The New 80/20 Rule - Laying the Seeds to CPA Success

28 replies
I was just about to sign off, but wanted to make this quick post, inspired by a PM I just read. :p

As most of you know, there is crazy potential to make money online. That's why you are a Warrior. The great thing is that not only are the opportunities online are so abundant, but that there are new opportunities being developed every single hour of every single day. New sites, new ideas, new software, new ways to combine software, new traffic methods, and millions and millions of new internet users as the internet continues to permeate every corner and every remote village across our globe. As one thing is getting saturated, another is in its infancy. That's what absolutely fascinates me, but I digress...


For many newbies, the single greatest mistake they make is jumping around from method to method and never getting anything substantial or meaningful done. They dabble here and there without delving into a method long enough to make it profitable. The advice to stay focused on one area is heard often but seldom followed.


Part of the problem is that not every method is best suited for every marketer, so if you happen to pick a strategy that clash with your personal traits and core strengths, then you may be wasting time and effort. So, there is this dichotomy where people need to jump around to find what they are good at yet not jump around because focus is critical to CPA success.


Well, I will give you the same advice I give people close to me that I have worked with to get and succeed in the CPA world. I call it the CPA 80/20 Rule, not to be confused with the Pareto Principle. It's more of a strategy that I recommend newer marketers and those who haven't seen success yet take, but the principle can also be applied to successful marketers as well.



The CPA 80/20 Principle



This is how it works. You literally use a clock or stopwatch each week to time yourself. For 80% of the time, your actions and efforts will be dedicated to a specific method. Perhaps you want to do facebook marketing, article marketing, or maybe PPC content campaigns. Whatever you decide to focus on, spend 80% of your time doing it with zeal and discipline.

So what about the other 20% of your time?


Well, I like to call this "laying seeds". Spend the other 20% of your time doing little experiments and just planting seeds here and there. Most of these seeds will be duds and not grow into anything, but if you lay enough seeds, eventually one will start sprouting and that's where the fun begins.




Possible Seeds you can plant in a 20 hour work week
  • 1 Fitness Related Blog at 1 article per week at 20 minutes per article
  • 1 Weight Loss Related Blog at 1 article per week at 20 minutes per article
  • 1 Wedding Related Blog at 1 article per week at 20 minutes per article
  • 1 Automotive Related Blog at 1 article per week at 20 minutes per article
  • 1 Blog about a Hobby of Yours at 1 article per week at 20 minutes per article
  • 1 video marketing test each week at 40 minutes for 5 videos
  • 1 facebook fan page per week at 20 minutes to set up + basic content
  • Facebook Fan Page promotion + research strategies for adding fans = 20 minutes per week
  • 1 Other Random test per week at 40 minutes
  • 1 Smaller Random test per week at 20 minutes
Total = 4 hours or 20% of a 20 hour work week




So the idea here is that you are still very focused, with 80% of your time being dedicated to a specific strategy, but then in your back pocket you are planting all kinds of seeds. If you do the above plan for a year, you end up with the following...


5 blogs with 52 blog posts per blog (of course put an opt in on each of these)
250 videos, 52 Facebook fan pages, 52 random medium tests and 52 random small tests.


After a year of doing this, I would be astonished if none of these seeds shows enough potential to turn into a six figure income stream. Of course once one of these seeds starts to sprout (shows potential) you will need to rework your schedule to spend more time and energy on turning that seed into a tree (six figure income stream).


The Idea: You are staying focused on one method, which in itself should result in success at some level. You are also spreading tons of seeds each week, waiting for one of them to sprout, and then you run with it.


Okay, hopefully some of you can use this strategy/advice to start or continue making money online. This post is much longer than I anticipated so I have to get back to work. Peace!

:p Kenster
#80 or 20 #cpa #laying #rule #seeds #success
  • Profile picture of the author martinkeens
    Another great post from the one and only Kenster that is more valuable than any WSO you bought today. Laying it out in a "rule" like this is much better than just saying "focus".
    {{ DiscussionBoard.errors[2450030].message }}
  • Profile picture of the author the_velvet
    Banned
    Well done, great post Kenster!

