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It paid to do my homework...

by Blade Runner 77
6 replies
I just found the same company using two different CPA's, seeking leads. What happened? One CPA is offering $1 per lead, the other $24! Yikes, not too hard to figure which one to go with.
I wonder how common this is, and if the first company is skimming off the other $23?
#homework #paid
  • Profile picture of the author LeivaMatias
    Hey there,

    that is common, make sure to see where they pay you on 1st pay submission or what.

    I have seen that before, but different networks have different setups.

    Also if there that big of a difference $23, I'd make sure you have quality backend conversion going through or they will yank you....

    Just my 2 cents.

    Good luck
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  • Profile picture of the author Blade Runner 77
    Hi Leiva, I must confessto being so new tothis that I'm not sure what your advice refers to...but, overall, does this sort of thing mean one CPA network is better to work with than the other?
    Incentreward/USA is offering $24 per lead for Beat that Quote/UK
    Zmirage/UK is offering 50P per lead for beat that Quote/UK

    I've been hoping to locate a network that pays in pounds or euros as the currency exchange to me is very high/advantageous, however I'm now researching to see if UK networks pay the same, better than or cheaper than USA overall. There's no point in joining a GBP network if the payout is smaller compared to the US.
    Juts my little trick to getting ahead and a real advantage to working from a 2nd rate economy but doing business with a first rate ones via the internet.
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  • Profile picture of the author brendan301
    that's why it pays to be on multiple networks. I've seen differences in payouts but nothing that big. i'm sure that's an easy decision.
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  • Profile picture of the author PPC-Coach
    That sounds like to different criteria for the offers. One sounds like a one field submit and the other might be a full credit card submission.

    Don't fall into the "highest payout is best" trap though. I've seen it happen countless times where the absolute best offer was the lower payout of the two. Sometimes the higher payout doesn't convert as well as the lower one.

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    • Profile picture of the author Midas3 Consulting
      Something doesn't add up there frankly, as others have mentioned I would investigate further.

      You will often see a difference of a buck or so here and there, exact same offer, some advertiser, different network, but I've never seen anything even vaugely close to that differential.
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  • Profile picture of the author Dhira
    The 24 might be a credit card submit....
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