Email marketing looks really attractive to me. I am exploring some offline CPA marketing, too, but am interested in email.
I much prefer the concept of finding and renting or buying an email list than creating landing pages and building my own list. I'm sure that there are good reasons to do the latter, but I'm most interested, at the time, in the former, and it's with that, that I would appreciate some advice.
1. Can anyone suggest a reputable list provider? I've found a number of them when searching for "opt-in email lists", or "double opt-in email lists", but I wouldn't mind any particular recommendations. One I've looked at is Nextmark, which I read about in a guide for offline (postcard) marketing, and I saw today that they also have email lists.
I should mention that I don't have a big budget.
2. I don't want to get in trouble for violating CAN-SPAM or any such act. Is it good enough if the list broker/provider can certify that they're CAN-SPAM compliant, and if I put the email together according to the CPA network's (MaxBounty, in this case) offer/network-specific rules (ie, "From" field, "Subject" field, using the provided HTML if I'm not creating my own newsletter, and checking the purchased/rented list against the offer's suppression list of those who don't want to receive emails about it)?
3. Okay, so if I've found my list, what's the best way to email it? I've found a few companies that do bulk emailings at what look like reasonable rates and can use suppression lists, HTML, etc., but again, I'm looking for suggestions if anyone has them.
4. Any thoughts on particular offers, or sorts of offers that convert well with this sort of marketing?
If I'd be using MaxBounty's required HTML templates for the emails, I'm assuming that the email's links/banners would lead directly to the merchant site, so no landing page of mine would be present.
Sorry if some of this has been mentioned around here. I did search but couldn't find a lot of answers all together. Your thoughts are really appreciated!