Data Transparency

by 3 replies
4
So curious for everyone's input here.

Does anyone have a problem with the fact that all of these Ad Networks don't provide more transparency in their data? I mean, they basically TELL you how your ad performed, and how much you owe them. No questions asked.....

ESPECIALLY google!

Sam
#ad networks (cpm/cpl, display) #data #data transparency #transparency
  • If you are talking about PPC, you just need to track how many clicks you got in order to know if the ad network is cheating you.

    I myself have never been cheated by Google, Yahoo! or any big advertising company, and I don't think it happens very often with other marketers, but you can control everything with a good tracking software such as Prosper 202.


    William
  • You should definitely be tracking on your own.

    Check out Free PPC Affiliate Tracking Software | Tracking202 for a free tracking solution that will help you know exactly how your campaigns are performing on the keyword level.
  • Yes as Williamrs already said, the big advertisment companies won`t cheat on you, because they don´t need to. They get alone millions of dollars per day on advertisement anyway,

    And as KC coop already said get a free PPC affiliate tracking software anyway to ensure that you are treated the appropriate way, and if something is illegal you have proof.
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    Data Transparency

    So curious for everyone's input here. Does anyone have a problem with the fact that all of these Ad Networks don't provide more transparency in their data? I mean, they basically TELL you how your ad performed, and how much you owe them. No questions asked.....