CPA offer converting at 49% should I worry?

20 replies
Greetings fellow Warriors I have a high paying lead submit offer that works very well with my niche. I have been with my CPA network for the past 3 months, and they have watched my conversions climb with this offer. Early on I was "boarded" by their fraud department, asked multiple questions concerning how I was driving traffic to this offer.

I told them all the facts, and my responses were well received by the network. They contacted the merchant and the merchant is comfortable with the process I'm using.

Now, I'm still new to Affiliate Marketing, begin in February this year. So I'm learning. I took the advice of my network and scaled my process and for this month alone I have generated close to 4K in revenue from this offer alone.

So here comes my dilemma.... I got involved with another network and I was informed that they would increase the payout of my offer. I have been trying to contact my AM for the past week, via email, IM and also phone (with no response). Just to get the details on what I would need to do in order to begin running the same offer with this new network....

Well I finally received a response from my new AM, and this is the reply.

"If you are getting a 48% conversion rate you should not need to improve anything at all. At that high of a conversion rate the advertiser would probably pull it for fraud."

Now how should I take this? All my methods are totally white hat, and I can't even get a moment of my AM time to discuss things...
#49% #converting #cpa #offer #worry
  • Profile picture of the author williamrs
    I think you should contact the affiliate manager of the network that you are already working with and ask for a payout increase. If you are generating more than $100 a day from just one offer there is a good chance that they will increase your payout a bit (unless they have already done it).


    William
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  • Profile picture of the author Curtez Riggs
    William

    Ty for the response. So you think I should just be loyal, and not trying to jump ship? Considering that my actions have already been approved with my existing network...

    Also is a 49% conversion considered exceptionally high?
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  • Profile picture of the author Seantrepreneur
    Well, now we're curious as to what you are doign that could be converting so well. haha I think that if you feel as if they are going to pull it I would just jump ship and get on board with the new guys. Of coruse make sure that the method that you are using is excepted with that network. If you feel like it, you can PM to fill me in with what your doing
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  • Profile picture of the author ChrisBa
    that is extremely high, i understand why it would raise a few eyebrows.. do you know why it's so high, i'm not accusing you or doing anything wrong, but when it's that high it unfortunately raises some flags
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    • Profile picture of the author Curtez Riggs
      @Sean, lol if you dig a little I have already provided a example...

      that is extremely high, i understand why it would raise a few eyebrows.. do you know why it's so high, i'm not accusing you or doing anything wrong, but when it's that high it unfortunately raises some flags
      Chris, It's high because the offer fills a specific need for the people who hear or read my spill. I've found that people are more likely to agree to complete the offer if they can see the benefit of it. Also I'm driving traffic to the offer using offline tactics, so I establish rapport before I present the offer, and obtain a commitment on the spot...
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      • Profile picture of the author bigbrian
        @ soldierscredit - Sounds like you are doing well with the offer. If you are looking to run the offer with a new network and it's the same offer just let the new network know you have been running the offer. The new network should be able to take the traffic without problem - they can even contact the advertiser directly and let them know you have been running the offer elsewhere and now you will be running it with them.

        If anybody gives you push back you are welcome to hit me up. If we don't have the offer we will get it and more often than not we can beat your current payout.

        One thing to keep in mind as well... It goes back to the old saying "If it's not broke don't fix it." Just food for thought - take it any which way you will.

        Brian
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      • Profile picture of the author Seanfge
        I wish i even got a conversion at all, i get clicks but no actions even when i do tests and have my freind fill out or download a game from my cpa network it still doesn't convert any tips or anything?
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  • Profile picture of the author ElTrailBlazer
    Whoa! that's awesome. Can I ask what you are advertising?
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  • Profile picture of the author Kenster
    Hey, thats a pretty good problem to have. Its always nice having a problem like that huh!!


    Anyway, here would be my advice. And remember, a lot of this is strategic business type stuff that is much determined by your personal feelings as you have interacted with the parties involved. I am an outsider, so you can read my advice, but make sure it applies based on what you know and the communications youve had before implementing.

    -First, you may want to try and approach the advertiser. If you are doing good volume with solid traffic, they will likely pay you more. With that said, go about it wisely because you dont want to piss the network off. But, if the advertiser said they were fine with your methods, then there is no reason you cant go directly to them.