    Stay focused, plan your projects, and start profiting!

    You will see $$ come in!

    All the best of luck warriors!
    {{ DiscussionBoard.errors[2450218].message }}
  • Profile picture of the author williamrs
    Great post, Kenster!

    I like this idea because it allows us to explore new opportunities without losing the focus, which is essential to turn ideas into actions and, therefore, money.

    Now, imagine how many possibilities it could create when appliead to a 40 hour work week.


    William
    Signature
    Steal My Profit Strategy



    >> Download Now <<
    {{ DiscussionBoard.errors[2450690].message }}
  • Profile picture of the author TheAnnoyingOrange
    This was an extremely informative post and should remind us all to continue to take action!

    As for me - I am working on the 100/0 rule; once I see my CPA efforts compound and turn into some serious cash then I will begin Kenster's famous "CPA 80/20 rule"

    Best of Luck!
    Signature
    Reserved for TheAnnoyingOrange
    {{ DiscussionBoard.errors[2451038].message }}
  • Profile picture of the author jordanberg2311
    Thanks Kenster!!
    But as for a newbie like me just started CPA marketing, I was with 0/100 Rule. Which means I was testing tons of methods to see which work and which doesn't for me. Then when I found one, I slowly shift to 10/90...20/80 so on.

    I think it's ok to dabble here and there as you just started because you were clueless on what's work for you and what's your strength. I've tried a lot other methods (except article). Just watch out your pocket as a money is limited. I retain the same concept of I work a full time job fund my IM, slowly my IM grows then I give up my job..

    What need to stay concentrate is if you made up your mind to do CPA. Then CPA all the way. For get about CPS or Site Flipping ..etc
    Signature
    PM Me For Your PPC AdWords Help
    {{ DiscussionBoard.errors[2451542].message }}
  • Profile picture of the author badboy_Nick
    Good post Kenster

    I would also like to add that most affiliates do what everyone else does. This won't work. If you want to rake it in BIG, you gotta be different.

    My breakthrough/revelation was when I cut out the aff networks completely and contacted merchants directly, setting up my own deals. Now me and a bunch of super affiliate friends have access to offers not even the networks can get ... and we get much more payouts as well, which allows us to beat the competition in any market.

    That's how you win at this game

    Nick
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
    {{ DiscussionBoard.errors[2452208].message }}
  • Profile picture of the author Rukshan
    You are great. Now I got a good plan to start a blog network with nice offers.
    Signature

    {{ DiscussionBoard.errors[2452629].message }}
  • Profile picture of the author IdeasThatExcel
    Originally Posted by Kenster View Post

    Well, I like to call this "laying seeds". Spend the other 20% of your time doing little experiments and just planting seeds here and there. Most of these seeds will be duds and not grow into anything, but if you lay enough seeds, eventually one will start sprouting and that's where the fun begins.
    How funny.... Just yesterday on my drive home from work I was thinking that if I ever "make it" and become a self employed I would have one day set aside for "planting seeds" such as trying new methods/learning new software/etc.
    Signature
    Excel Help - Excel Expert Available To Assist You!
    {{ DiscussionBoard.errors[2453187].message }}
  • {{ DiscussionBoard.errors[2453522].message }}
  • Profile picture of the author KC-Coop
    Definitely an awesome rule to follow. I've seen so many affiliates rise and fall because they focused a little bit TOO much.

    Lots of the affiliates who were riding high on rebills are back to regular jobs now - because they didn't diversify and have a backup plan.

