and ban you.

          NOt only that, as internet marketers, we forget we are providing a service. Advertisers are looking to us to provide leads, and in return paying us, in hopes that those leads turn into sales for them.

          This makes you no better than the worthless spammers running around giving marketers a bad name.
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          • Profile picture of the author cpabrainstormer
            Originally Posted by Charles Montgomery View Post

            And that right there is why networks and advertisers shave leads. I dont know how anyone sees this as good advice. If every one of your leads cancels their trial, the networks you are with are going to figure out what you are doing and ban you.

            NOt only that, as internet marketers, we forget we are providing a service. Advertisers are looking to us to provide leads, and in return paying us, in hopes that those leads turn into sales for them.

            This makes you no better than the worthless spammers running around giving marketers a bad name.
            Charles,

            In NO way is this going to lead to ANYONE getting banned by their network. And to think so means that you are very misinformed.

            Yes, networks do pay us to generate leads for them, but beyond that, it is not our responsibility. Even if I do instruct people to cancel their trial once they have received their free credit score, it doesn't mean that every single person is going to.

            What I offer on my site is a way for people to START repairing their credit score for free. It just so happens that the first step is "Obtain your free credit score from myoffer.com". A service that the company offers for "free". The catch? The person has to sign up for a free trial to their credit monitoring service.

            I'm not telling people that the company is awful and to cancel before making them any money. I'm simply instructing people to utilize a free service. If they like what they see once they have signed up, they will stay. But that's not my concern.

            I have had this site up now for almost 8 months and I make GOOD money every single day with a clear conscience. Maybe if the offers themselves offered the "free" credit score without signing up for the free trial, it would solve this whole issue. I know that's never going to happen because that's how these companies make money. But to say that it is wrong to instruct people to cancel their trial before having to dish out a bunch of money on a service they aren't even going to use is just plain stupid.

            So before you go calling people spammers and whatnot, maybe you should get all the information first. Not very professional if you ask me.

            CPABrainstormer
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            Tim Van Dalsum - Owner of CPABrainstorm.com. A site dedicated to bringing the community of Cost Per Action Marketers together. Check out the site and see exactly what I do, every day, with my CPA marketing business!

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  • Profile picture of the author Kenster
    CPAbrainstormer...good stuff mate!
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  • Profile picture of the author syedasim786
    CPA Brainstormer, I have purchased some very expensive IM products, and you basically summed up those products in a nutshell, true words of Internet Marketing wisdom by CPA Brainstormer. Those methods have worked for me in the past when I was promoting Amazon products and CB.

    Ok so quick question in regards to dropping off an offer, or moving to a new CPA offer. I am using Google Content network and I have spent $50 and received over 400 clicks, with over 360 impressions on the CPA landing page, but I have received zero leads. Should I drop this offer and try a new one? Do you think I did a poor job pre selling the landing page, or do you guys think the CPA Offer's landing page might just not be converting well?
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    • Profile picture of the author Kenster
      Originally Posted by syedasim786 View Post

      CPA Brainstormer, I have purchased some very expensive IM products, and you basically summed up those products in a nutshell, true words of Internet Marketing wisdom by CPA Brainstormer. Those methods have worked for me in the past when I was promoting Amazon products and CB.

      Ok so quick question in regards to dropping off an offer, or moving to a new CPA offer. I am using Google Content network and I have spent $50 and received over 400 clicks, with over 360 impressions on the CPA landing page, but I have received zero leads. Should I drop this offer and try a new one? Do you think I did a poor job pre selling the landing page, or do you guys think the CPA Offer's landing page might just not be converting well?

      If I may jump in...


      it's really hard to tell and this is the tough thing about CPA marketing. It's not a science so there isnt just an algorithm you can use. There are way too many variables and campaigns are very subjective and heavily influenced by gut feeling.

      For example, in your case, maybe you have 400 clicks but they were all clicks from bad keywords. You can't just assume the offer is terrible because nobody filled out your lead. Perhaps the keyword or traffic was just too untargeted or maybe it is targeted but just a keyword that didnt work for some reason...so even if it was the best offer in the world, nobody filled out a lead. Or perhaps you are paying twice the click cost because your quality score is crap.

