Advertising On Facebook

14 years ago

I'm not a Facebook expert, but I think that at least the CPM model should allow you to reduce your CPC. If your ads get a high CTR you can start paying for thousand impressions instead of paying per clicks.

I have been working a lot with PoF and they use CPM. Bids there have increased recently as well, but my ads with high CTR allow me to get clicks for just $0.20 - $0.30., sometimes even less! I think that it should be possible to use the same concept with FB.

William

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Colton

14 years ago

Yea, I like the PoF system and the CPM bids. I'll test that way out with Facebook, just seems like from my past experience on there and from a few people I know that the CTR are pretty bad and tons of impressions. Only one way to find out!

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RevenueHook Mike

14 years ago

Hi Colton,

Fb ads are all about your ctr. The higher your ctr is, the lower your cpc will be. It takes some time for your cpc to come down. Try and get a ctr of .2 or better.

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the_velvet

Banned 14 years ago

Personally, and opinions differ, I would stick to cpm, with your main focus on good ctr.

THEN - you need to get your traffic / camp / user etc etc, to go viral!

There are a lot of viral loop holes within facebook, you just need to utilize them.

Once you go viral - split your offers, so that you dont have the same offer converting.

This is the exact method I used to make a substantial amount with facebook and cpa.

Now the key is to viral - This alone needs a complete new thread!

Be creative and dont give up, all the best of luck!

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williamrs

14 years ago

Originally Posted by the_velvet

Personally, and opinions differ, I would stick to cpm, with your main focus on good ctr.

THEN - you need to get your traffic / camp / user etc etc, to go viral!

There are a lot of viral loop holes within facebook, you just need to utilize them.

Once you go viral - split your offers, so that you dont have the same offer converting.

This is the exact method I used to make a substantial amount with facebook and cpa.

Now the key is to viral - This alone needs a complete new thread!

Be creative and dont give up, all the best of luck!

Based on what I have read on this forum and also on a case study that I got about FB ads I think that CPM is a great way to get cheaper clicks, BUT starting with it right away can be a mistake.

With FB it's just like with PoF, it's necessary to test tons of ads to find out which ones perform well. So, I think that the best way to get started would be with CPC, because this model would prevent you from losing money with ads that get pretty bad CTRs.

PoF is always CPM, so it's not possible to start with CPC and then move to CPM once you have some good combinations. It's ok, because PoF is much easier than FB, but I do think that it would make testing campaigns and finding winners on PoF much easier and cheaper than it is now.

As I said on my previous post, I'm not a FB expert, so my opinion is based on what I have read on this forum and also on a few campaigns that I have launched on FB not too long ago. Anyway, it seems to make sense for me.

William

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Colton

14 years ago

Originally Posted by the_velvet

Personally, and opinions differ, I would stick to cpm, with your main focus on good ctr.

THEN - you need to get your traffic / camp / user etc etc, to go viral!

There are a lot of viral loop holes within facebook, you just need to utilize them.

Once you go viral - split your offers, so that you dont have the same offer converting.

This is the exact method I used to make a substantial amount with facebook and cpa.

Now the key is to viral - This alone needs a complete new thread!

Be creative and dont give up, all the best of luck!

How does your ad go viral?

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nzdealer

14 years ago

hey mate if you really want cheap traffic from facebook you need to go cpm and optimized ads. That will you wet around 7-10 clicks for every 1000-2000 impressions and would only cost you around $0.80.

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jeffrey73

14 years ago

Originally Posted by nzdealer

hey mate if you really want cheap traffic from facebook you need to go cpm and optimized ads. That will you wet around 7-10 clicks for every 1000-2000 impressions and would only cost you around $0.80.

.80 Cents CPC?!! That's horrible! I was getting .05 CTR and paying .23 cents and I thought that was bad!

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nzdealer 14 years ago

Originally Posted by jeffrey73

.80 Cents CPC?!! That's horrible! I was getting .05 CTR and paying .23 cents and I thought that was bad!

