How YOU can make some serious $$$$...Offline Cost Per Lead is Awesome

23 replies
Well I just got back from a two week vacation and I told myself I would make it a goal to start at least one beneficial thread here every month of 2011, so figured why not get this one out of the way!

CPA is awesome and awesomely (yes, I just made up that adverb) lucrative...that's why most people on this sub-forum are here. But, the underlying value of CPA offers stems from the value of a lead. All businesses rely on leads and when you think about it, most marketing campaigns of any business are lead generation campaigns. Some larger companies have branding campaigns such as billboards at a sports arena, but most advertisements have a web site address, a phone number, or an email address in an effort to get as many leads as possible.

It follows that a lead (of any kind) therefore has an inherent value. If a company is routinely spending $10,000 on a marketing campaign and they get 1,000 leads per campaign, then each lead is worth a minimum of $10 to that company (assuming it's not a branding campaign). In fact, there are other non-explicit costs involved so the minimum lead value is even higher than that and of course the "real" lead value is much higher as they wouldn't be running the campaign to break even.

Well, one thing I have been doing for a while now is using my marketing skills and traffic generation skills to generate web-based leads for offline organizations. Think about this, say you develop a lead generation web site (like a squeeze page but with more content). With the skills most of us have developed, we can rank these sites pretty well for localized keywords. We can gather leads on this site and sell the leads to local commercial landscaping services. Depending on your area, these leads can go for over $100 a pop.

You can do this for all kinds of businesses, contractors, freelancers, etc. There are literally thousands of options. The best part is that its localized so you don't need to be an SEO god to rank high.


-high end painting companies
-equipment rental companies
-specialized counseling business owners
-high end real estate leads
-a million other local products and services...


Maybe the above site brings in 40 visitors and 15 leads per month...that is still $1500 per month. Set up 10, 20, 50, 100 of these sites and it adds up...power of numbers.

Depending on the business you are doing, you can sell the leads for anywhere from $1 to many hundreds! Think about large specialized equipment companies or even the travel industry...you can sell leads for a lot.

The point here is to take our underlying knowledge and understanding of the online CPA world and bring that to the offline world where competition is less and the opportunities are just as good.

Is this new? No. But in my opinion, the offline world and offline lead generation is one of the most untapped areas with the most potential. Sometimes it's easy for us to underestimate how much we know since we normally try and rank and compete in the super competitive IM and CPA space. Ranking sites for offline leads are substantially more easy!

Just food for thought


Please feel free to reach out to me with any ideas or questions and hopefully I can help.



-Kenster
#$$$$offline #awesome #cost #lead #make #serious
  • Profile picture of the author J Bold
    Kenster, I know very well about this method.

    The trouble can be ranking them, even though they are easy to rank compared to some other keywords. They can still be a bit difficult. What's your favorite way of backlinking for these types of sites if you are just trying to use Google rankings as your main way of getting traffic?
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  • Profile picture of the author damongreene
    Excellent thread. I have a list of keywords and a local keyword tool I picked up to find lucrative local phrases. The key is to go after markets with a high customer value. Not only can you sell leads but you can quite possibly lease your lead sites out.

    This is all heresay as I have been too busy to focus on this but in 2011 I hope to report back. As far a ranking these sites or any sites.. it is all in the method. Simply creating a link wheel and manufacturing authority sites to pass link love to your lead gen site works phenominally.

    There are plenty of ways to get it ranked. Not to mention mobile marketing and PPC marketing. If a lead can sell for 25 bucks.. Ill pay 10 bux for that lead.. and for local keywords that is MAJORLY high...
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  • Profile picture of the author Kenster
    Yes Damon, I left out driving paid traffic, but that is certainly a good way to go for higher paying leads, and normally the click costs are moderate if localized.

    As for what I do SEO wise, I have only done this a handful of times but I have had no trouble at all ranking. I have an SEO tool I use which works wonders (sorry, don't ask me) and as long as your on-page is set up good, I normally rank no problem. I have to occassionaly do backlinking and content addition just to keep the activity up, but this is extremely extremely minor. Again, part of my 2011 plan involves rolling some more offline lead gen funnels out, but for now I am going super targeted so the competition is extremely minimal.

    I am essentially setting up a few mini-campaigns that each target very specific, low volume, localized keywords, so its super easy to rank.

