The Future of CPA Marketing

22 replies
You don't have to be pursuing CPA marketing long to know that things change often. Regulations, traffic sources, software, the industry is in CONSTANT motion. It is dynamic and that has always been the case and will always be the case.

In my personal opinion, the CPA industry is only going to continue to change at a faster pace. This means we as CPA marketers need to remain resilient and stay on our toes, adapting to the inevitable changes. This constant state of motion also means there is more opportunity. People are going to hit big campaigns for the first time in their lives tonight and tomorrow night and the night after and similarly people are going to lose big campaigns tonight, tomorrow night, and the night after. But the point is that there will always be that opportunity to hit big which is why I think many people are fascinated with CPA.

I personally think everybody should first build a base income comprised of multiple income streams of free traffic (SEO, niche sites, etc) AND THEN worry about the big "jackpot" campaigns, but I digress...


In any event, I am optimistic about the future of CPA but I have my own feelings on different drastic changes that will be made and have my own feelings on where I think the industry is headed. For example, I think there will be tremendous opportunity in the mobile space for CPA, but my outlook on the big PPC platforms is a bit less pretty. I think CPA offer "marketer merchants" will get squeezed a bit (not entirely) and there will be more "corporate merchants" which should only help the reputation of the CPA industry. And I could go on. Of course these are all my own opinions and I could be entirely wrong!


But my questions to you are....



Where do YOU think the industry is headed?

What changes do you think will change the course of the industry?

Are you optimistic about the industry?



Thinking about these types of questions and answers will help you prepare your business. We all want to make a lot of money here but we want that money to last and keep coming. Only building, protecting, and anticipating changes (resiliency) will ensure your business is sustainable.


I am interested in hearing what people OF ALL EXPERIENCE LEVELS feel about the CPA industry!

Hopefully this will be a very thoughtful and helpful discussion!
#cpa #future #marketing
  • Profile picture of the author flashing2008
    thanks kenster for the forecast of cpa future,I am also optimistic to my cpa career and the recent running mode
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  • Profile picture of the author BloggerDeen
    First of all I would say it will not end but it will change because our friends from FTC will not let it remain what it is. I know FTC is doing great job but in the process they hurt good and loyal affiliates too.

    One thing I can say for sure CPA industry will be reserved for Big Players only. We have already seen the trailer of this trend. Although so called Gurus will still keep on saying "no its easy you just do adwords , pick one email submit and you will become millionaire next day".

    Even advertising is changing a lot. Now it is almost impossible to have combination of Adwords and CPA so marketers have to look for other cheaper and effective ways.

    Its not just CPA industry the whole internet marketing is governed by this law:

    Either get Adapt to situations and find new and better way to advertise or get wiped and start flaming forums abusing every IM Guru you ever met.
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    • Profile picture of the author sith005
      Originally Posted by BloggerDeen View Post

      One thing I can say for sure CPA industry will be reserved for Big Players only.
      I'm curious, why do you feel this way? I still see CPA as a great way for beginnerst to get started as there a ton of ways to generate traffic and often converting offers that don't require a person to fork over cash or a CC number is in many cases simpler than selling a product.

      I do agree that a lot of people think it's easier than it truly is, but that's the case with anything. I do agree that that traffic and methods used will largely need to be adapted, but I'm optimistic about the CPA industry in general, in terms of the product that is being marketed, etc.
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  • Profile picture of the author badboy_Nick
    Originally Posted by Kenster View Post


    Where do YOU think the industry is headed?

    What changes do you think will change the course of the industry?

    Are you optimistic about the industry?
    Hey

    Lead generation/CPA won't go away anytime soon. The things that are constantly fluctuating and changing are DEMAND, SUPPLY and PRICES.

    Look at what happened to the loan market ... went down the ****hole, criteria stiffened up and prices sank to very low levels. Does this mean demand for loans will go away? No, it's just been put on hold. Same with every other product.

    I'm optimistic, as when one product folds another one creeps up, there will never be a shortage of a good product, there will just never be that MANY good products to promote at any given time.

    Any questions just let me know
    Nick
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  • Profile picture of the author mjMONEY
    Great post, never expect anything less from you Kenster!
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  • Profile picture of the author williamrs
    This industry is always growing, day after day.

    I think that the next steps are the third world and mobiles.

    A few years ago everybody was promoting products only to the US, just some crazy ones were getting their foot wet with UK. Nowadays, there are people who promote only international offers (I do it on Facebook). However, only a very small number of people are trying something in the third world. I think that it will change (started changing in 2008) and the Latin America and some Asian countries will also become very profitable markets.

    Mobiles are another big thing. I read on a magazine that in less than 5 years 50% of people connected to the internet will be using a mobile device. It not only changes things for Google, Apple and other big companies that have to fight to dominate this new, growing market, but also for us, affiliates, that need to learn how to promote offers for people who with a whole different mindset (people no longer sit in front of the computer to surf the web, now they are using the internet while driving their cars or lunching in a restaurant).

    So there is still too many opportunities to come, many people will go bankrupt and even more will get rich.


    William
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    • Profile picture of the author DavidLasry
      Originally Posted by williamrs View Post

      This industry is always growing, day after day.

      I think that the next steps are the third world and mobiles.

      A few years ago everybody was promoting products only to the US, just some crazy ones were getting their foot wet with UK. Nowadays, there are people who promote only international offers (I do it on Facebook). However, only a very small number of people are trying something in the third world. I think that it will change (started changing in 2008) and the Latin America and some Asian countries will also become very profitable markets.

