Which is better: EPC or CR

by bondox
10 replies
I was wondering which is better in choosing a good CPA offer, is it EPC (Average earning per click) or CR (average conversion rate). The EPC is in dollars while CR is in percentage. I just need a clear information to know which one to use to determine a good and converting offer.
#cpa #epc
  • Profile picture of the author GrindHard
    Ask your AM at your network what offers are grossing the highest in revenue per day. This way you're looking for potential longevity for your campaigns. EPCs vary per traffic source and ad material - CVRs too, just a different metric for judging performance. Also be sure to pick 1-2 niches and see them through profitability. Focus means everything.
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  • Profile picture of the author Kenster
    Originally Posted by bondox View Post

    I was wondering which is better in choosing a good CPA offer, is it EPC (Average earning per click) or CR (average conversion rate). The EPC is in dollars while CR is in percentage. I just need a clear information to know which one to use to determine a good and converting offer.


    It really depends on how you are promoting. First of all, as mentioned, EPC is very skewed most times on networks. You should pay much more atttention to EPC for teh particular traffic source you are hitting. Most networks dont have this public so give your AM a ring.

    Conversion rate will also differ sometimes tremendously across traffic sources.

    Your best bet in finding a good offer to promote is to just ask your affiliate manager. Tell them what traffic you want to hit, perhaps a niche, and they will help you pick the best offer. Remember, for the most part, their interests are aligned with yours. They will make more money if you make more money.
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  • Profile picture of the author RyanEagle
    This question doesn't really have an answer - they're both different things. On my network I like to share conversion rates over EPC's (mainly because EPC's can vary so much).
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  • Profile picture of the author cuteanjali
    it depends on your type of traffic my friend.
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  • Profile picture of the author konglinda
    There are many producs in the market ,but according to the use frequency,this product is the best choice, I bet you will have a suprising result,just have a try!
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  • Profile picture of the author Affiliatebuddy
    type of traffic

    type of offers..

    those are completely different.

    AB
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  • Profile picture of the author Josh MacDonald
    Well, for CPA, EPC is most important. For adsense, it is CTR.
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    • Profile picture of the author adsquare
      Originally Posted by macdonjo View Post

      Well, for CPA, EPC is most important. For adsense, it is CTR.
      Not necessarily. Say you are getting per view traffic...

      Jared
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      700+ campaigns, many of them being exclusive deals!
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  • Profile picture of the author bondox
    thnks everyone, it seems I got what I want already. it's nice having you guys around here.
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  • Profile picture of the author ChrisBa
    Originally Posted by bondox View Post

    I was wondering which is better in choosing a good CPA offer, is it EPC (Average earning per click) or CR (average conversion rate). The EPC is in dollars while CR is in percentage. I just need a clear information to know which one to use to determine a good and converting offer.
    Neither will accurately determine a good converting offer, there are so many different traffic sources and techniques that these numbers mean almost absolutely nothing. The best thing to do is just talk to your AM, they will help guide you
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