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How Would You Track This?

by ZachWaldman
8 replies
I'm doing SEO for a company and I've created a network of feeder blogs.

I've loaded the blogs with banners that I'm rotating using Open X.

Does anybody know how I can track the number of sales made through these banners? Open X shows the impressions and clicks, but I want to see what sales I'm actually responsible for bringing in with my feeder blogs.

Also, I'm doing article and video marketing. How do I track any sales made from those methods?

So far, the only proof I have of my efforts working is an overall increase in online sales since I started and an increase of traffic that can be seen with Google analytics.

Thanks for any advice you may have. I just want to show the people I'm working for what their ROI is.

Regards,

Zach
#open x #track #tracking
  • Profile picture of the author cpaking2012
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  • Profile picture of the author Filter
    Hey Zach

    I do something similar with OpenX and I track which site and which banner gets clicks and sales using Prosper202.

    I set up the campaign in Prosper, then make each individual site an advertiser. For each different banner, I then just include a parameter in the keyword tag such as "728x90_V1", "160x600_V4" etc. So then using an advertiser and keyword breakdown I can see exactly where the clicks come from.

    To complete the process, just make a call back URL for a completed sale and you can track the entire sale right back to which banner and which site made the conversion. (You can also see which site it comes from using the referer URL in Prosper)

    Hope that's not too confusing

    Cheers
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    • Profile picture of the author VinceV
      Originally Posted by Filter View Post

      Hey Zach

      I do something similar with OpenX and I track which site and which banner gets clicks and sales using Prosper202.

      I set up the campaign in Prosper, then make each individual site an advertiser. For each different banner, I then just include a parameter in the keyword tag such as "728x90_V1", "160x600_V4" etc. So then using an advertiser and keyword breakdown I can see exactly where the clicks come from.

      To complete the process, just make a call back URL for a completed sale and you can track the entire sale right back to which banner and which site made the conversion. (You can also see which site it comes from using the referer URL in Prosper)

      Hope that's not too confusing

      Cheers

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  • Profile picture of the author ZachWaldman
    I have to admit that I'm confused as I've never used Prosper. I'm going to learn more about it and try to combine what I learn with your advice. Hopefully, I'll figure it out. Thank you very much.
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    Zach Waldman - Los Angeles Magician
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  • Profile picture of the author Filter
    No worries Zach, feel free to drop me a PM if you need any help mate.

    Cheers
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  • Profile picture of the author williamrs
    I think that P202 is by far the best way to track your conversions, but maybe simple subIDs would be enough to at least know how many conversions each banner has generated.


    William
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    • Profile picture of the author bigbrian
      Originally Posted by williamrs View Post

      I think that P202 is by far the best way to track your conversions, but maybe simple subIDs would be enough to at least know how many conversions each banner has generated.


      William
      ^^ Winner winner chicken dinner!

      Brian
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      • Profile picture of the author Stangracer
        Originally Posted by Filter View Post

        Hey Zach

        I do something similar with OpenX and I track which site and which banner gets clicks and sales using Prosper202.

        I set up the campaign in Prosper, then make each individual site an advertiser. For each different banner, I then just include a parameter in the keyword tag such as "728x90_V1", "160x600_V4" etc. So then using an advertiser and keyword breakdown I can see exactly where the clicks come from.

        To complete the process, just make a call back URL for a completed sale and you can track the entire sale right back to which banner and which site made the conversion. (You can also see which site it comes from using the referer URL in Prosper)

        Hope that's not too confusing

        Cheers

        Filter has it correct.

        You can also download the latest version 1.6: Prosper202 1.6 Beta Download and Release Documentation

        It's in beta, but works good.

        There are place holders for "C" variables when you add your links in step #3. You can also use those to designate each blog and each banner.

        So you only have to create a single campaign and then use the "C" variables to know what's working and what's not.

        Just an option.

        Here's a video on how to setup your own products with Prosper202... It's for the older versions 1.3.2 and prior, but it will help you out.


        Hope that helps.

        Thanks,

        Derek
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