I decided it's probably time to take the advice that I keep reading from other warriors and create documented test cases for each of my campaigns, new products I'm promoting, etc. I've been doing Adsense for a while, but I'm new to the world of affiliate marketing.
My question is: how does everyone else handle this? I've created a template (just a Word doc) that I'm using that covers what the test is, the dates I'm running it, expected outcome, actual cost, and actual outcome. What else should I include? Is there a better way to do this?
Thanks in advance for any insight!