CPA Part II: Numbers Game

Yep, I get a lot. Try to get to all of them but it takes a while sometimes. We'll keep in touch buddy

I love the word millionaire. Great posts with a lot of relevant information. I actually read the present post first and then went and pulled the 1st one. You walk the walk and you do in fact inspire.

Loved the information. You have no problem sharing which is the heart of a warrior. Thanks for the info. Have always been a little skeptical of the CPA networks and the business model. My preference is to promote Instant Cash Products. But , I think you can never be too smart or too rich.

Hey Kenster, Which one of the products in your sig would you suggest for me to tackle first to get me on the fast track, using free traffic generating methods to start?

I have experience in just about all basic aspects of IM.

Thanks again for another great post, it's enough motivation to get me moving all on it's own but I know that you have a lot more tucked away

And that's the main difference right there...how much somebody wants it. It's amazing how much you can convince yourself to work and sacrifice if you want something bad enough.

Making money online is no different. Great comment John!

zimbo,
If you live in the UK, why don't you just promote Lovefilm and not agonize over Netflix? This was addressed in the wso, did you miss that?

If you are going down the PPC path wth no experience, you should focus your first efforts on learning as much as you can before jumping in. The rewards are great but its a very unforgiving beast and it will eat you up if you dont go on with knowledge, diligence, and a plan. Its hard to give a specific number, but I think with some good diligence, $1000 should do. If you start with a small budget, you will need to test very small and you wont have the option to try and run out a campaign with potential but not imemdiate results.


The thing with PPC is that its the difference between making $1 per day and $300 per day isnt that much. If you can get to $1, you can get way beyond that with a few split tests and optimization. With that said, its much much harder to break that break even barrier to even get to $1. Its a higher risk higher reward demon.

Enjoy, be careful, and hopefully I will see you in the winners circle!

I know! I feel exactly the same way! I feel a lil' silly admittin' this to y'all but:

A few days ago I was registering at a new website (lessthanfour.org - I'm a leg amputee), and part of the info it asked for was 'Who Are My Heroes?'. I had no problem whatsoever listing Jesus, my Dad, and Ken from WF!!!

Mr. G

If you can pull that off, that is the kind of efficiency that will take you very far in this industry. Actually, if you can pull that off, I think I may have a job opening with my team!



Humbled. I really have no others words

People spam Youtube with the same video which has been slightly modified to get past Youtubes spam filters.

Chris

You are correct. A view is like an impression and a visitor is somebody that clicks through to your lp or offer page, depending on how you set up your campaign.


There are ways to set up your videos for long term sustainability so that your campaign doesnt die when the CPA offer expires. One good way to pursue this is to approach your video strategy with a few different niches and then set up a domain for each. All your videos relating to a given niche will go to one domain, so all you would need to do when an offer expires is (change the aff link to a new offer if you are redirecting or iframing) or do a little modification to your landing page based on the new offer and voila.

You can effectively have 500 videos pointing to one domain. In 4 months when the current weight loss offer expires, you just need to do a little work on the one domain, and now all 500 videos are up, running, and making you money again.

There is always a smart and more sustainable way to do things...maybe not always, but its something you should always think about

Kenster,

I was wondering if you could elaborate more on your video marketing strategy. A big chunk of my income comes from video marketing as well. However, I go about it in a completely different way.

So, my questions are:

1) When you make your videos with animoto, are you ONLY using pictures of the product itself and screen shots of the products LP?

2) Are you doing review type videos?

3) Are you using the basic version of animoto?

4) Are you inserting text in these videos as well?

5) Do you insert your links in the comment box or flash them in the actual video?

6) What CPA niches have worked best for you via video marketing?

Yep, if you can get big enough or good enough at something, it always looks easy, right? Good Golfers make a 300 yard drive seem extremely simple. The same is true with internet marketing. People who are good at IM make a 500k income look easy.

Guess what...golfers put in a lot of work and sacrifice to make that 300 yard look so easy, and internet marketers put in a lot of work to make their massive incomes seem easy.


OUT OF THE BOX THINKING...BINGO...OR SHOULD I SAY...CHI CHING

Put them to action! Ideas are what its all about, but most people fail because ideas just stay as ideas and not turned into reality. Take an entreprenerial leap and take action on your ideas!!