    -Next point is about cross network testing. You have a good idea by splitting up the traffic. Even though this means less leverage because you have slightly less volume, at least not all your eggs are in one basket. If one network decides to deny commissions, you still have the other network.

    If you are just getting into the new network, be upfront about yoru conversions and my advice would be to speak to your AM and tell him/her you wish to just bring over some of your traffic so they can get a feel for it. So, start small and just bring a little bit of traffic to the new network. Once they get comfortable, then you can start bringing more, but I wouldnt bring over a ton of traffic with that high of conversion right from the start. Looks to fishy. Let them get a good feeling about you and some history first.

    -Lastly, not sure what type of offer you are looking at, but also look to test out similar offers within the same niche...perhaps on a completely new network.


    The whole point is that these are business decisions. You want to mitigate your risk. This is why you are trying to go through a few networks. You also want to maximize your upside, thats why its good to explore going to the merchant directly.

    Wishing you even more success on your campaign!
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  • Profile picture of the author Curtez Riggs
    Kenster, thanks for the words, it's good to see that I'm on the right path with my thought process. My thoughts were to alternate the traffic between the two networks, like you mentioned above.

    But, when I tried to talk to my AM this was the response I got "If you are getting a 48% conversion rate you should not need to improve anything at all. At that high of a conversion rate the advertiser would probably pull it for fraud."

    I responded asking for the opportunity to explain things, and I haven't received a response yet. I'll give it a couple more days and then I'll just approach the Owner.

    I've used this same method on similar CPA offers and while the conversion isn't as high, I'm comfortable with the results.

    Now, how do you go about communicating with the advertiser? Where would I even begin to take things down this road..
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    • Profile picture of the author williamrs
      Originally Posted by soldierscredit View Post

      Kenster, thanks for the words, it's good to see that I'm on the right path with my thought process. My thoughts were to alternate the traffic between the two networks, like you mentioned above.

      But, when I tried to talk to my AM this was the response I got "If you are getting a 48% conversion rate you should not need to improve anything at all. At that high of a conversion rate the advertiser would probably pull it for fraud."

      I responded asking for the opportunity to explain things, and I haven't received a response yet. I'll give it a couple more days and then I'll just approach the Owner.

      I've used this same method on similar CPA offers and while the conversion isn't as high, I'm comfortable with the results.

      Now, how do you go about communicating with the advertiser? Where would I even begin to take things down this road..
      You have a pretty high convertion rate and, if you are making $4K a month from this offer alone, a very good volume. So I think that you could try to approach the advertiser and try to deal directly with him.

      Just email him and explain who you are and what you are doing. Say that you are promoting his offer with the network X but would like to deal directly with him for a better payout. This can be good for both sides (except the network ). For example, if he is paying $5 per lead to the network and you are receiving $2.50 you could decide that you will work directly with him and receive $3.50 per lead. In this case, you earn $1 and he saves $1.50.

      However, if you don't get to partner directly with the advertiser, just keep with the network that you are now (if the others do not accept your traffic) and ask for a payout increase. As I said before, chances are that your affiliate manager will do it because you are generating a good revenue with the offer.


      William
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      • Profile picture of the author CPA_Ian
        It's hard to believe that your AM is so unresponsive when you're putting money in his pocket. I certainly wouldn't be waiting around for a response from my AM -- I'd be going to the highest-paying, most responsive network.

        When you're making 4 grand in revenue/month, you can start calling the shots.

        49% conversion rate is very good. I'm looking at my stats right now and I see a 37.5%, and I'm sure for certain offers I've been in the 40's. Conversion rates are irrelevant -- the only thing that matters: Is the merchant happy with the traffic? Since they are, you have nothing to worry about. I've personally never heard of a merchant claiming fraud over a conversion rate, only over traffic quality.

        Finally, with such a great conversion rate, you might want to consider adding additional traffic sources (if that's an option). Since alternative methods might not be as targeted as your current method, it may naturally bring your conversion rate down, while still being profitable. That way, nobody would be on your back about your excellent conversion rate.
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        • Profile picture of the author Curtez Riggs
          @CPA_Ian My AM with my current network is great to work with... It's the new AM that I'm having problems with, and I'm getting a really bad vibe from this network as a result of it. Unfortunately for me its one of the only networks that pays well for this offer.

