Landing Pages - Do you lean more toward reviews or promotional ad?

11 replies
When creating your landing pages for your CPA offers... do you focus more on a review style or straight promotional advertisement?
#landing #lean #pages #promotional #reviews
  • Profile picture of the author williamrs
    It's not possible to give you a good answer. It depends a lot on the offer and traffic source. You can't promote ringtones with PPV the same way you promote bizopp offers with PPC.


    William
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    • Profile picture of the author thebarksmeow
      Originally Posted by williamrs View Post

      It's not possible to give you a good answer. It depends a lot on the offer and traffic source. You can't promote ringtones with PPV the same way you promote bizopp offers with PPC.


      William
      Understood. So let's just say for example that it was a bizopp offer. Would you give a review of the offer or basically say what the bizopp is?
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      • Profile picture of the author williamrs
        Originally Posted by thebarksmeow View Post

        Understood. So let's just say for example that it was a bizopp offer. Would you give a review of the offer or basically say what the bizopp is?
        It depends on the traffic source... But I usually use news landers to promote free trials and CPS offers in this vertical with PPC. Sometimes I also use squeeze pages to capture leads and promote the offer with an autoresponder series.


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      • Profile picture of the author KC-Coop
        Originally Posted by thebarksmeow View Post

        Understood. So let's just say for example that it was a bizopp offer. Would you give a review of the offer or basically say what the bizopp is?
        Depends on the traffic sources as well and what they will allow.

        I've found most of my success building opt in landers and running traffic to that, collecting emails and selling them via email.

        That route has worked well for me on PPV in the bizop niche.

        However if I was running dating on Facebook for example - I'd run direct linked or with a quick and easy jump page.
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        • Profile picture of the author azmanar
          Originally Posted by KC-Coop View Post

          Depends on the traffic sources as well and what they will allow.

          I've found most of my success building opt in landers and running traffic to that, collecting emails and selling them via email.

          That route has worked well for me on PPV in the bizop niche.

          However if I was running dating on Facebook for example - I'd run direct linked or with a quick and easy jump page.
          KC,

          I just applied to your network. Saw very interesting sections i.e. Video & Audio Training.

          Thanks
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  • Profile picture of the author JasonWestwick
    Personally I lean towards review style pages, it allows you to promote multiple offers on one page and if an offer gets discontinued then it's easy enough to switch out for another one.
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  • Profile picture of the author ChrisBa
    Personally.. normally I like review sites, sometimes you can capitalize on more than 1 offer
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  • Profile picture of the author Rocked Steady
    review sites are great, but have been getting scrubbed more and more often in recent month's...promotional sites are good for niche's like dating. for health, review sites seem to work better.
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  • Profile picture of the author amo992
    Incentivized opt-in especially for bizop.

    Best with the right type of framing.

    Never 'give away' anything in bizop, make them feel like you're doing them a favor.
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  • Profile picture of the author KristofferIM
    I like reviews for the credibility.
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