      Mobiles are another big thing. I read on a magazine that in less than 5 years 50% of people connected to the internet will be using a mobile device. It not only changes things for Google, Apple and other big companies that have to fight to dominate this new, growing market, but also for us, affiliates, that need to learn how to promote offers for people who with a whole different mindset (people no longer sit in front of the computer to surf the web, now they are using the internet while driving their cars or lunching in a restaurant).

      So there is still too many opportunities to come, many people will go bankrupt and even more will get rich.


      William
      You surely caught my attention with this post. Can you please explain why do think third world countries will become profitable markets?
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      • Profile picture of the author Drazz
        Originally Posted by DavidLasry View Post

        You surely caught my attention with this post. Can you please explain why do think third world countries will become profitable markets?
        Less competition, cheaper clicks?
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  • Profile picture of the author Gauher
    Great post Kenster. I don't expect much to change as it hasn't changed drastically in the last decade I have been involved in it. It is just a lot more competitive with many more networks, but time will weed out the smaller networks and regulations will weed out the scam offers.

    Cheers!
    Gauher
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  • Profile picture of the author CPApromoter
    I feel that some of the biggest changes may come in the form of a reduction of offers for free gifts with participation (email and zip submits) as legislature in the USA will be looking at these more closely.
    For those currently converting and working towards converting more complex offers, I don't think the changes to the arena will be too noticeable over the next year or two. CPA is still rapidly growing as THE way to do affiliate marketing.
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  • Profile picture of the author dreamyboy
    great post..
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  • Profile picture of the author Greedy
    I personally think everybody should first build a base income comprised of multiple income streams of free traffic (SEO, niche sites, etc) AND THEN worry about the big "jackpot" campaigns, but I digress...
    I agree free traffic is massively over looked.

    Great post!
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    • Profile picture of the author Drazz
      Originally Posted by Greedy View Post

      I agree free traffic is massively over looked.

      Great post!
      Well, I think free traffic is so slow to build something. Also it cost much more time to get it up and runnign with decent traffic instead of just buying traffic. Writing content cost a lot of time (or money)

      Anyway I have only one website with free traffic it's making about $150 this month. At the moment I outsource all my content hope to let it grow to at least $500 a month.

      I have about 3500 visitors a month.
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  • Profile picture of the author Benjamin T
    Whew. Dug this one up from the graveyard... Last post was almost 4 years ago.

    Nonetheless, both Ken's and William's post above are invaluable to anyone in the CPA world. Got me a little introspective infact. A bit of nostalgia as well I suppose.

    I think the theme I've gathered is that the industry is forever changing, but I suppose that could be said about Internet marketing in general

    Cheers.
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  • Profile picture of the author BlvdJeremy
    Great thread! An oldie but goodie!
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    Jeremy H
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    Blvd-Media Group

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  • Profile picture of the author badboy_Nick
    Lead generation is here to stay! Considering how many comparison websites now exist and how much money they spend on advertising, it shows the consumer wants to be able to get an impartial service by comparing i.e. car insurance or loan providers ... so he can get the best/cheapest deal.

    For us, this means we can still tap into that market, gather these leads ourselves and sell it on to independent brokers for a lot of cash ... all per lead and on a CPA basis. Personally and for my fellow CPA affiliates, I think things will only get better

    Any questions just fire away!
    Nick
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  • Profile picture of the author Greedy
    Well, I think free traffic is so slow to build something. Also it cost much more time to get it up and runnign with decent traffic instead of just buying traffic. Writing content cost a lot of time (or money)
    All depends on your approach IMO.
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    • Profile picture of the author Drazz
      Originally Posted by Greedy View Post

      All depends on your approach IMO.
      So what's your approach to rank a website fast (less than month) on keywords with a lot of searches (with buyers mindset) that would last for months/years to come.

      It's just not possible. You can use blackhat obv but that shouldn't be your gameplan and won't last for a long time.
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      • Profile picture of the author Greedy
        Originally Posted by Drazz View Post

        So what's your approach to rank a website fast (less than month) on keywords with a lot of searches (with buyers mindset) that would last for months/years to come.

        It's just not possible. You can use blackhat obv but that shouldn't be your gameplan and won't last for a long time.
        I never said I was focusing on ranking a website, I just said I was using free traffic. Not blackhat stuff.

        Even if I was and it takes over a month, it could be well worth it, if it lasts "months/years to come" compared to most paid traffic sources.

        I haven't seen too many build paid traffic campaigns under a month that lasts months/years to come. It takes few months trail and error and learning the ropes.

        I think paid traffic is great though, just was saying free traffic is massively over looked.
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        • Profile picture of the author Drazz
          Well, what other free traffic sources do you use?

          At the moment I have one site which is earning me $150 this month passive from free traffic, but it toke a lot of work. Most likely it will rank for a long time so that's a good thing.

          Hope to increase since I outsource content now and it's building bigger every week and it pays for it self.

          I think it's important to have different streams of income, as many say. So it's might be good to have some sites ranking, but I don't really like it that much because it take a lot of time and google can change overnight and ruin it all.
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  • Profile picture of the author jasondinner
    While some things may change, as they always do, some things will also stay the same, as they always do.
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  • Profile picture of the author fxmaui92
    Great topic of discussion, Kenster. I'm eager to hear the responses from everyone!
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