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My first real try - Pre start

by jeffdonk
1 replies
I've recently made a deal with a finance/mortgage broker company in norway that will generate about 100$/sale. A sale is defined as someone becoming a customer. The reason I've landed this deal is because I run a mortgage calculator site with decent traffic (all from adsense). Now, what I'm doing is creating an entirely new site. This site will have a little info and forms the visitors must fill in. Now, I've goy a couple of questions here as to traffic (other than my own site) and forms.

1. I'm also thinking about doing facebook PPC, the reason is that the cost is low vs. Adwords. I checked and it seems like I'm going to have to pay about .8$/click on facebook. Which means that I need 1/125 who clicks to become a customer to go break even.

2. Forms.. I need the visitors to fill in some 15-20 different things from name to income etc. Should I have a two page form where they just fill in name + email on page 1? That way I have a way to get a hold of all not filling out the entire form. Or is 1 form better?

Got more questions coming, also open for any suggestions
#pre #real #start
  • Profile picture of the author williamrs
    A direct deal in this vertical is always a great opportunity to make a lot fo money!

    1. FB is obviously cheaper in comparison with AdWords, because you will be working demographics, not keywords. However, it can be tough to target the right people there. So if you get a good payout and conversion rate I think that you shouldn't ignore Google.

    2. It's something that we usually can't control. However, it's possible to negotiate in a direct deal. I suggest you to create 2-page submit and then contact the merchant to negotiate 2 different payouts, one for people who fill out the first page and another for complete leads (2 pages). So if you can get people's name, email and phone in the first page you will already have something that's worth some nice $$$. After all, the merchant has good chances of gaining a customer after calling the prospect.

    I know that some guys are makign a lot of money promoting finance offers with social traffic, but, as I said, it can be tough to target the right demographics on FB, so consider Google (both search and content) as well. With good volume and conversion rate you can make a lot of money with your offer!


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