Facebook - CPA vs. CPM

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Hello everybody. I wanted to take your opinion on this. When marketing in Facebook - which model do you prefer? CPM or CPC?

If an offer's payout is low. It makes sense to go for CPM model since this way you get more exposure for almost half the cost or less.

Just wanted to start a CPM vs CPC thread for low payout offers on FB. Opinions wanted.

Cheers!

*edit - title of thread should be Facebook - CPC vs CPM*
#ad networks (cpm/cpl, display) #cpa #cpm #facebook
  • I love CPM. It's cheaper then CPC if your image is good enough to get you a decent CTR. If you are newer to the game, stick with CPC and learn how it works.
  • On Facebook, I would usually start with CPC. Then, once I know my numbers (CTR at CPC), I'll check if it's worth switching to CPM. CPM is not always cheaper.
  • I've been using CPM longer, it's a lot more expensive in the USA though. I split test between both nowadays because they are so crazy to see if it works.
  • Good information.
  • Try both bidding models and feel free to ask me for in-depth questions via AIM/Skype. You can get a lot more volume w/ CPC as it spends faster, and CPM dictates the CTR you get which hurts your ability to scale further.
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    Facebook - CPA vs. CPM

    Hello everybody. I wanted to take your opinion on this. When marketing in Facebook - which model do you prefer? CPM or CPC? If an offer's payout is low. It makes sense to go for CPM model since this way you get more exposure for almost half the cost or less.