      Its easy to make premature conclusions about campaigns and in truth, this is the toughest part for newbies to PPC to grasp. There are soo many variable involved in a campaign, so its hard to tell you to scrap a campaign because you spent $50 and got back $0. Further, everybody has their own style. I dont have a set limit on how much I will test an offer but some people will only test to a certain dollar amount and then scrap no matter what. In my experience, it can be very little things that make a huge difference on the bottom line, so if I have a good gut feeling on a campaign, I will test the crap out of it until that gut feeling goes away.

      When I am personally building a campaign, I am looking for potential. I try and evaluate every step of the process such as the quality score, the keywords, the landing page, the ad copy. I try and evaluate the possible constraints within each of these steps.

      In sum, I pretty much didnt answer your question at all. Should you scrap the campaign...who knows. I dont have nearly enough data to answer that question and without revealing to me your exact campaign (which you should never do) I cant give you a good answer. But I just wanted to emphasize the subjectivity of CPA marketing, especially when it comes to things like PPC. And this is why making a perfect course on PPC to CPA is impossible.
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      • Profile picture of the author cpabrainstormer
        Couldn't have said it better myself Ken...

        But just to add a little to what he said...

        One thing you may need to do, before you even consider scrapping the campaign, is go back to the very first step...keyword research. I can't tell you how many people I know who do this COMPLETELY wrong. It is, by far (in my opinion at least), the most important part of the entire process.

        Things you need to ask yourself, "Do I have enough keywords?" "Am I tracking these keywords and seeing which one's are "waste" keywords that I can delete?" "Did I even do the keyword research properly?"

        These are all VERY important factors. And like Ken said, it's impossible for us to tell you to get rid of the campaign or not. You have to decide if you are comfortable enough with spending more money on the campaign to fully optimize it.

        I have had campaigns where it has taken me over $2000 to find the right combination of keywords, campaign run times, proper landing pages, etc. It's just the nature of CPA marketing. It's always changing and you need to adapt with it.

        So if it were me, I would first and foremost, try some alternative traffic sources. Different traffic sources will yield different results, so if this offer isn't converting on Google, it may convert on another network. Hope that helps though!

        Best of Luck,

        CPABrainstormer
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        Tim Van Dalsum - Owner of CPABrainstorm.com. A site dedicated to bringing the community of Cost Per Action Marketers together. Check out the site and see exactly what I do, every day, with my CPA marketing business!

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        • Profile picture of the author Kenster
          Originally Posted by cpabrainstormer View Post

          Couldn't have said it better myself Ken...

          But just to add a little to what he said...

          One thing you may need to do, before you even consider scrapping the campaign, is go back to the very first step...keyword research. I can't tell you how many people I know who do this COMPLETELY wrong. It is, by far (in my opinion at least), the most important part of the entire process.

          Things you need to ask yourself, "Do I have enough keywords?" "Am I tracking these keywords and seeing which one's are "waste" keywords that I can delete?" "Did I even do the keyword research properly?"

          These are all VERY important factors. And like Ken said, it's impossible for us to tell you to get rid of the campaign or not. You have to decide if you are comfortable enough with spending more money on the campaign to fully optimize it.

          I have had campaigns where it has taken me over $2000 to find the right combination of keywords, campaign run times, proper landing pages, etc. It's just the nature of CPA marketing. It's always changing and you need to adapt with it.

          So if it were me, I would first and foremost, try some alternative traffic sources. Different traffic sources will yield different results, so if this offer isn't converting on Google, it may convert on another network. Hope that helps though!

          Best of Luck,

          CPABrainstormer

          More great points.

          $2000 in testing for a campaign is not unreasonable, and sometimes in can get up much higher than this. The optimization process can be a long and dragging one, but its the people who put in the work optimizing that get the solid profitable campaigns.

          It also highlights why I suggest newer marketers to stay clear of PPC at first. Huge potential but its tough to build a campaign without losing at first.


          and one more note...

          keywords are the heart of a campaign as was said above. Trust your testing results, not your gut in this part of the campaign creation. Some keywords just dont work even though they seem great in our heads. So yes, do your keyword research and make sure you are tracking. If you lump all your keywords together and never get rid of the losers and build on the winners I can almost guarantee your campaign will fail.

