Offline Flyer Marketing for CPA offers - Any success stories?

I was thinking of doing this with CPA offers...but with Comic Con coming up (gathering of 200K movie watchers/gamers/geeks)...I have printed of Clickbank gaming/movie products to promote and hire people to pass out.

Yes - this method works but the stuff drips in slowly so talk to your affiliate manager. Give them a head's up and tell them what you are doing - that way they understand where the traffic is coming from.


The other day I saw a sign - "Stop Home Foreclosures NOW!" and it had an 888 number. I called the number (had a hunch here) and sure enough - it was just a voicemail telling me to go to 'blahblahstopforeclosuresvirginia.info'.

Not sure why they didn't just list the URL on the ad though.

But offline does work.

Ya, the Comic Con thing is an experiment actually. There's no event that have 150K to 200K+ people in one area who are movie watchers, gamers, and anyone buying a high price for entertainment.

So, events with a large gathering can be a good way to promote offer offline.

With CPA - you got to let your affiliate manager know about it.
With Clickbank - I also let the merchant know about it.

I always make sure to let people know the flyer is an 'advertisement'. I have printed thousands of gaming/streaming movie offers and found a lot of people on Craigslist willing to help pass them out for a small price.

I'll post the results soon...

I have never tried anything offline, but I do think that this method can work. However, make sure that you talk to your affiliate manager before you start printing your flyers, because some networks don't allow offline methods.


William

Hello,
I have been to many of these comic conventions and I am still going thru my goodie bags from years past.
Offline cpa can work but it is a heavy handed numbers game and it has to hit the right target audience in order for it to work.

Offline is great, but.......It's way different than online. Stick with whatever you feel comfortable with. If you want to stay home, do online, if you don't mind getting out, at least for a month or so until you get enough cash to outsource, then do offline.

Hi Kerron,

Offline DOES WORK

I was actually pulling pretty big numbers when I started and was doing offline flyering. That is actually how I got the capital to invest into my online marketing. I would literally go out on weekend and just go crazy delivering flyers.

WIth the high payout free trial offers, you can pull 4 figure weekends. I'm not going to lie, I worked my butt off and its a lot of work, manual work, but I was a starving entrepreneur with ambition and a work ethic and not afraid to bootstrap it.

Lots of potential, its a bit challenging to outsource, but hey if you are willing to do some good ol work, go for it!!

Offline marketing definitely works. Make sure that you clear it with your networks first though.

If you are looking to build capital like Kenster said it can be a gold mine.

I've done a lot of stuff in local and small newspaper classified ads as well. It's a fun and interesting way to test and get some volume coming in.

Flyers could work as well - if you have anyone that you can pay on a revenue sharing basis to do it you may be able to outsource it. Otherwise they'd have no reason to actually deliver them since you can't see what they are doing. Unless they are just an honest hard working person (rare).

Yes, it works well

Wow, thanks for the many great positive responses guys! This is very encouraging as I am still a relitive newbie to CPA marketing.

One question, where would be a good source online to find trustworthy people in other states that will help promote the reach of my offers?

When I was in college I flyered my campus with a scholarship offer.... it did well until some haters ripped all my signs down

I guess one needs to look into and decide what their time is worth first. Just like how you test offers online, one can test offers offline and see if they are getting return that is worth the time, money and effort.

Not scalable, to little reach, wayyy to little conversions. You'll make more money on fiverr writing on your forehead than with this.

If offline marketing is just old school marketing of online products. I think it has its place and the risk is much the same as doing paid traffic sources. The legwork is about a metric ton more though.

i put out about 150 flyers in a area and i did the math and about 70% of the people who got the flyer went to the website, its a good method.

Yea, I don't think flyer marketing is dead either. As many of you said it would not be easy, as compared to most online methods, but there is money to be made from doing so.

I think success comes down to the type of CPA offers that you select and type of people you are targeting for the offer.

Also i believe once you give people an offer of valuse they will be more inclined to visit your website to check them out. Currently i'm testing this out on an online college degree type CPA offer where visitors can get a free guide when they complete the the required form. Will keep you posted of my results.

Like I said, you can do 4 figure weekends with just flyers.