    Don't make the same mistake - diversify and stay focused all at once.
    {{ DiscussionBoard.errors[2453557].message }}
  • Profile picture of the author J Bold
    I think the point here is not just to diversify but to focus on one thing, especially if you're new at this. What I hear Kenster saying is do not spend 20% on this thing, 10% on another thing, etc. etc., but to really FOCUS and spend most of your time on one method, and then dabble a bit besides that to keep it fresh. I think most would have no problem trying out multiple methods and diversifying, at least in my opinion. The main issue I see here is to focus hard on one thing to get successful but just make sure it's not the absolute only thing.
    {{ DiscussionBoard.errors[2453792].message }}
    • Profile picture of the author Kenster
      Originally Posted by redicelander View Post

      I think the point here is not just to diversify but to focus on one thing, especially if you're new at this. What I hear Kenster saying is do not spend 20% on this thing, 10% on another thing, etc. etc., but to really FOCUS and spend most of your time on one method, and then dabble a bit besides that to keep it fresh. I think most would have no problem trying out multiple methods and diversifying, at least in my opinion. The main issue I see here is to focus hard on one thing to get successful but just make sure it's not the absolute only thing.


      Yes, the rule is there to tackle two very opposing yet two insanely important concepts...that of focus and that of diversification.

      Too much diversification will leave you spread too thin...too much focus will leave you at too much risk (all eggs in one basket). A good marketer and good businessman knows how to balance focus and diversification, and that was the goal of this rule.

      Roughly 80% of your effort and time on one traffic source will leave you in a great position to master that traffic source. Once any traffic soruce is mastered, substantial profits are inevitable.

      But that other 20% of your effort and time spent laying seeds will ensure that you are properly diverisfying your business. Over time, there are enough seeds out there - some will start sprouting on their own. Then you can refocus your time and efforts to maximize these opportunities along with your mastered traffic source, thereby diversifying and protecting your business from the dynamic nature of the internet.

      Let's make some more money together!
      {{ DiscussionBoard.errors[2459978].message }}
      • Profile picture of the author davidmeeonline
        Thanks Ken for the great Post.

        I have found it hard as a Newbie to get enough time to even get into one method as much as would like. For a while I was working all day, then doing this till 2 in the morning, but found that I my body couldn't take it.

        I am now going slower, but focusing more. I have some PPV working, so I am maintaining that, while branching out into articles.

        Hopefully I can stop my job within a few years. Thats the plan

        Thanks again

        Dave Mee
        {{ DiscussionBoard.errors[2460134].message }}
        • Profile picture of the author Kenster
          Originally Posted by davidmeeonline View Post

          Thanks Ken for the great Post.

          I have found it hard as a Newbie to get enough time to even get into one method as much as would like. For a while I was working all day, then doing this till 2 in the morning, but found that I my body couldn't take it.

          I am now going slower, but focusing more. I have some PPV working, so I am maintaining that, while branching out into articles.

          Hopefully I can stop my job within a few years. Thats the plan

          Thanks again

          Dave Mee

          For sure Dave. Its tough to juggle a full time job and then trying to start your internet marketing career on top of that and then all of the other obligations life has in store for most of us. Its how many people start though and as soon as their online income matches their regular job, they make the golden switch.

          The good thing is that its very safe to do it your way, having a stable full time income and then using IM as supplementary income. The bad thing is that it normally takes a bit longer to make the big bucks if you cant fully commit.

          Best of luck Dave...at least you are laying seeds down. These are seeds of opportunity. Wishing you much luck bud!
          {{ DiscussionBoard.errors[2462244].message }}
  • Profile picture of the author blillard
    great post folks keep them coming man.
    {{ DiscussionBoard.errors[2457867].message }}
  • Profile picture of the author cisdmsl1
    I like your concept of focus and diversification. This is what I started doing last year and it seems like it is finally paying off.
    Signature
    {{ DiscussionBoard.errors[5367423].message }}
  • Profile picture of the author profitprint
    Great. I will follow this strategy this year. Thank you Ken.
    Signature
    {{ DiscussionBoard.errors[5368105].message }}
  • Profile picture of the author jsmiz
    That was a great post Kenster!! Longer yes, but worth it!
    Signature

    If you do POF ads, you need solid campaign tracking and managing. Contact me for more info!