          PPC campaigns can be huge sums of autopilot cash but there is A LOT of work needed to build the campaigns in the first place
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    • Profile picture of the author JustVisiting
      Originally Posted by syedasim786 View Post

      I am using Google Content network and I have spent $50 and received over 400 clicks, with over 360 impressions on the CPA landing page, but I have received zero leads.
      Hi syedasim

      Here's a thought that may be completely off-the-mark but anyway...

      Are you geo-targetting the content network traffic?
      For which countries is your cpa offer valid?
      Do the two match?
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  • Profile picture of the author syedasim786
    wow Kenster and CPABrainstormer unlike many guru's out there who advertise on the fact that PPC to CPA marketing is the greatest thing in the world and it's easy, they don't really reflect on how hard, long, and how many downfalls one might have before reaching success. But than again, they are marketers who are marketing their own products so I don't really expect them to say how hard or difficult it will be for someone who is new and trying to get into the PPC CPA game. My next question would be, do you guys suggests newbies to first try promoting CPA using SEO since it is free?
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    • Profile picture of the author Kenster
      Originally Posted by syedasim786 View Post

      wow Kenster and CPABrainstormer unlike many guru's out there who advertise on the fact that PPC to CPA marketing is the greatest thing in the world and it's easy, they don't really reflect on how hard, long, and how many downfalls one might have before reaching success. But than again, they are marketers who are marketing their own products so I don't really expect them to say how hard or difficult it will be for someone who is new and trying to get into the PPC CPA game. My next question would be, do you guys suggests newbies to first try promoting CPA using SEO since it is free?

      Thanks. Yes, don't get me wrong though, there is trmendous potential with with PPC its just not easy to start with. In fact, a good chunk of my income comes from PPC, but I did lose a fair amount before getting some good PPC campaigns going.

      So to answer your question, YES I do suggest starting with cheaper or free methods of traffic when learning CPA. SEO is a tougher road to go for newbies because there is a lot involoved to rank a site...not a lot of money necessarily, but a lot of strategy and time. But then again, SEO isnt something I'm good at or necessarily want to get good at.

      Many newbies start with things like article marketing and video marketing because it teaches the basics of SEO, copywriting, targeting, tracking etc without losing any money!
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    • Profile picture of the author cpabrainstormer
      Originally Posted by syedasim786 View Post

      wow Kenster and CPABrainstormer unlike many guru's out there who advertise on the fact that PPC to CPA marketing is the greatest thing in the world and it's easy, they don't really reflect on how hard, long, and how many downfalls one might have before reaching success. But than again, they are marketers who are marketing their own products so I don't really expect them to say how hard or difficult it will be for someone who is new and trying to get into the PPC CPA game. My next question would be, do you guys suggests newbies to first try promoting CPA using SEO since it is free?
      Hey sydedasim,

      Sorry for the really late response!

      But, no, I wouldn't suggest that newbies start with SEO just because it's free. There is A LOT that goes into SEO (building websites, link building, ranking, copy, etc.). And in order for a site to reach it's full potential, you need to get REALLY good at all of these things. I can't tell you how many SEO guides I've read, videos I've watched, and time I've spent just trying to figure out everything that goes into SEO. And I STILL don't fully understand it!

      I'm still learning every day and I now have a general understanding of how to make CPA to SEO work pretty well. But my technique is one that takes several months and a good sized marketing budget. And although this technique works, most people aren't interested in the long term. Most people want to start seeing organic traffic and conversions coming in after a week. And it's just not realistic.

      So my advice to newbies would be to start with CPV. Cost per view advertising is fairly simple. Although it takes a decent sized advertising budget, the potential to make A LOT of money with a very small investment, is something that attracts a lot of marketers. That, plus the fact that a person can literally see results within hours of creating a campaign.

      So if you want to get started testing a few offers, try CPV and see what happens. I never thought I would stick with paid advertising, but now that I have somewhat figured out CPV, it will forever be an intricate part of my CPA marketing business! Hope that helps though!

      Best of Luck,

      CPABrainstormer
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      Tim Van Dalsum - Owner of CPABrainstorm.com. A site dedicated to bringing the community of Cost Per Action Marketers together. Check out the site and see exactly what I do, every day, with my CPA marketing business!

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  • Profile picture of the author wilsonusman
    wow thanks so much guys for all the great info I am finding here. It really is helping me understand these cpa offers much more.
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