HINT: I WASNT GOING TO SHARE THIS BUT...


come up with ways to maximize each flyer. Sounds simple but makes a ginormous difference.

if you are doing a free trial promotion, tell people to try ALL THREE of yoru options and then just pick the best one. You can literally double your results this way!

good luck all, lots of work but somebody got to do it..right!

I know of a guy who runs this booth in the malls. I went to meet with this guy to talk IM stuff. Being the curious observing gemini that I am, I was kind of able to see what this guy was doing. He's into cpa for sure he sets up these booths targeting the education, auto loans, and debt verticles. He would then hire two individuals to assist in gathering leads with little sign up flyers. One side is education and the other is debt and auto loans. Once you fill out the flyer and initial you have just gave him your lead and permission to imput your info. Now im wondering how he is able to piut all those leads in without the network getting suspicious, then I thought he could be using a static IP not sure though. but I know this HE IS MAKING BANK doing it, and all it is done offline. The slipped once and said that he sets these little booths up all over california, so just think about how much that is crazy. Although that's something I wouldn't do I like to keep things simple : )

Yep...and the great thing about it, is that flyer marketing is extremely simple. Unlike PPC where everybody has their tricks they dont want to share, flyer marketing is extremely straightforward and a level playing field for all.

Plus, offline marketing (especially flyer marketing) is much more localized. Sure you can outsource and scale to reach other localities, but its much less likely, and thus people are more willing to share what theyve done and how theyve done it!

Good luck all!

Offline marketing does work. It works extremely well for social gatherings or events. Just make sure that your offer is relevant to the people there. It also helps to talk and refer some products they can sign up for free. It will still pay off with your earnings and these are real leads that the company is actually interested in.

@billiard, I've heard about this method (booth rental). Actually bought a wso on it about a year ago. I was never able to find a spot in a mall that would allow it without a long term contract and huge $$ upfront. Just curious, what kind of booth was he renting and do you know if he was he on a long term contract?

I am thinking of partnering with my younger brother about delivering flyers. He actually delivers newspapers daily sometimes with flyers on the weekend. This will be a cheaper alternative if you can contact your friend or the person who delivers paper on your area. He might give you a better deal than outsourcing to a stranger.

This kind of offline marketing is still effective. I've got a photography business and i got lots of clients through this method.
And as Ken said, if you are new and broke like he was, its a good option to consider.

Apart from Flyer marketing, do u think it is possible to get some conversions from placing an offline classified ad? I was considering trying this on the LA Times or New York Times as they have a high viewership capability, but i stopped dead in my tracks when i saw the $200 and $450 price tags to place an ad. lol

you might want to target small community papers. You can get ads for about $10 and that way you can test your ad without wasting a lot of cash...

I have done Netflix with college campuses with great success. In fact, I'm going to make a thread about it right now bring that the school year is startign soon!

~Ken

Check out http://www.warriorforum.com/ad-netwo...ege-money.html

Its a great offer

Hi all
Based here in the UK and love this idea.
Completely removes the competition from adwords etc.

Where i am right now - Have chosen two popular CPA offers and made up some design for flyers. I have gone for double sided flyers so that i can put an offer on each side (hoping that some people will go for both offers) Gone for free trial offers paying approx £25 for each trial taken. Cost to person is about £6 for p+p

I already had a website name, so have just set up a redirect (dead easy to do) so that when people type in the website address i give them on the flyer they are taken straight to the offer page...so no web designing needed either...phew!

Just placed an order on eBay for 5000 A5 flyers to be printed. This cost £65 inc delivery. (is that about $100?)

Have found some leaflet delivery companies in my local area too. Found one that will deliver to the houses in my home town for £25 (approx $40??) per thousand flyers delivered. All source work done by email and website checking....so have still not spoken to anyone.

I suppose i could even get the flyers delivered straight to the leaflet delivery company and just transfer the funds.....but want to check the quality of the flyers etc. I also want to speak to the person in charge of the flyering.....because that is the bit that could make this whole thing flop if they just take your money and dump your flyers. Need them delivered!

So total costs involved if i get the delivery company to deliver ALL the flyers are...

£65 for 5000 flyers
£125 for delivery of all 5000 flyers (£25 per thousand delivered)

Tiny inclusions too.
£10 per year for website name
£6 per month for hosting

So for less than £200 (approx $300) i can get this campaign under way and will look to have the flyers delivered by the end of October 2010.