    Hint, you can set up more than one mini-site lead gen site and rank both. You can even play dirty (I don't but know people who do) who actively push their client down in ranking and force them to buy leads since you are getting a majority of the traffic now....not a good long term strategy in my opinion but to each his own
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    • Profile picture of the author Matthew NY
      Solid post Kenster. Can you give us the name of your SEO tool?
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      • Profile picture of the author Colton
        Originally Posted by xwgpx55 View Post

        Solid post Kenster. Can you give us the name of your SEO tool?
        x2 I would like to know as well!
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  • Profile picture of the author MikeMorgan
    Nice post Ken !

    I do agree that offline lead generation is one of the most lucrative ways of revenue generation of the web .

    For those who want to enter lead generation business for offline business owners, here is list of businesses you can work with .
    Architect
    Maid Services
    Tutors
    Air Conditioning and Heating Company
    apartments
    ...
    Landscaping Contractors
    lawn care
    Lawyer
    Limousine
    liquor stores
    Martial Arts
    Masonry Contractors
    massage therapy
    movies
    New Housing Construction
    Oil and Gas Pipeline Construction
    Painting Contractors
    Pediatrician
    Pest Control
    Photographers
    Plumber
    Plumbing Contractors
    Pool Contractors
    Poured Concrete Foundation
    Power and Communication Line Construction
    Real Estate Agent
    Residential Remodelers
    Travel Agency
    Water and Sewer Line Construction
    Wedding Planner
    Hope it helps
    Mike
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    • Profile picture of the author Matthew NY
      Wow Mike! That's very useful. Great way to narrow it down for newcomers. I actually have been considering optimizing my dad's business website to get some leads going to him. It would help him a ton.
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    • Profile picture of the author Kenster
      Originally Posted by Mike Morgan. View Post

      Nice post Ken !

      I do agree that offline lead generation is one of the most lucrative ways of revenue generation of the web .

      For those who want to enter lead generation business for offline business owners, here is list of businesses you can work with .
      Architect
      Maid Services
      Tutors
      Air Conditioning and Heating Company
      apartments
      ...
      Landscaping Contractors
      lawn care
      Lawyer
      Limousine
      liquor stores
      Martial Arts
      Masonry Contractors
      massage therapy
      movies
      New Housing Construction
      Oil and Gas Pipeline Construction
      Painting Contractors
      Pediatrician
      Pest Control
      Photographers
      Plumber
      Plumbing Contractors
      Pool Contractors
      Poured Concrete Foundation
      Power and Communication Line Construction
      Real Estate Agent
      Residential Remodelers
      Travel Agency
      Water and Sewer Line Construction
      Wedding Planner
      Hope it helps
      Mike


      Seriously Mike! Think about all the opportunities there...sometimes I wish I was superhuman or had a huge staff so I can pursue everything at once...but then again there are benefits to having a lean and mean machine.

      But truthfully, if anything ever happend to my online business (unlikely since I am diversified into tons of things now) I would run straight to the offline online hybrid model like this offlien lead gen strategy.

      The potential is absolutely incredible and the localization makes it soo incredibly easy for anybody to get into!
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  • Profile picture of the author George Phillip
    What CPA companies have the best offers ? Something that requires no cc card and >$1 per lead/action.
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  • Profile picture of the author williamrs
    Nice post, Kenster!

    Here in my region this opportunity is huge, because there are practically no companies or individuals working on this.

    Thanks for sharing!


    William
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    • Profile picture of the author Kenster
      Originally Posted by williamrs View Post

      Nice post, Kenster!

      Here in my region this opportunity is huge, because there are practically no companies or individuals working on this.

      Thanks for sharing!


      William

      Nice, not sure what the online stats are for Brazil, but this is huge for all countries. Even in the US there are firms paying big bucks for ineffective traditional newspaper ads, radio spots etc when it doesnt make sense for their company...they are more than happy buying hot leads.

      huge opportunity
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    • Profile picture of the author Cash37
      Originally Posted by williamrs View Post


      Here in my region this opportunity is huge, because there are practically no companies or individuals working on this.

      Thanks for sharing!


      William
      Sometimes the reason there is no one doing offline is because the area is too small, like where I live. There's no point running to offline leads because there is no volume, literally I ran a facebook campaign in a 50 mile radius for people over 30 and only got 6,000 impressions in a week.
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      • Profile picture of the author williamrs
        Originally Posted by Cash37 View Post

        Sometimes the reason there is no one doing offline is because the area is too small, like where I live. There's no point running to offline leads because there is no volume, literally I ran a facebook campaign in a 50 mile radius for people over 30 and only got 6,000 impressions in a week.
        Yes, it makes sense, but this is not the case here.

