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Anyone heard of banner ads following visitors?

by DustonMcGroarty
18 replies
I was at a mastermind meeting yesterday and someone mentioned a site affiliated with Google Adwords that is running a program where your banner ads follow visitors. For example, you have a golf site and a visitor goes to ESPN.com and sees your ad. After they're done at ESPN.com, they go to CBSsports.com and the ad follows them (given the fact that both of these sites are using banner ads).

I thought this was a cool idea to be able to stay in front of your target customers but I can't seem to find out who is doing this and where I can sign up.

Anyone hear of this?
#ads #adwords #banner #heard #visitors
  • Profile picture of the author williamrs
    I didn't know about it... but it seems to be very interesting!

    I assume it works with PPC, not CPM, though. After all, you could lose a lot of money with people who are not interested in your ad with you were paying per impressions.


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  • Profile picture of the author ChadH
    Ya it's called retargeting/remarketing. Google implemented on Google Display Network in the past few months.

    The ad is normally within the same network or exchange. Normally it has to do with if someone clicks on the ad, the user is cookied pretty much. If you're smart about it, you can target people who made it to different pages of your site. Maybe they filled out some info about themselves and you used that general info in your ads.

    It's a great technology but has been around a long time. Brings another element to the game, and for product owners who control the back end funnel, it can be great for getting rid of buyers remorse, and essentially keeping a "list" of people without having to mail to them.

    AdRolls CPMs are fairly high imo, different networks allow retargeting, but AdRoll and Adwords are probably the 2 most accessible.
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  • Profile picture of the author markjacey
    Banners follow me all the time. Installed Ad-block but they do even more.

    Seriously if many sites are in the same network same ad can be on many websites until you click it. (If it's everywhere it must be good.)
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  • Profile picture of the author miamimoney
    Banned
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  • Profile picture of the author aromathe
    called remarketing , can now do this with google on the content network
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    • Profile picture of the author JenBrannstrom
      I've run retargeting/remarketing/banner following for several customers.
      Points to look out for:
      1. you need a minimum of 500 people (browsers) tagged / cookied before AdWords will "remarket"
      2. at a few cents per visitor it seems cheap, but the $$ can stack up pretty quickly (see 1)
      3. Google sometimes permits batches of new websites into the network, that are really extreme.
        Real example: one customer I was retargeting for suddenly had his ad show up on an Al-Qaeda-affiliated (or at least politically supportive) site.
        I lost the customer and all the rep had to say was "oops".
      However, done correctly it can work.
      Having said that, AdWords has just rolled out ICM or Interest Category Marketing, which works really well if you have a definite market you need.
      Basically Google has collected a massive amount of data on people and they will adjust your ad's showings to people it knows to be interested in that category or Topic.

      Hope this helps.
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  • Profile picture of the author mrelosa
    Wow. Really? This sounds amazing.
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  • Profile picture of the author MikeMorgan
    Yes , it is interesting idea and it is used by few Ad networks .

    This kind of targeting is called behavioral targeting .

    Ads are served based on your surfing behavior of the user. If the user reads an article about Golf in one site , they place a cookies in the user computer and follow him with a golf ad when the user surf other sites .
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    • Profile picture of the author Joelrunner
      We use remarketing for most of our PPC clients, and find that our remarketing campaigns convert anywhere between 20% and 90% cheaper than our "regular" PPC traffic. (One of our campaigns not only converts 90% cheaper, but average purchase price is about 5x higher!)
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  • Profile picture of the author jasonthewebmaster
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    Its a google adwords setting called "remarketing" - its pretty cool idea but i think very few are actually using it
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  • Profile picture of the author CPA Andrew
    Retargeting is a great method everyone should use it!
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  • Profile picture of the author PPC-Coach
    It works too, but I've got to the point where I want to see other ads now on sites!!!
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  • Profile picture of the author Ghansson
    Yea, remarketing is really cool and can be really effective combined with SEO/serp marketing. Someone search for "car dealers chicago" and finds your site. Bam, they're hit with a remarketing cookie. Later that day they check their email on yahoo or read the news at a news site and bam, they're hit with your banner, "Used cars in Chicago"
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