Nope that was CPM. So what i meant was, all up you would have spent $0.80 and get 7-10 clicks which is around 12 cents per click.
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jonat2005

14 years ago

Facebook charges lots of cash per click most especially of you are advertising to USA

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KC-Coop

14 years ago

I would try to get out of the US market and start promoting some international CPA offers.

It's gotten harder and harder to advertise profitably in the US - not saying it's not possible - it certainly is - but at least to get your feet wet I would go international.

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Taiwo571

14 years ago

Can someone advertise on facebook for free and still get expected traffic.

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nurvcon

14 years ago

Well you could always go the Fan Page route, Use Videos, Go viral! and get some traffic like that. If you start getting a lot of fans, more will follow. People feel the need to be a part of something big, especially if everyone else is joining the fan page.. Either way, its always good to have a fan page on FB for your offer.

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livo

14 years ago

Had a look at Facebook Charges for advertising,but i feel they are a little high.

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Marc Elrich

14 years ago

Facebook advertising isn't that great. A vast majority of their leads are really cold. It's really hard to convert their traffic.

I would avoid Facebook CPM because your ads will be shown to the same people hundreds, even thousands, of times. As a result, your CTR will sink like a rock.

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nzdealer

14 years ago

Originally Posted by Marc Elrich

Facebook advertising isn't that great. A vast majority of their leads are really cold. It's really hard to convert their traffic.

I would avoid Facebook CPM because your ads will be shown to the same people hundreds, even thousands, of times. As a result, your CTR will sink like a rock.

Mate facebook advertising requires some work but if done right, you can make soooooooooooo much money from them. Use the funnel method and you will use money come in.

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George Phillip 14 years ago

Originally Posted by livo

Had a look at Facebook Charges for advertising,but i feel they are a little high.

What do you consider high ? I have a guy that gets me 335,000 impressions and 1.6% CTR for $400, he has a fb fanpage with about 2.5 million friends and growing, he probably has about 3 fanpages each with over 1 million friends.
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badboy_Nick

14 years ago

Originally Posted by Colton

How in the world are you able to get cheap clicks? Is it even possible? I know before I was running a campaign and got a bunch of clicks for like .5 cents and then I tried the same thing a while later and didn't get any impressions at that price. It seems now that every click is going to cost you like .60 cents and up. I even tried some weird keywords just to see if I could get the clicks cheap but nope. So is it possible now a days on facebook?

Guys, listen.

Neither FB nor Google is giving away their clicks BELOW what they think they are worth. If you want clicks on competitive keywords then you need to pay for them. No amount of good CTR is going to gelp you there.

If Facebook thinks this is how much a click is worth, then thats how much you gotta pay for them! Period. Works the same in Google, if 10 people are bidding £3 a click you wont get any impressions if you bid £0.50. All that happens is your "quality score" (cough, cough) will all of a sudden drop.

Any questions just let me know

Nick

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meshantha 14 years ago

wow...great piece of advice...thanks bro...
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- aliva Banned 14 years ago
  
  Nice information and good discussion
  
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Finch

14 years ago

Originally Posted by badboy_Nick

Guys, listen.

Neither FB nor Google is giving away their clicks BELOW what they think they are worth. If you want clicks on competitive keywords then you need to pay for them. No amount of good CTR is going to gelp you there.

If Facebook thinks this is how much a click is worth, then thats how much you gotta pay for them! Period. Works the same in Google, if 10 people are bidding £3 a click you wont get any impressions if you bid £0.50. All that happens is your "quality score" (cough, cough) will all of a sudden drop.

Any questions just let me know

Nick

You're wrong, a good CTR will nearly always make advertising cheaper on Facebook.

If you're using CPC, Facebook makes more money with your high CTR (more clicks, more money) so they'll allow you to lower your bids gradually.

