Does Facebook not allow direct linking?

22 replies
First of all, hello everyone.

I have been lurking around the forums for quite some time but haven't posted yet.

Onto my question, I created about 8 ads last week on Facebook. They were promoting CPA offers through direct linking. Every one of them was denied. All of the ads seemed to be in compliance with their guidelines. I checked to make sure there were no exit popups on the offers' landing pages etc. etc.

Has anyone else had trouble with getting ads accepted on Facebook that direct link? Or do most of you use landing pages that link to the offers?


Thanks,
Craig
#direct #facebook #linking
  • Profile picture of the author Firstrate
    No they accept direct linking for sure it just depends on the offer and how tough they are feeling that day. Even totally normal ads seem to be getting disapproved at the moment for no real reason.
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  • Profile picture of the author Alexis Wilke
    Maybe that's because they suspect the Traffic Avalanche scheme on such links...

    They also say: you cannot ask any information from our users except to make a sale.

    I don't see why they say that since one of the basics of such advertising is to create your list! Also I did not yet try to post my capture page... but I have the feeling it's likely going to be refused.
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    • Profile picture of the author williamrs
      Originally Posted by Alexis Wilke View Post

      Maybe that's because they suspect the Traffic Avalanche scheme on such links...

      They also say: you cannot ask any information from our users except to make a sale.

      I don't see why they say that since one of the basics of such advertising is to create your list! Also I did not yet try to post my capture page... but I have the feeling it's likely going to be refused.
      Yes, you are right. However, they do allow opt-in landers (actually, I use only this type of lander!). To be honest, I don't know why their guidelines have that stupid statement.
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  • Profile picture of the author Filter
    As has already been said, direct linking on FB is AOK, it's the approval goon squad that has you by the short and curlies.

    Do a search here for "FB approval", there was a good thread a couple of weeks ago with some suggestions in there. But about the best suggestions, submit your ad and cross your fingers
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  • Profile picture of the author rohnsmith
    I think facebook allows direct linking and banner ads which can lead you to direct site. I just registered on cupid.com through facebook ...
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  • Profile picture of the author Eric Oblon
    no i didnot experience this, facebook allows direct linking.
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  • Profile picture of the author DanGlobalizer
    Direct linking is definitely allowed on Facebook. Do you have your own account rep at FB? If so, contact them and ask if there are any specific details they could give you to see why your ads were rejected so that you can edit them and resubmit for approval.
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  • Profile picture of the author ChrisBa
    Originally Posted by Craig B View Post

    First of all, hello everyone.

    I have been lurking around the forums for quite some time but haven't posted yet.

    Onto my question, I created about 8 ads last week on Facebook. They were promoting CPA offers through direct linking. Every one of them was denied. All of the ads seemed to be in compliance with their guidelines. I checked to make sure there were no exit popups on the offers' landing pages etc. etc.

    Has anyone else had trouble with getting ads accepted on Facebook that direct link? Or do most of you use landing pages that link to the offers?


    Thanks,
    Craig
    They do accept direct linking, perhaps the reviewers are being redirected to another offer based on geography?
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    • Profile picture of the author Craig B
      Thanks everyone for the advice. I'm going to try a few more ads with direct links, but I'm also going to try some of my own landing pages this time. Hopefully, at least some of the ads will get accepted.
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  • Profile picture of the author Hyphen
    I can't understand why they wouldn't accept direct linking. Is the assumption that they just don't like the appearance of raw links, or is it that they want landers in front of everything?

    If it's the former, I don't see why they can't come up with their own masking method.
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    • Profile picture of the author Craig B
      Well, I tried a couple more ads with direct linking following the advice on here and they were still declined.

      However, the ads that I submitted with my own landing pages were approved. They were the same as the other ads except for them linking to my landing pages instead of direct linking.

      So I've came to the conclusion that either Facebook is starting to crack down on direct linking or maybe this is just my experience with them :confused:

      Anyways, I'm only going to submit ads to Facebook with my own landing pages from now on.
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      • Profile picture of the author jeffrey73
        Originally Posted by Craig B View Post

        Well, I tried a couple more ads with direct linking following the advice on here and they were still declined.

        However, the ads that I submitted with my own landing pages were approved. They were the same as the other ads except for them linking to my landing pages instead of direct linking.

        So I've came to the conclusion that either Facebook is starting to crack down on direct linking or maybe this is just my experience with them :confused:

        Anyways, I'm only going to submit ads to Facebook with my own landing pages from now on.
        For direct-linking you have to please the reviewer or submit 100 times more until it gets accepted. Eventually it will.

        Remember, for some offers a lander can hurt your conversions. Not all, but many. If you are making a lander make sure it's short and sweet. Not too busy.. It's not Google you are dealing with.
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  • Profile picture of the author Filter
    Did you make sure your direct link wasn't geo re-directing?
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  • Profile picture of the author pr678com
    Banned
    few social websites allow direct links now.
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  • Profile picture of the author Filter
    It's always best just to send them straight to the offer domain (no affiliate links) while you're being approved, then re-direct after. That way it doesn't matter what country they are reviewing it from or what time you submit. Just pause your ad during the approval process. Obviously you'll need a script setup to do the redirect, there was a thread here a couple of days ago which covers it. Give me a yell if you still have probs
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    • Profile picture of the author KC-Coop
      Originally Posted by Filter View Post

      It's always best just to send them straight to the offer domain (no affiliate links) while you're being approved, then re-direct after. That way it doesn't matter what country they are reviewing it from or what time you submit. Just pause your ad during the approval process. Obviously you'll need a script setup to do the redirect, there was a thread here a couple of days ago which covers it. Give me a yell if you still have probs
      Yep - I agree with this for sure. If you're tracking (and you should be) you can easily setup your links to go direct to site first and avoid any geotargeting issues.

      Direct linking is definitely allowed - it works well for a lot of short form offers on Facebook. There's a lot of reasons your ad could be denied - and only a third of them actually make sense.

      You have to be persistant to make money on Facebook - but the money is definitely there.
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  • Profile picture of the author Kwin
    Originally Posted by jeffrey73 View Post

    Their ad reviewers are jerks ( putting it lightly ).

    There is nothing against direct-linking. It's actually one of the best places to do it. They are just being extra-anal now. Who knows why? But it's starting to become really annoying.

    I couldn't agree more, and yes it seems they are onto the Traffic Avalanche thing as well

    Facebook is still a great way to make money but the inconsistency in getting ads approved and even keeping ads (I've had a lot lately that they come back and deny 3-6 weeks later) is really getting out of hand.

    For instance Face Theme (Neverblue exclusive) was doing really well for me on Facebook. They decided recently to not allow it to be run, which is funny because they took down about 20 or so of my ads for it but left 15 or so still running...

    I've also noticed that the CPC is getting really high on a lot of things.

    Also I have noticed getting anything approved on Mondays is a pain in the neck. However Getting things approved on Friday afternoon is like taking candy from a baby. I've seen some ads that should NEVER have been approved go right though on Fridays. Now this could be just a coincidence but for me it's been working.

    I feel getting ads approved on Facebook all depends on if the reviewer got laid the night before and nothing more even if you closely follow their guidelines.

    Just my 2ยข
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