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Anyone get paranoid when a campaign takes off?

by Freeman77
12 replies
So far, I've had two scenarios where I sent high-quality traffic to advertisers and generated significant revenue, and the advertisers later decided that they didn't like my traffic and didn't want to pay. Because of this, I had to negotiate with my CPA network, losing some of the revenue that I earned.

My traffic is always high-quality, and I know that the only reason this has happened is because of the volume that I did in those scenarios.

Now-a-days, after I generate 100 leads or so, I ask my AM to check with the advertiser on quality. Since they confirm the leads are good, I figure the advertiser is less likely to try to weasel out before payday.

However, I still get a little worried if a campaign is really taking off. I can spend $1,000+ in a single day (most days aren't like this, but I have had days like that). If the advertiser tries to steal the leads without paying, I can really be up a creek.

Anyone else have this concern? I'm curious to know of other people's struggles with advertisers deciding not to pay.
#campaign #paranoid #takes
  • Profile picture of the author williamrs
    Oh, of course many of us have this concern. I do.

    What happened to you has never happened to me, but I always start doing low volume and increase it gradually to make sure that the advertiser likes the leads.

    Now, I'm starting to focus on offers with higher payouts, and then I feel that I need to be even more careful with this aspect. I won't be able to start doing really low volume, because I need to spend a lot to make a conversion, so I'm aware of the risks involed.


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    • Profile picture of the author Freeman77
      Originally Posted by williamrs View Post

      Now, I'm starting to focus on offers with higher payouts, and then I feel that I need to be even more careful with this aspect. I won't be able to start doing really low volume, because I need to spend a lot to make a conversion, so I'm aware of the risks involed.
      Yeah, it's true that you can have the same issue with higher payout offers.

      This whole issue has caused me to do a little more pay-per-sale traffic. The advertisers can't complain if you generate them a sale (unless it's a recurring billing product, and they get too many early cancellations or complaints).
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  • Profile picture of the author Jm4Marketing
    I think we all feel like that, at times!

    I have been in the same position, and was actually asked to send more leads. So I increased the traffic and sent more leads! Next thing I know the advertiser did not pay and I was out the money and time.

    I have learned to start small and work it up. I like to see a advertiser pay a few times with no problems before I will actually start to do any volume with them.
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    • Profile picture of the author Freeman77
      Originally Posted by Jm4Marketing View Post

      I have learned to start small and work it up. I like to see a advertiser pay a few times with no problems before I will actually start to do any volume with them.
      I hear ya, and you're right. Once I hit on a successful campaign, I start to feel that I have to exploit it for all it's worth before it fades. But I just have to take it slow if I'm dealing with a new advertiser.
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  • Profile picture of the author brittlesnc
    Freeman,

    When you say 100 leads, do you mean 100 leads a day or 100 leads after a short period of time in general?

    I'm obviously not at your level YET but after reading this thread it makes me wonder...when I start generating a high volume of leads, quality leads, am I going to get paid???

    I can understand the advertiser not wanting to pay if the leads are fraudelent or leads of bad quality, but not paying for quality leads is highway robbery
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    • Profile picture of the author Freeman77
      Originally Posted by brittlesnc View Post

      When you say 100 leads, do you mean 100 leads a day or 100 leads after a short period of time in general?

      I'm obviously not at your level YET but after reading this thread it makes me wonder...when I start generating a high volume of leads, quality leads, am I going to get paid???

      I can understand the advertiser not wanting to pay if the leads are fraudelent or leads of bad quality, but not paying for quality leads is highway robbery
      Sometimes that 100 leads is in a day, and other times it's after a short period.

      Usually getting paid is a non-issue, so you don't need to worry. I think I just got unlucky on too occasions. My AM confirmed on both occasions that those particular advertisers were difficult to deal with.

      Of course, it's easier to get singled out if you're doing higher volume. Eventually, I'd like to become an advertiser myself, and not the guy making them money.
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      • Profile picture of the author brittlesnc
        Originally Posted by Freeman77 View Post

        Sometimes that 100 leads is in a day, and other times it's after a short period.

        Usually getting paid is a non-issue, so you don't need to worry. I think I just got unlucky on too occasions. My AM confirmed on both occasions that those particular advertisers were difficult to deal with.

