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CPA + Telemarketing

by yoyo
14 replies
can this be done, if you use a telemarketing service to sell your CPA offers it can be lucrative, especially the surveys to enter competitions as it will only take two minutes to fill out over the phone, but the main problem will be the CPA networks will they allow this and only you to fill forms from the same account and ip address.
#cpa #telemarketing
  • Profile picture of the author ChrisBa
    yes! I know a few people using a similar setup, but you NEED to make sure the network and offer are ok with this
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  • Profile picture of the author yoyo
    can you give me some more information on it.

    if you hire a call center to take the surveys for you how would you monitor it and get the agents to fill in the forms and surveys.
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  • Profile picture of the author yukon
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    • Profile picture of the author paulie888
      Originally Posted by yukon View Post

      I don't see how this would work.

      Couldn't someone grab a telephone book & starting filling out CPA forms?
      Well, you'd definitely need the network's approval first, because what you'd be essentially doing with telemarketing is getting their responses over the phone and then filling out the forms for them on your computer!

      Unless your CPA network is explicitly okay with that, I'd not even go there. This'd be almost the same thing as buying business opportunity leads by the thousands (typically containing name, address, phone number, etc.) and then filling out out business opportunity CPA forms on your computer with the information you acquired.

      Paul
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      • Profile picture of the author bigbrian
        Most offers will not allow you to fill out the forms yourself unless they allow "host and post" for the traffic distribution method. There are "some" offers that will allow you to do it that don't list host and post as an option but you will need to speak with the network and the network will have to clear it with the advertiser.

        The problem and reason why most offers won't allow you to enter the information is because of the potential risk for fraud. Period.

        You can always try and get them on the phone and have them fill out the offer but then again that would be stretching it to think you are going to call someone and get them to log on to their computer and fill out an offer.

        You definitely will have to talk to the network and get it cleared by the advertiser though for sure!


        Brian
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  • Profile picture of the author Kenster
    If you do this effectively it can work.


    I always thought about trying it just haven't had the time.

    -Negotiate with the advertiser on a fair commission -- probably less than street if the quality isn't as good, but that's okay if you are covering your margin.

    -Try and get a mid-range payout offer with no cost on the consumer end

    -Work in a creative twist to perhaps turn it into an incent campaign


    Overseas call centers can be relatively cheap and you would only need to convert a few offers per day to cover the cost of the call center pay. Even if each individual worker is gettign 8 leads a day, 4 cover their pay and 4 is your profit, it can be good. If offer payout is $8, then you are essentially making $32 per employee per day. If it works and can be scaled, get 20-50 people doing this for you. If it works really well, hire somebody full time to manage the campaign and get 100 people working for you.


    It can work. It can fail as well, but welcome to any new business venture!
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    • Profile picture of the author LeadBolt
      this is actually a bad idea unless the network agrees to it..

      you must understand for example these 2 min surveys are co-reg surveys. advertisers/networks pay out because they know 1/20 people will complete more than page 1. typically the revenue earning offers are filled out on page 2.

      if you were to call 500 people, just fill in page 1, and close from 500 different ips, the network/advertiser makes exactly $0.00 . if they are a good network they will detect this immediately and not pay you.

      you should only do this for offers intended for telemarketing which are either a hard sell or a soft sell and almost always require a valid credit card number which wont convert anywhere near as well as what is described in the first post.

      just adding my 2 cents =)
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      • Profile picture of the author Kenster
        Originally Posted by LeadBolt View Post

        this is actually a bad idea unless the network agrees to it..

        you must understand for example these 2 min surveys are co-reg surveys. advertisers/networks pay out because they know 1/20 people will complete more than page 1. typically the revenue earning offers are filled out on page 2.

        if you were to call 500 people, just fill in page 1, and close from 500 different ips, the network/advertiser makes exactly $0.00 . if they are a good network they will detect this immediately and not pay you.

        you should only do this for offers intended for telemarketing which are either a hard sell or a soft sell and almost always require a valid credit card number which wont convert anywhere near as well as what is described in the first post.

        just adding my 2 cents =)


        Yes, I dont think they would work particularly well for survey offers, but I can see space in other kinds of offers. For example, not that Netflix would permit this, but just for illustrative purposes, their trial offer may work well with a telemarketing strategy.

        I don't know this for sure, but I would imagine it would convert pretty similar to normal as they tend to have high retention (being that its a good service) so they are more interested in getting new Netflix users in the door. Who knows, could work :confused:
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  • Profile picture of the author fm1234
    Presumably it works -- Some daytime TV shows (court shows in particular) have phone-in polls that advertise "special offers" (pure genius, since the callers are getting charged for the call and being advertised to) and at least one fast food place has a phone-in customer satisfaction survey that promotes CPA offers once the survey is completed.

    You'd need a pretty high commission rate for it to be worth it on CPA cold calls -- low-commission events would kill such an endeavour due to the high failure rate inherent to telemarketing.


    Frank
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    • Profile picture of the author Kenster
      Originally Posted by fm1234 View Post

      Presumably it works -- Some daytime TV shows (court shows in particular) have phone-in polls that advertise "special offers" (pure genius, since the callers are getting charged for the call and being advertised to) and at least one fast food place has a phone-in customer satisfaction survey that promotes CPA offers once the survey is completed.

      You'd need a pretty high commission rate for it to be worth it on CPA cold calls -- low-commission events would kill such an endeavour due to the high failure rate inherent to telemarketing.


      Frank

      Agreed, not sure a very low payout would be economical, but I am amazed at the low costs of telemarketing in this globalized world!

      Like I said, I've never tried it, but would love to give it a shot one day!
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  • Profile picture of the author COPEAC Steve
    We work with a very large call center company. From our experiences there are certain things needed when setting this up in order for it work for all parties:

    1) Network seeks approval from advertiser(s) of the offers being used.
    2) Most likely they will request a "script" that is being communicated to the consumers.
    3) All phone calls must be recorded. This is a big one, the advertiser needs to be able to hear the sales pitch to ensure nothing is being altered and the consumer is being mis-lead. It also acts a precaution in case a consumer claims they didn't know what they were opting into. They can send them the recorded call.
    4) Always implement a small CAP initially to check quality.
    5) Tracking. We work with call centers for sale offer, free trials or straight sales. The call center would have direct access to the CRM, enters the consumers information. The sale tracks in the CRM, network would check the CRM daily and then upload the qualified sales into the network so it's tracked.

    It can be an extensive process especially if all parties are new to this method of promotion but from my experiences the work is worth it in the long run.
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    • Profile picture of the author andyyoo9
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      • Profile picture of the author COPEAC Steve
        Originally Posted by andyyoo9 View Post

        Steve,I left 3 voicemails yesterday on the same.Do callback or email me

        Great speaking with you, looking forward to working with you
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  • Profile picture of the author sicnarf
    I hate telemarketers and have no problem hanging up on them.
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