Thanks my friend! I love this place and learn just as much as I give. See you around my friend!

While I am not really a newbie, I will be new to cpa so I am going to do just that right now

fantastic post kenster. found some really useful points i have stupidly overlooked in my business model.

plan on working on them right away because i know they will definitely double if not triple some of my income streams.

this is a brilliant guide. I am much appreciated to get your idea on how to have a constant work. Yah, it is whatt we coudl get success after we have devoted ourself to thsoe tendious work and everything will be automatic income

Wonderfully insightful.Thanks for being realistic.I will sure follow through.
Thank you.

As always Kentster, great thread and thank you!!!

This is what I looking for. Thanks for your gift

Cheers

Putra

dude I always come back to this post to read your advice and see how killer this stuff really is. CPA offers are a little tricky...but with some dough....good tracking....and commitment..you can get results that make you money. Yeah I found too that you have to generate large numbers in traffic to sort through the data....but it's fun.

Kenster,

First off thanks for all the outstanding information you have contributed to this forum. You are practically the main reason I visit this forum.

-I want to ask you what version of Animoto do you use (free, basic, pro)? I have a strong dislike towards the 'Animoto.com' that gets slapped to the end of all of my videos, and wonder if going to the pro version is worth it?

-Also, are you linking your viewers to a wordpress blog? blogspot blog?
I would be interested in knowing what kind of themes convert best here.

-Lastly, I have only put one video up on youtube so far promoting a clickbank product. It has gotten one sale b/c I have purchased 10K views from a reliable source (to get the view count up), have you done anything like this? Do you promote your videos any other way or do you just simply upload em and forget about em?

If you could answer these few questions I would sincerely appreciate it. Thanks again Kenster.

Kenster,i sent a pm for you yesterday about what kind of offer that are converting with video marketing...this is my new account..my old account marwan al just getting banned for i dunno wat reason..;-)


if you can pm me back then i'm really appreciated

thanks!

Exactly. Animoto is something that is not designed especially for CPA. I wrote this somewhere on warrior already. This tool is cool for your website intro or slideshow for a birthday or real estate portfolio, but with CPA.
CPA mostly focuses on a problem solving, and animoto with all glitches and transitions just distract a viewer. Unless you create something gripping and amusingly viral and totally 101% unique to make the yOutube community send your video, as some "crazy ****, worth watching, OMG,WTF, LOL" style, with a backend optin CPA offers upon subscription for instance.

I'm observing how people deal with video watching and what they want, when they order a video from me...

Still don't know 100% sure what to do to make CPA video.

Animoto has taken some time for that and obviously you have better options using powerpoint tutorials, camtasia guides, your own story with your buddy face and voice on the screen.

Appreciate to see some sane examples here of real converting CPA vids from anybodys experience. Expired campaigns allowed, lol .
Anything.

Sometimes 100% leads gets scrubbed(rare but it happens) in case of email submits, so you are giving merchant free leads. You can put your own aweber code on your site and test it , you will get far better conversions.

Nice post kenster. Some good info there.

Can I just ask you what type of call to action are you using in your videos.

Are you hoping the viewer will click on your description link or do you have videos watermarked or do you have another call to action?

Cheers

thanks for the reply man, your a credit to the forum

can you just clarify what you mean by 'text slide'?

thanks again

Thanks Kenster for the answers, I do have one more question for you...

Did you do any keyword research for your videos tags/title? Do all your videos have the same title/tags and are just remixes of one video, or do you change up the titles or tags?


I made 5 different title/background/music variations today, and did 10 remixes of each of them so I have 50 videos uploaded today. I just have a feeling that 95% of them are going to sit there with 0 views forever. I will try my best to do 50/day for a week to see where that gets me.

Thanks again for your help

I have an extension of that question. If you were going to do 50 videos a day, how many accounts would you be using?

I'm kind of confused. Are you saying you do about 30-50 videos on one account in one day, then move on to the next? If so, do you ever go back to that account and add more videos? There could probably be an entire wso on cpa video marketing.

I know you are right, I know this method works for people but I'm not seeing any potential the way I'm doing things with it. I definitely could use more guidance with it as you suggested, I like to ask lots of questions.

I just get a little burnt out if I don't see any potential in a method fairly quickly.

