I wanted to cover some important aspects of affiliate marketing. You will find out sometimes affiliate offers are not what they seem to be. You can not be naive in the affiliate game. The reason being for is because it's hard telling who you can trust; what offers are profitable; and what your told is not always true. I am going to go over this with you.
Rule 1 (Don't Be Naive With Your Affiliate Manager): You should always be very careful when you are selecting an offer. Before I say this, no disrespect to the affiliate managers out there. You have to understand, do not be naive with your affiliate manager. They will tell you anything to get you to promote an offer (some of them, not all of them).
For example, some affiliate managers will tell you that they have affiliates promoting through certain advertising networks. They will tell you to check certain areas out and you'll see the other affiliates. Sometimes they could be telling the truth. Then you just have some affiliates managers that will tell you anything. Thus, your time is being wasting and your losing money if you believe this.
When you check into or find these areas, you will see their is affiliate landing pages (with affiliate URL's). However, you have to be careful sometimes these are not affiliates. Some affiliate companies will manage affiliate programs in house. They will use their own tracking platform.
In this case, they are generally working on a huge margin. The margin allows them to promote in highly competitive areas. As for the affiliates they would never become profitable in these segments because of their payout. The affiliate companies will work deals out with their clients. However, keeping the affiliate paid so much, so it doesn't screw their economics up from a profit stand point. You have to remember this is just business, business being done wisely.
Rule 2 (Do Not Get Socially Influenced): Do not always promote what offers you hear are hot. If you do, you need to think outside the box. Just because an offer has a high volume trend in your control panel. Does not mean your going to make money off it. Some people that are promoting it might have some killer resources established. Resources that allow them to advertise for very cheap such as through co-reg e-mails. They could be collecting these e-mails through a built funnel they already have (that is already profitable).
The idea is to think outside the box. You have to find new traffic sources that no one else knows about. From my experience, this is how I have made some mega bucks. I tapped into areas that a lot of people were saying was not profitable. You have to be careful, do not get socially influenced by what everyone is saying.
Rule 3 (Negotiate Payouts to Your Advantage): Negotiating payments is as important as well. Some affiliates out there might be doing very well due to their payout. There are some companies that offer extremely high pay outs to only a certain amount of affiliates. This allows them to advertise in competitive areas. At the same time, these affiliates are able to produce huge amounts of profits and volume.
For you to get these type of payouts. You have to prove your worthy, knowledgeable, and experienced. You have to negotiate, negotiate to win (as Trump always says).
Rule 4 (How to Find a Profitable Offer): Do not waste too much time on one particular affiliate offer. If you have a great deal of experience in marketing online. You should be able to make a rational decision somewhat fast.
You should only have to spend a few hundred dollars. If you spend $200 dollars and you know through experience your campaign is properly structured. Then chances are throw it out, it's not profitable.
An affiliate offer that is profitable will make profit or break even. Then your optimization comes into play. If your affiliate offer makes slight profit, start optimizing it. Affiliate offers should be selected by what they make from the beginning.
Conclusion: You have to be wise in the affiliate game. You have to remember no one out there is going to do a better job then you can. You should always go with your own instincts and judgments. Or at least take advice from someone you can trust.
The main key to being successful is perseverance. You fail to become successful. I am no where near perfect. I have made some of the biggest mistakes online. However, I learned through persistent and not giving up. That's why I wanted to share this with you.
I'd be glad to answer any questions. In addition, see my signature to get information on my book.