PPV is H.O.T. > Here's Your Free Tutorial, Case Study And Software

Understanding PPV Marketing

PPV stands for “Pay Per View” and is also referred to as CPV “Cost Per View”. There are some important differences between PPC (Adwords like systems) and PPV.

With PPC traffic, people are on a search engine researching solution to their problems or browsing around different websites, they are exposed to your ads and they willingly click on the advertisement if it's of some interest to them.

Unlike PPC, people don't actually want to land on your site. They don't

They are visiting specific websites or searching keywords on search engines that you target and booomm .. A pop up with your website appears. As they don't actually want that pop up to show up, you'll get about couple of seconds to STOP them and make them read your (hopefully very compelling) message.

If you don't have a powerful headline, with clear stated benefits for the visitor and a strong call to action, your campaigns will not have the impact you hope for.

Up till now, it doesn't sound like PPV is the the winner. But here's the good news. You can get lots of traffic. So much traffic you actually should think about switching to a private server when you're making decent money using PPV. And did I mention it's extremely cheap?

You won't have to bid outrageous amounts costs per click like google will have you do. You won't have to pay $1-$2 per click. No. $1 will bring in hundreds of visitors.

I think PPV is perfect for any newbie or intermediate marketer to add couple of easy money making streams that don't cost an arm and a leg to set up.

Where does the PPV traffic come from?

Here's a big misconception about PPV traffic. Many people will stay away from it as they think this type of traffic is associated with spyware (which is illegal). That's not what this is about.

The correct term is adware. In exchange for installing free software – like screensavers, games, smilies – people agree to their term & conditions where it's specified they agree to receive occasional pop up advertisement.

The next question is … “Won't the PPV Traffic be coming only from kids that installed it to play games?”

Surprisingly no. You see when kids play around on the family PC, their mom and dad and even grandma will use the same computer and you can target them accordingly by their browsing habits.

What Are The Best PPV Sources?

I recommend the following companies:

Traffic Vance (Trafficvance :: Advanced Display & Text Link Traffic | Home) – Requires a minimum $1000 deposit and you must be referred by an existing client. It's tougher to get into, but it's reported to have the best traffic quality.

Media Traffic (Media Traffic - CPV PPV Contextual Advertising)

Adon Network (http://www.addonnetwork.com)

Leadimpact (http://www.leadimpact.com) - was formely known as Zango. There is a lot of traffic available for grabs on this network (probably more on the first 3 listed networks) but I suggest proceeding with caution when using them. Zango had a bad reputation of stealing the advertisers campaigns.

The study case will monitor closely working with Adon Network. I've used them in the past and had amazing ROIs. If you're just starting out, you may find the traffic levels a bit low, but we're going to make up for that by bidding on thousands and tens of thousands of URLs.


What CPA Networks Work Accept PPV Traffic?

Most CPA networks accept PPV traffic. They have a different terminology regarding PPV traffic though: downloadable software, contextual traffic, pop up traffic. You have to check offer's terms and ways of promotion to see if there are problems.

Here are couple of networks that accept PPV traffic:

NeverBlue
C2Media

In some cases, it is best to build an email list before promoting the CPA offer and in this case your traffic source won't be PPV but email traffic. You have to check if the offer allows email promotion.

Most do but some don't.

The Case Study

First off, I have selected a dating offer ("How To Talk To Hot Women").
Learn To Talk To Hot Women

Next step, I've build a landing page to match the offer. In my experience the best landing pages are the ones who mimic/match the offer.

It's VERY Important to showcase the benefits, scarcity and social proof of the offer.

I'm going to let you take a peak at my landing page just to understand better what I'm talking about:



Now we only have to "worry" about getting the traffic.

You need to make a list of searched keywords. You can start here:
https://adwords.google.com/select/Ke...rceLegacy=true

and input the offer page and some relevant keywords will pop up.

I usually build a list of top 10-20 most searched keywords related to the offer.

Next I input the keywords into my software. The software will search Google for each keyword and retrieve the top 1000 URLs.

So, for 20 keywords, the URL list will be about 15k-20k. That's quite a lot. But in order to get decent traffic out of Addonnetwork, you do need to bid on a lot of target URLs.

Download the software here (No Catches, No Optin):
http://cpabunker.com/cpawarrior/cpawarrior.rar

The end result of the software is a tab delimited .txt file. You will copy the contents of the file and paste into the bulk upload excel file. Don't worry. I'll show you where you can find everything below as I walk you through setting up the campaign.

{Set Up A new Campaign}

Click "Add A New Campaign"

Name your campaign. You will use the name of the campaign in the software.

Select Pop-Under at Campaign Type ad we want to work with adware traffic for now.



The settings on this page are pretty obvious, except for Geo Tag and Traffic Tag.



This is where you specify where are your visitors. Most offers only accept US traffic. My offer accepts US and CA traffic, so I created an USCA tag.



You need this settings to create a tag that corresponds to adware traffic.



Select where you want to send your visitors. My URL is blurred as I don't really want to give out my landing page completely.



Next is keyword selection. Select the bulk upload form.



This is where you're going to upload the excel file with your target URLs.



Now to set up your tracking, you need to copy this little code ...



and paste it in your Network Tracking system.

I usually pause keywords that spend the same amount as the commission I'm supposed to make. The commission for this offer is $4. In this example, I pause any URL spending more than $4 that doesn't produce any conversion.

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The End - Is It?
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All you have to do is follow the above steps, launch as many campaigns as your budget allows. Some will be successful, some won't. You have to ALWAYS BE LAUNCHING.

Leave your questions in this thread please .. if you have any.

Hope you loved this little tutorial,
Gabriel