Does anyone who uses this method succesfully use skype so I could get fast answers to my questions? Kenster?

My skype name is: Matt Bores

I would sincerely appreciate the chance to talk to you through skype whenever I have a question. I know you are probably very busy and I will do my best to keep things short and sweet. Thanks again guys, I will make something work eventually...I'm not working 9-5 my whole life.

Hey Kenster, You say "I barely do video anymore". Out of curiosity, what is your main focus for making dough? I know you probably diversify but what gets most of your attention?

Wow Kenster we think alike. Of course the difference is that you have "made it" while I am still struggling to "make it".

hi kenster,what do u mean by 'Videos are mods of each other'?

Amen to that one brudda!

Precisely, the power of numbers baby!

By changing one simple thing you can have a very unique video. Saves time and gets a whole different set of traffic because you will then change tags and titles.

Just had a friend get his first $13 conversion after just 30 YT views. Granted, I highly doubt he will see an average conversion rate thats anything like that, but it shows that video traffic does work. Use the power of numbers and that $13 can get pretty darn big!

Following your advice Kenster I have now gotten at least 70% of my videos to get anywhere from 2-8 daily views each. I am not sure if these are potential sales or not since I had to extend the tags quite a bit out beyond my product but we'll see....currently I have almost 200 videos up promoting the same product. I think I am going to start cranking out 50/day again here now that I am getting some views.

Thanks Kenster

I can make you your own donate button if you want to donate to the Kenster Fund!

hehe, just playin :p

Well I know from mine that I usually get anywhere from 20 to 50% CTR on the high quality video's.

Also, if you make them funny, creative, and informative, they will get a TON more views on their own.

Doing proper "on page" SEO, having a catchy headline as the title (with popular keywords in them) and tagging them will dramatically increase your views and with it being super high quality video, more people will stay engaged and thus, youtube will reward it by ranking it higher.

I'm not sure how it works - frankly, I don't care. But I have noticed that the more personality, the better the quality production, and the most informative video's (the ones that do all three of these) will do MUCH better than Animoto video's.

Rob

Well, obviously I can't say the average...because as we know that each niche will be different. It SEEMS to be in the thousands...and as we know, if you can get them ranked in the search engines and sticking there, then well it could be 100's of thousands.

My results so far tell me in the hundreds to a few thousands...but then I've only been doing this VERY recent. (Within the last 3 weeks)

There is also the viral factor. I know that when a video is entertaining, it tends to go viral. People will share and as number of views go up, so does youtube search rankings, so it would seem.

Here is another tip - when you do your Google keyword research - check up on youtube video's. You can find some pretty broad keywords that have high ranking youtube video's.

If you do - then see how many backlinks those puppies have. (Using any of your favorite backlink checkers).

Then it's a numbers game there - if there are 20 backlinks, then do 30...etc.

Ken, you should try it again. I think you would be surprised...I will upload a sample video if you guys are interested.

It does promote a product in the IM niche...so I'm not sure what the mods would think of it.

Rob

I filled out a ticket at the help desk to see if I can get the OK.

As soon as I find out it's ok, I'll embed it here.

Rob

I do but I'm hesitant about creating copycats in my niches.

I'll see if I can edit out the promotional part and get the video up.

Rob

Yeah, tonight I'll cut out the promotional part of the message (which is at the end) and so you guys can see what I'm talking about video wise.

To continue to show results - I'm running a little "test" this weekend and it's 90% "video" based with my email list.

I'm doing this a' la' Frank Kern...For those that own List Control, pay attention to module three.

For the rest, let me explain the Triangle of Trust and his CCPC model.

Basically you focus entirely on VIDEO, a blog, and of course an email list.

You send an email to your list. It's a simple email - just a "here is a new video on my blog (link), hope you like it"

Then they hit the blog and the video is some KILLER free content.

At the very end, you pitch just a little for your newest product/service/CPA/whatever you want.

Cover a few details and say 'go here to check it out'.

You do this all "cool like". No high pressure stuff.

Now, if it's your own product, you send them to a VIDEO sales letter. But not the boring, shoot me in the face power point slides kind...no, make it entertaining (funny/emotional) #1, informative #2, selling #3.

