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There is a question that people ask me every single day: what's the easiest niche to get started with? People ask me this question by PM and email, during the sessions, here on the forum, etc... Choosing a good niche that's profitable and "easy" at the same time seems to be a major problem for most beginners.

So I decided to make a post about the niche that I consider the easiest one for people getting started. Other people may have a different opinion, so I want to make it clear that this is just my point of view.


Dating

IMO, dating is the easiest start. Yes, this is a competitive niche with many advertisers and tons of affiliates. However, it converts so well that I do believe that there is enough space for everybody.

Dating performs well with almost every country and every platform. I thought that Brazil (where I live) would be one of the only exceptions, because here people are very social (you can make a new friend in 10 minutes ), but it seems that Be2 Brazil is rocking, and I was wrong.

So if you want to get started with paid traffic in the next year, use the tips below and go with dating.


Dating On Facebook & Plenty of Fish

These platforms are not exactly the same thing, but they are similar, so I'll cover them together.

FB and PoF are the best platforms for dating for 2 reasons:

1. You can promote anything there (except adult dating)

2. You can turn a positive ROI relatively fast

These platforms are demographic based, so you can target practically any type of people (e.g. young men, mature women, gay men, etc...) and promote dating offers for many different audiences.

The secret to get profitable on FB is to get a high CTR with your ads. Start testing ads with CPC, and when one reaches 0.1%+ CTR switch it to CPM. Choose a market, use very specific interests to target your audience and test many offers. Don't create landing pages, just direct link and see what offers convert well. The ads are everything on FB, so if you find good ads you can use them to promote more than one offer.

On PoF you also need to focus on CTR. The bad news is that it doesn't work with CPC, so you will need to pay per impressions even before you find winning ads. On the other hand, PoF has a bulk uploader (FB also does, but only for really big publishers), so you can upload many ads and find some good ones quickly. Also, when using this platform take advantage of the great targeting options. You can target people by gender, country, marital status, drinking habits, type of relationship that the person is looking for, etc... So don't be too vague, advertise something very specific, like sites for women looking for rich man, mature women looking to get married, young guys looking for fun without commitment, etc... Be very specific, give them what they are looking for on PoF, don't promote "general" dating sites.


Google Content Network & Media Buys

With Google CN and media buys you need to target placements, specific sites.

The first tool that I use is Google AdPlanner. You can use this tool to find sites that accept advertising based on the demographics of their visitors. What I use to do is pick my bets performers on PoF and FB and look for placements where I can promote them.

However, be careful here! Some offers that perform well on FB and PoF can be a complete disaster with GCN and MB. For example, it's easy to target women above 45 who are single on FB, but when targeting a site you won't be able to target users with a specific marital status. You can choose sites that are visited by mature women, but most of them will probably be married and won't be interested in dating sites.

For this reason, I prefer to target audiences that tend to have a higher percentage of singles.

With Google, I target specific sites, pay per clicks and when I find a specific placement that's very profitable for me I try to set a direct deal with the site owner. Sometimes it's possible to cut down on Google and reduce expenses. However, when you stop working with good and deal directly with the site owner you stop paying per clicks and start paying a certain amount upfront (for example, $1K to let the ad running for 1 month). In this case, you don't want targeted clicks, but simply as many clicks as possible, so you need to use very eye-catching banners.

You can also use sites like BuySellAds, AdBrite and BolgAds. Test some ads with them, and when you find good placements try to set direct deals to get better margins.

Here are some tips to help you get better results when working with CPM:

* Never go with placements below the fold

* Avoid very small spaces (e.g. 125--125)

* Don't buy a spot that's close to other spots (many banners together use to be ignored by the visitors)

* Avoid ad spaces that are too far from the content. People always look for the content, and if your banner is not close they will completely overlook it

When creating banners do the following:

* Use animation when it's possible. Sometimes it's more expensive to use SWF or other formats that allow animation, but it's worth it 90% of the times

* Make your banner contrasts with the layout of the site

* Never use a lot of text

* Use a call-to-action

* Rotate banners and compare their performance


These are just some tips based on what I do. You can also use PPV (target URLs of other dating sites and compare them with the one that you're promoting...), smaller PPC platforms and many other ideas.

The fact is that dating converts every where, so it's certainly a good vertical to start with. Most people get frustrated because they spend hundreds of dollars testing campaigns and don't get a single conversion. Well, maybe you won't get profitable right from the first day promoting dating sites, but you will probably see some conversions.