    {{ DiscussionBoard.errors[5368216].message }}
  • Profile picture of the author JohnMoney
    Nice post kenster, Guys you just have to think out of the box sometimes just do a little thinking. And next thing you know your banking alot of moneyyyyyy
    Signature
    Get Coached with some one with Experience and Success. P.M for 1 on 1 Coaching
    {{ DiscussionBoard.errors[5368429].message }}
  • Profile picture of the author ChrisBa
    A very interesting new take and new wy to integrate the 80/20. I really like the idea! Another idea and I'm just throwing it out there and not trying to take away anything from sir keister - monitor your time you put in and make sure you spend 80% of it actually doing work and only 20 doing other distracting things like reading forums, blogs, twitter, Facebook,etc.

    If you get this discipline down I guarentee you will become much more efficient and effective

    Again - not to take anything from the man kenster, just showing my formula that I used when I found I was getting too distracted
    {{ DiscussionBoard.errors[5368655].message }}
    • Profile picture of the author Kenster
      Originally Posted by ChrisBa View Post

      A very interesting new take and new wy to integrate the 80/20. I really like the idea! Another idea and I'm just throwing it out there and not trying to take away anything from sir keister - monitor your time you put in and make sure you spend 80% of it actually doing work and only 20 doing other distracting things like reading forums, blogs, twitter, Facebook,etc.

      If you get this discipline down I guarentee you will become much more efficient and effective

      Again - not to take anything from the man kenster, just showing my formula that I used when I found I was getting too distracted

      You are absolutely correct Chris...discipline is one of the most important skills to learn in this business. This isn't like other businesses that are easy to stay disciplined.

      In IM there is money to be made everywhere, there are shiny objects all over the place, and the next best thing is always being presented to us. This makes it incredibly hard to stay disciplined sometimes...it's like putting a kid in a candy shop and telling them they shouldn't eat candy.

      It's tough, but if you can stay disciplined, the potential is insane.

      My business has grown every year since I started and I credit much of this success to my ability to stay disciplined...so this is something to really adopt....not just think about.

      Great post Chris
      {{ DiscussionBoard.errors[5375937].message }}
      • Profile picture of the author Joseph Connor
        Kenster,
        I am reading through this thread and I realize how far I have actually come since the first day I sat in front of my computer and decided I wanted to turn this thing into an ATM. I have to admit I had no clue what I was getting myself into.. ;-)

        I do not yet have the dicipline I so desperately need to stay focused on the task at hand. I know this has had a tremendous impact on my ability to become an amazing earner online. The funny thing is, even if I were to make $300,000 this year there are so so so many people in the industry who wouldn't say "WOW! Good job you are unbelievable!" Instead they would say, "hey now you can start a decent budget and really start earning."

        That's just the idea I have about this business. No matter what your doing or how much your making, there will always be more room to earn more and more and more. That goes for the learning aspect of it also.

        It is my understanding you offer some classes and I believe you just sold out your most recent class but I would love to signup for your next one. It would do me some good to have some friggin direction for a change. Having a lesson taught by you will give me the opportunity to shut myself up when I start wondering off because I will trust I am doing exactly what I need to be doing as long as it was what you directed me to do. I need that.

        Please let me know what going on with that. I would really appreciate it.

        Thanks, talk soon..
        Signature
        I will GUARANTEE your acceptance into ANY, CPA network PERIOD! PM me Today or go to my site and email admin.. http://www.contentlocker.info/
        {{ DiscussionBoard.errors[5376687].message }}
  • Profile picture of the author Somali
    Very useful 20 hour work per week. If we all follow that rule then there is a possibility that all of us will have a greater income this year.
    {{ DiscussionBoard.errors[5368704].message }}
  • Profile picture of the author paypalwithebay
    Thanks for the great post
    {{ DiscussionBoard.errors[5373572].message }}
  • Profile picture of the author Duccorleone
    THank you very much Kenster, its very inspiring. You have always great ideas
    {{ DiscussionBoard.errors[5376804].message }}
  • Profile picture of the author avimaell
    interesting i will try to do that
    {{ DiscussionBoard.errors[5382004].message }}
  • Profile picture of the author Somali
    Yes avimaell we really need to do that. We should follow all the things been said, the things to consider.
    {{ DiscussionBoard.errors[5415990].message }}

Trending Topics