What is a suppression file?

by aprilm
6 replies
I always see this on the campaigns that allow email marketing, but I have no idea what it is...
#file #suppression
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    • Profile picture of the author bigbrian
      April - If you do email marketing a suppression file is a file that you must scrub your list against. The emails in the suppression file are people whom have explicitly opted out of the offer and/or company running the offer.

      The suppression file must be used because if you email a person on the suppression list they might get upset, and since they already opted out of the offer/company, things can get ugly.

      Brian
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      • Profile picture of the author aprilm
        Oh ok... I see. Thanks for the answer!
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      • Profile picture of the author ChrisBa
        Originally Posted by EnvyusBrian View Post

        April - If you do email marketing a suppression file is a file that you must scrub your list against. The emails in the suppression file are people whom have explicitly opted out of the offer and/or company running the offer.

        The suppression file must be used because if you email a person on the suppression list they might get upset, and since they already opted out of the offer/company, things can get ugly.

        Brian
        This summed it up very well
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  • Profile picture of the author Ajay Joshi
    Joined Cash Network,they ask you to download suppression file.How does one scrub the list.Could someone elaborate on this,step by step?
    I guess you need to have a list first,then scrub.
    Q 2.)Say you are promoting through Auto Responder. A new website,people opt in to mailing list.They get mails from auto responder.In this case,is the suppression file useable?
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  • Profile picture of the author Ajay Joshi
    Joined Cash Network,they ask you to download suppression file.How does one scrub the list.Could someone elaborate on this,step by step?
    I guess you need to have a list first,then scrub.
    Q 2.)Say you are promoting through Auto Responder. A new website,people opt in to mailing list.They get mails from auto responder.In this case,is the suppression file useable?
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