If you have any questions feel free to post them here or PM me.


William
#easiest #vertical
  • Profile picture of the author Freshy
    Thank you williamrs! as usual great info
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    • Profile picture of the author wonderd
      im going to try and run a dating ad on Fb, but should I go by there sugested bid per click? I think it was 1.26 or should I go lower? Do you have any type of rule as in never place a big higher than ____?
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      • Profile picture of the author azmanar
        Will,

        Great advice you gave.

        Thanks again.
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      • Profile picture of the author ajensen
        Nice write up William!

        Originally Posted by wonderd View Post

        im going to try and run a dating ad on Fb, but should I go by there sugested bid per click? I think it was 1.26 or should I go lower? Do you have any type of rule as in never place a big higher than ____?
        Just throwing out another method I've been using lately. It may be slightly less cost effective but I still like it . Just bid your cpc right in the middle of the suggested bid range (something like $1.26 in your case).

        Using this approach you get a pretty even distribution of impressions regardless of CTR which is nice. As usual you only pay for the best performing ads since you bid CPC, also nice. Now the key is to watch your suggested bid. If your ad has a high CTR you will see the suggested bid drop with time. Just keep lowering your bid to match the suggested bid value and of course kill any under performing ads while you're at it.

        Anyway this might not be the best approach for everyone but it's something to consider. If you're on a real tight budget I would imagine underbidding might be the way to go.

        Best!
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        • Profile picture of the author williamrs
          Originally Posted by ajensen View Post

          Nice write up William!



          Just throwing out another method I've been using lately. It may be slightly less cost effective but I still like it . Just bid your cpc right in the middle of the suggested bid range (something like $1.26 in your case).

          Using this approach you get a pretty even distribution of impressions regardless of CTR which is nice. As usual you only pay for the best performing ads since you bid CPC, also nice. Now the key is to watch your suggested bid. If your ad has a high CTR you will see the suggested bid drop with time. Just keep lowering your bid to match the suggested bid value and of course kill any under performing ads while you're at it.

          Anyway this might not be the best approach for everyone but it's something to consider. If you're on a real tight budget I would imagine underbidding might be the way to go.

          Best!
          Good advice. I don't use this bid strategy, but it's definetely not bad.

          Also, after finding ads with a good CTR it's possible to switch to CPM to get even more impressions and pay less per click. Usually, an ad with a CTR above 0.08% spends less money with CPM than with CPC.


          William
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          • Profile picture of the author ajensen
            Good point. Yes definitely go CPM if your CTR is high enough.

            I know there has been some debate recently about changes in the FB algorithm and its effect on CPM vs CPC. Well from my experience CPM still works better than CPC, at least as of this week.
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  • Profile picture of the author costi
    Will, I also want to ask if it's ok to direct link on google content network?
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    • Profile picture of the author williamrs
      Originally Posted by wonderd View Post

      im going to try and run a dating ad on Fb, but should I go by there sugested bid per click? I think it was 1.26 or should I go lower? Do you have any type of rule as in never place a big higher than ____?
      I don't have a hard rule, but I usually start bidding less than what they suggest. Something between 50% - 70% their suggested bid (low end). If I don't get enough impressions I rise the bid.

      Originally Posted by costi View Post

      Will, I also want to ask if it's ok to direct link on google content network?
      With some dating sites you can direct link, but in some cases you may need to use a landing page.

      If you use a landing page don't forget to "link" it with a real site. You can just set up a WP blog and create 10+ content pages (also include a privacy policy and a contact page). Then, if your site is www.example.com upload your landing page to www.example.com/dating_site.


      William
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  • Profile picture of the author costi
    So the landing page should be one of the 10+ content pages or should look like a squeeze page?
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    • Profile picture of the author williamrs
      Originally Posted by costi View Post

      So the landing page should be one of the 10+ content pages or should look like a squeeze page?
      The landing page isn't one of the content pages, the content pages are just unique articles, they are there just to turn your site into a real site.

      The landing pages that I use are usually very similar to the offer's page and their purpose is "connect the dots". For example, if I'm advertising on a site about dancing I would create a landing page to say something like "Find a dancing partner".

      You can use squeeze pages to capture leads as well, but in this case you would need to promote multiple offers with an autoresponder series. It's a bit more complicated, but will allow you to build a list that can make you more money in the long-term.


      William
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  • Profile picture of the author ckweb
    You can kill it in Pay per call too with dating.
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