Group Purchase for Media Buy?

1 replies
Let's say there are 10 people who want to form a "Media Buy Alliance."

They found a CPA offer that might work great for a huge website (getting 2 million unique visitors a day) and target a CPA offer based on that site. However, it costs $500 just for one month of advertising.

So, each of the 10 folks pool $50 each - and will take 20% of the profit (based on a Media Buy Pool contract).

2 million unique visitors a day x 30 = 60 million visitors.

Assuming this is a $1.50 per lead type of offer - and if 2,000 people submitted their email - that's $3K total.

$3K split between 10 people is $300 each. Since each of the person contributed $50, that's $250 in profit.

Now, isn't that a bit cheaper and less risky than an individual than having one person buying a $500/month ad space? Each member of the group only risk $50.

It's just an idea -- but to me, it seems more of a lottery pool type of thing. But the difference is, this is based market research and targeting a specific demographics, and the appropriate CPA offers.

Any one doing something similar?
#buy #group #media #purchase
  • Profile picture of the author Phobos
    For someone who just wants to get his feet wet in media buys and can't afford to risk a lot of money this might not be such a bad ideea. Only downside is that 9 guys have to trust the one that links to his CPA account to be honest about the revenue and give them the money if they've made profit.
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