          @William, I'm truly happy with my network, so I'll attempt to barter a pay increase.
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          • Profile picture of the author Curtez Riggs
            I have been getting a lot of PM's concerning the method I'm using to generate leads for this offers. Because my niche is so small, I will not go into detail about it, but I will give you examples of my method. So here goes...

            By day I'm a SFC in the US Army, with over 10 years of experience as a Recruiter. Talking to people comes naturally to me, and I love offline marketing.

            I find a couple of offers I want to promote...

            Example:

            Credit Report/Scores pays $28 per pull. I put together a flyer advising Realtor, property owners, rental properties, etc. to stop paying for credit reports, and provide them with a link to have their applicants pull a free credit report.

            Weight loss products: Find local gyms, place Flyers, and drop boxes advertising a free trial of xxx product. I make an arrangement with someone at the desk or of importance, to funnel people to complete the lead form. I make my rounds and recover the leads. Draft an email promoting the offer, and send personalized messages to the lead.

            Mostly, I keep draft emails with my affiliate links saved on my cell phone. I'll visit the mall and talk to people, as I see a need I fill the need with my affiliate offer. Email them on the spot, and walk them through how to complete it.

            Good luck
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            • Profile picture of the author harro1
              Originally Posted by soldierscredit View Post

              I have been getting a lot of PM's concerning the method I'm using to generate leads for this offers. Because my niche is so small, I will not go into detail about it, but I will give you examples of my method. So here goes...

              By day I'm a SFC in the US Army, with over 10 years of experience as a Recruiter. Talking to people comes naturally to me, and I love offline marketing.

              I find a couple of offers I want to promote...

              Example:

              Credit Report/Scores pays $28 per pull. I put together a flyer advising Realtor, property owners, rental properties, etc. to stop paying for credit reports, and provide them with a link to have their applicants pull a free credit report.

              Weight loss products: Find local gyms, place Flyers, and drop boxes advertising a free trial of xxx product. I make an arrangement with someone at the desk or of importance, to funnel people to complete the lead form. I make my rounds and recover the leads. Draft an email promoting the offer, and send personalized messages to the lead.

              Mostly, I keep draft emails with my affiliate links saved on my cell phone. I'll visit the mall and talk to people, as I see a need I fill the need with my affiliate offer. Email them on the spot, and walk them through how to complete it.

              Good luck
              I was promoting credit report as well, conversion rates were going high for me, not as high as 49% but they were good, but don't you think there is lot's of scrubbing going on in that niche?
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              • Profile picture of the author Curtez Riggs
                This isn't the niche that I'm actually using, and I haven't witnessed a problem with scrubs on my offers. It's so effective locally as a result of the demand being so high. I also operate a credit repair company, and in my area there are at least 10 other small offices, that are always looking at a way to make their services more affordable to their clients. Has proven easy to integrate this offer into my existing business along with the upstarts that I find operating locally.
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  • Profile picture of the author martinkeens
    If an AM or a network in general won't take the time to talk to you, I say F them and move on. If the network you're with right now is fine with your methods, then I'd say just scale, scale, scale until the advertiser basically has not choice but to let you run the offer directly.
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  • Profile picture of the author Kenster
    I think you get the gist of what you should do based on the consistency of the comments.


    1. try other similar offers.
    2. ditch the network if they arent resonsive. You wont be doing yourself any favors by sticking with an unresponsive network.
    3. Try and contact the advertiser directly to get even higher payout


    But lastly, if its your traffic source that is golden, now is the time to dig in and put some serious time and effort into building multiple campaigns with your traffic source. Imagine seeing 10x your result!

    Good luck!
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    • Profile picture of the author andreblamads
      Not uncommon to see those type of conversions with incent offers. We have publishers getting CR's between 40-60% using our gateway.
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      • Profile picture of the author Curtez Riggs
        Originally Posted by andreblamads View Post

        Not uncommon to see those type of conversions with incent offers. We have publishers getting CR's between 40-60% using our gateway.
        Andre, I sent u a pm concerning your incentive network. Anyway you could give me a yell to discuss things.

        Thanks
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