You then do another day of content, then finally a "pitch" email/blog video. But it's again laid back. You stack some bonuses on that you don't mention in the sales video.

Ok, so here is the results so far with my first CONTENT video pitch with 90% entertaining and informative video, and a 9 minute entertaining and informative sales video -

25% of people click through to my sales letter from the "free massive content video"...now check this out...of that, about 30% of people PURCHASED immediately - and remember, there was NO pitch in the email and VERY little pitch inside the video. Just a little bit at the end.

So, with these stats, I expect to make about 2,000 bucks this weekend from a 7 dollar promotion! (Now, compare this with normal...about 900 to 1100 bucks...I'm making DOUBLE with this video format)

I'll continue to share results as I get them.

Rob

Hey great article! Thanks a lot! I appreciate it.

I just have a couple questions for you....when doing video marketing...

1) Do you just create videos about well performing affiliate products that you find and then just put your affiliate link in the info boxes next to/below the video? Or do you link them to your website or list opt in? What's the best method in your opinion?

2) Also, do you use one Youtube account and just make a bunch of videos about different products in different niches? Or do you create different YouTube channels and only create videos that are in a particular niche for each account?

Thanks a lot!

You "possibly" could have been more efficient.

I've found there are two ways to really make money online - shear quantity or shear quality.

Both require massive effort - just in different ways.

And both require a bit of a numbers game. It just depends on which way you want to do it... (massive seo on the back or massive number of content on the front)

Edit - Here is the video:


I want to let you know that this is still in testing. One of the problems I think with this video is the music is a tad too loud compared to my voice.

But anyway, I'll let you know...this was ALL done with free software. Windows movie maker, royalty free pictures...the music is classical and performed by State University Orchestra's that provide them copyright free.

I also just recorded my voice using windows wave recorder. I imported it into movie maker along with the pictures and music. Bam - high quality, interesting video.

Rob

Rob

Great reading, i was always been intersted for video marketing, thanks,..

When I was doing it, I batched a certain number of videos per account (I dont recall exactly how many).

Helps spread risk because you dont want all your vids deleted if YT bans your one and only account.

Nope! The thread is for the benefit of the readers, not for I so posts as valuable to the readers as yours are very beneficial.

Video marketing is a very real and pretty simple and straightforward strategy to make money online via affiliate or CPA marketing so thanks for sharing!

~ken

Alright! Thanks Kenster, I'll just get started anyways ... and read and learn along the way.

Cheers man!

Cheryl -- You can pull up your affiliate link at your CPA network when you click on the offer you want to promote. Its a bit different depending on the network, so I cant give you more specific directions.

The affiliate link will take people to the "offer page" which is the CPA offer. So if you are building a landing page, you can put a link or banner and have it link to your affiliate link and thats it!!


A churning brain is an active brain is a brain well-suited for CPA. No doubt with enough work, dedication, and tenacity you can make it from Rags to Riches. Be your own story, not mine!

Best of luck buddy!

I'm still waiting for Part III .

Keep this great info. coming Kenster .

You can try yahoo and bing.

3 Years!!


I bet you know enough to make money, so I would literally focus 98% of your time on implementing and not learning. If 98% of your time is spent taking action, something will show hope and then just run with it.

Have you ever done anything that made you even $5 or $10 a day. If so, go back to it and focus on taking that strategy to a new level.


Also, make sure you arent overthinking things. You have a lot of experience, so perhaps you are thinking too much ahead. Go back to the basics of marketing principles and focus on core marketing strategy. Then take it from there.

If you need any more advice, you can pm me!

Ken

Making money online is NOT easy.
You need passion and be willing to take a risk for the big money. Stop learning, don't read this post(too late:p), and start doing.

Aw man...you are all trying to put me to work. I'm trying to work less these days, not more. I'll get to it eventually I suppose :rolleyes:



Sure, go directly through a CPA network. Check out offervault!

I mean PPC is actually one of the trickiest of the methods I mention because you are working with paid traffic and it takes a lot of testing dollars, time, and patience to optimize a campaign. The good thing is that once it's optimized, the money can be fantastic.

But, yes, all of the concept themselves are remarkably simple!