With each payout being £25 on the trial offers i need just 8 sign ups to break even.
Possible?....i'd like to think so!

Gets interesting when you dare to dream that you might get 20, 30 or maybe even 50 sign ups! £1250 for 50 sign ups from a £200 investment...how many times would you run that campaign in other towns...all across the UK and further?
And all done from making a flyer on my computer...no physical work at all on my part.

Of course...as the flyers aren't delivered yet....and no sign ups yet...i don't want to get ahead of myself. If anyone wants an update on how i got on then i am happy to do so...probably by end of November so i know that all flyers delivered and probably most of any sign ups would have happened by then i guess.

I haven't even had to tell any friends or family on this one...not even my girlfriend...would just love to suprise her with a little more cash coming in each month!!! Would be brill!.

Essentially the hard work is done in that of the flyer design (1 hour of fiddling around and getting it as good as i wanted....could be done in 10 mins i'm sure) , finding printing company on ebay (10 mins) and leaflet delivering company (40 mins worth of surfing and emailing).

So if it works then to repeat the process would take less than 15 mins!

Let me know if any updates wanted...i hope to be a smiling guy with a bit of extra cash......to re invest and build on this.....but one step at a time!

Thanks for reeeading...hope it was of interest for anyone wanting to do similar.

Tonio

Hey Tonio, sounds like you have a well thought out plan. I think everyone on this thread would love to hear about the results you achieve.

The important thing is that you take Action, I have no doubt you will break even an also make a nice little profit for yourself.

Best Of Luck

Awesome, yeah I wouldnt get ahead of myself, but awesome for taking action!

If this batch doesnt work, then next time I would test small. Maybe do some PPC campaigns to test headline copy and stuff like that. Then do some smaller distribution tests, then when it works I would outsource the distribution.


And yes, the idea here is to test small and then ramp up. When you find a winning strategy, then optimize a bit more, and then outsource other towns cities to multiply profits. Remember that you want to optimize as much as possible before you expand because typically results dont do quite as well the further out your outsource!


Less us know how you do!

I'll be happy to let you know.

Flyers should be with me by the end of this week but delivery will start on the 27th October....so will have to wait till at least a few days to a week from then to let you know.

Will keep a few back so i can place the ads in the local shop windows too....but will do this after i feel that the effect of the flyers have worn off so that i can check the effectiveness of this as a method too.

I have put on my home town name on saying it is a 'x' town special promotion so the receipient doesn't think its a nationwide thing.....so hopefully that will catch the eye.
If i do ever go to other towns then all i have to do is change that and its good to go again!

If things don't work out...then i'll be happy to share the flyer for any feedback for improvements to be made..and test small again.
The difference in cost of getting 1000 or 5000 flyers made wasn't actually too great...which is why i thought i'd go for it....the main cost as seen above is the delivery.....which if i had more time i would do myself...i am certainly more trustworthy...lol.

The niches chosen are mainstream and popular from the CPA networks.....so broad appeal to the town...i hope.

As mentioned...i'll let you know how it goes. Would love to give you an update now....but until they are delivered my hands are tied!

Fingers crossed!

Tonio

Hi Tonio!

Just got hit with some nostalgic memories. Good on you for localizing the campaign by putting the town name on the flyers...it works, I've tested.

As for the flyer distribution, best of luck. As you said, you are more trustworthy, but 5000 is a lot of flyers to deliver. I've heard some horror stories of flyer distribution services cheating by not delivering everything they said they did so try and monitor as best as possible. Maybe let the distributor know you want to know where they were distributed so you can "monitor to make sure there is no duplication if you decide to continue distribution in the future" Then go make sure all the flyers are there!

Keep us posted!

Hey this might be a bit off-topic, but it was mentioned above so...

The re-direct you mentioned? Am I buying a domain name and directing it directly to my affiliate link for the CPA offer?

Or should I have a site hosted that contains the link the CPA offer for these flyers so they land on my page first?

And thanks for all the sharing of info here guys...just great.

Hi Nathan

That one is completely up to you....and i am certainly no expert yet....

For long term business i am sure that some (most) on here would say that if you get them to land on YOUR page first then you might be able to capture their details in term of 'building the email address list'...that you can promote to at a later date.