        Of course, it's easier to get singled out if you're doing higher volume. Eventually, I'd like to become an advertiser myself, and not the guy making them money.
        Always better to be the advertiser than the publisher/affiliate I'd like to be one too someday
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  • Profile picture of the author EmpyreRJ
    Originally Posted by Freeman77 View Post

    So far, I've had two scenarios where I sent high-quality traffic to advertisers and generated significant revenue, and the advertisers later decided that they didn't like my traffic and didn't want to pay. Because of this, I had to negotiate with my CPA network, losing some of the revenue that I earned.

    My traffic is always high-quality, and I know that the only reason this has happened is because of the volume that I did in those scenarios.

    Now-a-days, after I generate 100 leads or so, I ask my AM to check with the advertiser on quality. Since they confirm the leads are good, I figure the advertiser is less likely to try to weasel out before payday.

    However, I still get a little worried if a campaign is really taking off. I can spend $1,000+ in a single day (most days aren't like this, but I have had days like that). If the advertiser tries to steal the leads without paying, I can really be up a creek.

    Anyone else have this concern? I'm curious to know of other people's struggles with advertisers deciding not to pay.
    Most of the reputed affiliate network and advertiser will not do as we also cross check for leads
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    • Profile picture of the author Freeman77
      Originally Posted by EmpyreRJ View Post

      Most of the reputed affiliate network and advertiser will not do as we also cross check for leads
      Both incidents happened with a network that I consider to be reputable, but they are smaller (i.e., not Neverblue, Maxbounty or one of those big guys). I don't want to say which network it was for fear of tarnishing their reputation.

      To be honest, it did cause me to gravitate a little towards Neverblue, because I feel like they're more no-nonsense. So I'm really curious to know if something like this has happened to anyone with a bigger network. This isn't a case of fraud or incentivizing a non-incentive offer. It's just the advertiser saying, "We don't really like your leads."
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  • Profile picture of the author Kenster
    Originally Posted by Freeman77 View Post

    So far, I've had two scenarios where I sent high-quality traffic to advertisers and generated significant revenue, and the advertisers later decided that they didn't like my traffic and didn't want to pay. Because of this, I had to negotiate with my CPA network, losing some of the revenue that I earned.

    My traffic is always high-quality, and I know that the only reason this has happened is because of the volume that I did in those scenarios.

    Now-a-days, after I generate 100 leads or so, I ask my AM to check with the advertiser on quality. Since they confirm the leads are good, I figure the advertiser is less likely to try to weasel out before payday.

    However, I still get a little worried if a campaign is really taking off. I can spend $1,000+ in a single day (most days aren't like this, but I have had days like that). If the advertiser tries to steal the leads without paying, I can really be up a creek.

    Anyone else have this concern? I'm curious to know of other people's struggles with advertisers deciding not to pay.



    It's a huge concern. You learn to live with the paranoia a bit...its really not much different than what almost every other business faces. The only thing you can do is try to mitigate the risk by memorializing (in writing if you could) that you are checking the lead quality along the way. Once you build a good relationship and become a little more consistent, the network will likely take on some of that risk by paying you before they even get paid.

    So the only thing you can do is mitigate risk as much as possible. This means checking lead quality frequently, perhaps sendign traffic to multiple offers at multiple networks if you dont ahve a good relatinoship with any one advertiser yet, and things like that.

    But yes, there is a lot of cash going out and in with CPA. This is good for things like CC rewards but also very very scary at times.
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  • Profile picture of the author ChrisBa
    Originally Posted by Freeman77 View Post

    So far, I've had two scenarios where I sent high-quality traffic to advertisers and generated significant revenue, and the advertisers later decided that they didn't like my traffic and didn't want to pay. Because of this, I had to negotiate with my CPA network, losing some of the revenue that I earned.

    My traffic is always high-quality, and I know that the only reason this has happened is because of the volume that I did in those scenarios.

    Now-a-days, after I generate 100 leads or so, I ask my AM to check with the advertiser on quality. Since they confirm the leads are good, I figure the advertiser is less likely to try to weasel out before payday.

    However, I still get a little worried if a campaign is really taking off. I can spend $1,000+ in a single day (most days aren't like this, but I have had days like that). If the advertiser tries to steal the leads without paying, I can really be up a creek.

    Anyone else have this concern? I'm curious to know of other people's struggles with advertisers deciding not to pay.
    Personally I wouldn't call this being paranoid but being prepared and having a good business sense and knowing the market
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