Sweet. That's exactly what I started with... Video Marketing to Niche CB products. Worked well at the time and I still receive random commission checks from "unidentified cb campaigns" haha. Didnt do well with my tracking when I first started

Hi Ken,

Thanks for the encouragement - you are right, it's not to be considered as "failure" if we've done something

Because it forces you to do something you don't want >>> not true

there was cpa survey in it >>> this is called incentivized

Don't confuse every CPA is incentivized. Most of CPA offer highly forbid incentivized, unless you go to spesific CPA network which promote incentivized, I won't mention any

If you fill your email, soon, you'll get unknown message with cheap viagra offer >>> those are spammer, and most CPA offer which allow email marketing only allow CAN-SPAM compliant, which is a double opt-in

there'll be pop-up message from your internet security saying it's trojan >>> those are spyware, don't confuse this with adware (used by PPV method), which is one of the primary method to promoting CPA

Enter your mobile number and you'll lost your balance >>> well of course, because in every sales page, there's a tiny print says: WE WILL CHARGE YOU $$$ .. if you don't find that, report them to federal authority which I don't know the name

you don't have to deal with CPA if you don't want to, there's already tons of competition

BUT

what kenster preach in this thread applies to any method to make money online: CPA, CPS or whatever

Your points are valid except they make up a very small proportion of the industry. Like most businesses, there are many different ways to conduct business. You can do everything 100% ethical and 100% valuable to the consumer or you can do the exact opposite. It's nto fair to judge a whole industry based on one small part of it.

I bet if you do some research on CPA and learn more about it you will see there is trmendous potential and opportunity and it can be done 100% ethical!

I would stop spending money...this is one of the biggest problems newer marketers make. They spend money in hopes that things will change, but it only becomes a distraction. I have spoken to so many people who literally have thousands of dollars in products and software who currently have not made a single penny online.

I always suggest people spend under $100 when they are starting. When they make that $100 back, only then should they even consider purchasing anything else.


Focus on picking a direction, putting together a plan, and taking action. Action should literally take up at least 50% of your time...I personally think 75% should be the minimum, but if you are brand new and need to learn the ropes, then you can take it down to 50%. I am dead serious about this...literally put a stopclock next to you and really calculate how much time you are actually taking action! Most people would be astonished how little action they are taking!

Best of luck and glad I could provide at least a hint of motivation!

The best thing to do is to forget about these posts bragging these big numbers. Often times they aren't exactly truthful... just do what you do, build on your small successes, keep working and moving forward in whatever niche you like.

I'm not a newbie and still use this concept as the backbone for many of my campaigns...its just as great to get started with as it is to grow your business.

Use it

And let me know if you have any questions or want advice on how its applicable to what you are doing!

First, sorry for the delay in responding....was on a snowboarding trip and then had to catch back up on a host of other things. Almost caught up now


It's tough to make money on day one ONLY because there are things to learn...the basics. You need to get accepted into a network...this can take up to a day or two or more. You need to know what an affiliate link is and know how to use it.

Once you have the basics down, then sure, you can bum away and make money your first day.

But then again, commission aren't normally paid right away so you may have to wait to actually receive money despite it being earned on day one!



Thanks buddy...many great stories have come from it...hope yours will be one. Let me know if I can help

Thanks for purchasing my guides, hope you found them useful and are taking action on the ideas. Most of the methods I still use to this day!

As for video marketing, I'm not so sure you are doing it wrong. I mean, I created lots and lots of videos. If I looked at any one or even any bundle of videos I made, the results would be pretty horrible, but I made the low conversion up in the quantity I was doing...power of numbers. If you do a video that makes $1 a month 1000 times, then you are making $1000 a month now right.

So, not quite sure if you are doing video wrong, you just may not have the volume in terms of number of videos or view count if you are going the viral route.


To your second question...a resounding YES. If you are directing your video traffic to your money page, then it doesnt matter if the offer expires because you can just replace it on your page. This is why its important not to create videos that direct link straight to your affiliate link.

So many people make this very mistake. EVERYTHING, LITERALLY EVERYTHING you pursue...you should think about maximizing the LIFETIME value of that campaign which normally means making sure it lasts. If one offer dies, make sure you have a plan to switch it with another

Nice, stay on my list because I have something pretty awesome coming out soon. Haven't announced it anywhere yet (until right now )

But yes, for me, video was about volume...pure and simple