Facebook - CPA vs. CPM

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Hello everybody. I wanted to take your opinion on this. When marketing in Facebook - which model do you prefer? CPM or CPC?

If an offer's payout is low. It makes sense to go for CPM model since this way you get more exposure for almost half the cost or less.

Just wanted to start a CPM vs CPC thread for low payout offers on FB. Opinions wanted.

Cheers!

*edit - title of thread should be Facebook - CPC vs CPM*
#cpa #cpm #facebook

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