If you're using CPM, a higher CTR means you're paying less. Simple as that.

Either way, Facebook and Google are two entirely different beasts. If you approach advertising on social platforms the same as you would with a search platform, it's not going to end well. One is demographic orientated and the other is based on keywords.

To the OP - Yes, it's possible to drive cheap traffic on Facebook. But it's a lot harder than it used to be when millionaires were made every month.

Your best hope is to look at international markets. Why so many marketers choose to advertise in America when Canada costs a fraction of the price is completely beyond me.

I advertise in over 15 countries on Facebook and America is one of the least profitable of the bunch.

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cutequotes

14 years ago

havent been on facebook for long time, still i think adwords can give you more control on yout campain. anyway just set low limit on facebook - if you can.

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go

14 years ago

Originally Posted by Colton

How in the world are you able to get cheap clicks? Is it even possible? I know before I was running a campaign and got a bunch of clicks for like .5 cents and then I tried the same thing a while later and didn't get any impressions at that price. It seems now that every click is going to cost you like .60 cents and up. I even tried some weird keywords just to see if I could get the clicks cheap but nope. So is it possible now a days on facebook?

facebook will reward you if you have a high CTR on your ad. the better the ctr the lower your clicks will be.

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Unfair Contract

14 years ago

Thanks for the information

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go 14 years ago

Also, lately facebook has gotten a lot less strict on what they approve..... i would try you luck again with an ad that didn't get approved a few months ago.

cheers.
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kerron.a

14 years ago

This thread has alot of valuable tips.

Does facebook allow direct linking to a CPA offer, or would it be best to register like a cheap .info domain and use a redirect approach?

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Colton

14 years ago

Originally Posted by kerron.a

This thread has alot of valuable tips.

Does facebook allow direct linking to a CPA offer, or would it be best to register like a cheap .info domain and use a redirect approach?

Yes, they allow direct linking.

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minternet

14 years ago

people are making a lot of money with facebook, just depends what you're running. Sale based offers are much more difficult than lead based

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iSoftware

14 years ago

So if a person wanted to generated say 100 subscriber sign ups to a free offer a day, assuming a 35% optin rate:
1) how many ads would you need to create
2) if you went the CPM model, what's considered a good clickthrough rate?

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zaner67

14 years ago

I have not tried purchased ads on Facebook. There seems to be more money in the social aspect.

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George Phillip

14 years ago

Originally Posted by zaner67

I have not tried purchased ads on Facebook. There seems to be more money in the social aspect.

I use facebook for my app install campaigns, i spent $3 and made $6, next i intent to spend $300. I also have a viral page based around the "bed intruder song". I posted about that video going viral before the autotune remix came along, because I saw the potential and jumped on it.

Originally Posted by internetimm2012

yaa I agree with you, Posting advertisement in facebook in the goog way to promote your business. firstly it is cheaper than other.and advertisement in face book is promote in social sites is good.

Facebook has 400 million users, I am amazed why people spend tons on SEO and not facebook, facebook gives instant results via opengraph social.

Originally Posted by moneykws

So if a person wanted to generated say 100 subscriber sign ups to a free offer a day, assuming a 35% optin rate:
1) how many ads would you need to create
2) if you went the CPM model, what's considered a good clickthrough rate?

2.5 million friends, 325,00 page impressions, 1.6% Click through rate

I doubt even the so called big gurus have those kind of instant results.

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ChrisBa

14 years ago

Originally Posted by Colton

How in the world are you able to get cheap clicks? Is it even possible? I know before I was running a campaign and got a bunch of clicks for like .5 cents and then I tried the same thing a while later and didn't get any impressions at that price. It seems now that every click is going to cost you like .60 cents and up. I even tried some weird keywords just to see if I could get the clicks cheap but nope. So is it possible now a days on facebook?

Yes!
The key is having a good CTR
You get a good CTR by having good targeting and a good ad copy

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