Short term perhaps you might get better conversions by sending them directly to the offer as the pages are usually high quality and tried and tested ( i think)...but that way you have no way of contacting them again.

For my test above i have used my domain name that will appear on the flyer and then just used an extension of it for the 2 offers i am promoting.

eg blah blah blah . com / cpaoffer1 (one side of the flyer)
blah blah blah .com/ cpaoffer 2 (the other side of the flyer)

If the potential customer types in the full address (including extension) they get straight to the CPA offer.....but if they are lazy and just type in the address up to the .com then they will arrive at my main website. At this they will be presented with click through banners to both offers anyway.

I have also put an email capture box at the main site so as to get them to join my mailing list.

I figured that way that both bases are covered.

Hope that makes sense.

Perhaps Kenster can give better or more experienced tips?

I did my first flyer campaign tonight and was honked at, cussed at, flipped off, and flashed by 2 girls. Does this count as success? well maybe the last part.

@thomas1984, where were you posting your flyers?

parking lots

Yep, if you need help doing the above just ask me or anybody else here!!!!

I just made a WSO about offline marketing that covers all this stuff.....I'm just sayin'

Oh and Ken's R2R is great to get started as well....Just in case anyone hasn't heard of it

Has anyone here tried flyer distrubution in colleges? Yesterday, I bought gotti3636's ebook about it. It seems a good idea, i'll be trying it soon once my Paypal account is sorted.

Will it be difficult to find people on a consistant basis to outsource the work to? The problem is, the person who you pay to send the flyers out is probably only prepared to goto their local college and not other colleges so the method would get saturated at that college pretty fast if flyers keep appearing with different offers so id need to find different people regularly i guess.

Also, has anyone had success posting flyers in places such as phone boxes and bus stops? Post a few dozen flyers in high populated area's with a short domain name and a high paying offer and hope for the best??

Yeah, combining the right advertisement with the right event usually yield in respectable profit, though trial and error is definitely needed here

Hi all

Hope you are well and thanks for the interest in my campaign.

Update - Well...bit of a problem struck to be honest in that the CPA offer i was running was essentially changed overnight. I had checked and re checked everything on the website only for the 2 free trial offers to be changed to a buy one get one free which meant the cost was considerably ramped up from what i had stated on the flyer sending out.

Now my only real hope is that the offer will still convert enough despite this when my flyers go out.

Slight delay on that front to.....but should be still going out shortly. I can't change whats on the flyer now....so hope that enough conversions are made so that i can at least cover my costs.....however my feeling is that they won't be.

BUT -- this was a test campaign to see if it would work....and what i can still learn from it is the number of hits the offers will get.

In that, i mean that the people getting the flyers won't know the offer has changed until they hit the website. That way i can still see the level of traffic received and judge at least on that if the technique worked in getting people to the website.

If it does, then i know that the method gets them to the website - i just have to make sure the offers are good next time.

If it doesn't then i know that the flyers were not good enough in getting the people to log on and check the offer out.

We'll see....and i hope to provide another update soon.

Any q's just shout and i'll reply if i get a chance.

Speak soon

Tonio

Hi all

Thanks for the support on this thread.
Obviosly hit on a few probs for this promotion.....but what i have taken from it are a few lessons.

I did plan it quite well....it was fairly unlucky on the changeover in time of the promotions i was running.

If i were to do it again....i would make sure that i had a back up CPA offer in place from the off rather than scramble around looking for one in a panic when things go wrong.

Learnt how to design my flyers and research the flyers delivery company.
As recommended by a few on here....i would probably deliver my own to start with so i can test effectively and not rely on dubious delivery compnanies.

Its a technique i will hone in on and definatly use in the new year.
I believe there is some big cash to be made here......as Kenster tells us from his past success!

Thanks again

Tonio

i have read many ebooks about flyers method. pushing offers like educational offers and a certain high paying offer. they claim u can make hundreds per day. havent tried though.

I think this is a good idea! please follow up with how it goes.

I never thought offline marketing would work well but I had great success with it so far! It's all about testing, testing, testing (like all campaigns) Test small, then scale as much as possible locally. I might put out a WSO with what's been working for me pretty soon.

It seems like this is becoming increasingly popular but I don't hear many success stories of people who are actually making money using these methods. Does anyone have any specific offline promotion examples that really do make a decent profit?