In my personal opinion, the CPA industry is only going to continue to change at a faster pace. This means we as CPA marketers need to remain resilient and stay on our toes, adapting to the inevitable changes. This constant state of motion also means there is more opportunity. People are going to hit big campaigns for the first time in their lives tonight and tomorrow night and the night after and similarly people are going to lose big campaigns tonight, tomorrow night, and the night after. But the point is that there will always be that opportunity to hit big which is why I think many people are fascinated with CPA.
I personally think everybody should first build a base income comprised of multiple income streams of free traffic (SEO, niche sites, etc) AND THEN worry about the big "jackpot" campaigns, but I digress...
In any event, I am optimistic about the future of CPA but I have my own feelings on different drastic changes that will be made and have my own feelings on where I think the industry is headed. For example, I think there will be tremendous opportunity in the mobile space for CPA, but my outlook on the big PPC platforms is a bit less pretty. I think CPA offer "marketer merchants" will get squeezed a bit (not entirely) and there will be more "corporate merchants" which should only help the reputation of the CPA industry. And I could go on. Of course these are all my own opinions and I could be entirely wrong!
But my questions to you are....
Where do YOU think the industry is headed?
What changes do you think will change the course of the industry?
Are you optimistic about the industry?
Thinking about these types of questions and answers will help you prepare your business. We all want to make a lot of money here but we want that money to last and keep coming. Only building, protecting, and anticipating changes (resiliency) will ensure your business is sustainable.
I am interested in hearing what people OF ALL EXPERIENCE LEVELS feel about the CPA industry!
Hopefully this will be a very thoughtful and helpful discussion!