        The fact is that just a small number of companies have comprehended how powerful lead generation can be. The thing is moving slowly both online and offline. Online is a bit better because there guys from other countries promoting for Brazil.

        I have quite a few projects for Brazil in the next year and I'll try to start exploiting both online and offline opportunities here (before you guys arrive!). I'm really overwhelmed with tons of work to do now (no vacations at the end of 2010 or beginning of 2011!), so this is the only reason why I still haven't made consistent investments here.

        Brazil's economy is going to grow 7.5% in 2010, the unemployment rates are very low and people are consuming like crazy. The mindset is very internet friendly here (people don't buy as much online as in the US or Europe), but it's changing fast and I really think that Brazil will be one of the strong markets in the next years for the CPA industry, so everyone who likes to work on projects for the future should consider looking for something here.


        William
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  • Profile picture of the author GENIX
    Great post! I agree this is a huge opportunity and fairly untapped.

    My question however is what would be a good way to track all these leads? You don't have the network to do the work for you anymore right? So how do you guys do it?

    Offtopic: Kenster I think you missed a 0 from your $100,000 per year in the signature. Don't make people belive they'll make $100/year now :p
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    • Profile picture of the author Kenster
      Originally Posted by Cash37 View Post

      Sometimes the reason there is no one doing offline is because the area is too small, like where I live. There's no point running to offline leads because there is no volume, literally I ran a facebook campaign in a 50 mile radius for people over 30 and only got 6,000 impressions in a week.

      One thing you have to remember is that an offline local campaign doesnt have to be limited to the town you live in. If you live in a town with no businesses and 1,000 people, you cant do much in that town.

      BUT, you can set up local offline leads funnels in any town or city in the country. Sometimes working locally to where you live is a bit easier if you want to visit a client but I can set up a lead funnel gathering leads for a massage therapist in a large town across the country.

      People tend to limit themselves offline to their immediate area, but you can really target most localities!

      Of course there are a host of different ways to do "offline marketing"


      Originally Posted by Colton View Post

      x2 I would like to know as well!
      Evo is a good start!

      Originally Posted by GENIX View Post

      Great post! I agree this is a huge opportunity and fairly untapped.

      My question however is what would be a good way to track all these leads? You don't have the network to do the work for you anymore right? So how do you guys do it?

      Offtopic: Kenster I think you missed a 0 from your $100,000 per year in the signature. Don't make people belive they'll make $100/year now :p
      Depends what you are doing. You can have people call your client directly and you can track the number of calls "leads" through that number. If the leads are by email then of course you get collect the emails through the squeeze form and can pass those emails/form data (phone number, etc) to the client, etc. Again you can set it up so the client receives the info directly or you can collect leads and sell in batches. Really depends on what you are doing.

      $100,000 a year is only $274 a day! Well within reach for those who work really hard and take a lot of action!
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      • Profile picture of the author GENIX
        Originally Posted by Kenster View Post

        $100,000 a year is only $274 a day! Well within reach for those who work really hard and take a lot of action!
        I was just saying your signature shows (100,00 per year) so you missed a 0. I know you can get people to that figure buddy.
        Enough offtopic now and advertisement for Kenster :p
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  • Profile picture of the author Eager2SEO
    Originally Posted by Kenster View Post

    Well I just got back from a two week vacation and I told myself I would make it a goal to start at least one beneficial thread here every month of 2011, so figured why not get this one out of the way!

    CPA is awesome and awesomely (yes, I just made up that adverb) lucrative...that's why most people on this sub-forum are here. But, the underlying value of CPA offers stems from the value of a lead. All businesses rely on leads and when you think about it, most marketing campaigns of any business are lead generation campaigns. Some larger companies have branding campaigns such as billboards at a sports arena, but most advertisements have a web site address, a phone number, or an email address in an effort to get as many leads as possible.

    It follows that a lead (of any kind) therefore has an inherent value. If a company is routinely spending $10,000 on a marketing campaign and they get 1,000 leads per campaign, then each lead is worth a minimum of $10 to that company (assuming it's not a branding campaign). In fact, there are other non-explicit costs involved so the minimum lead value is even higher than that and of course the "real" lead value is much higher as they wouldn't be running the campaign to break even.

    Well, one thing I have been doing for a while now is using my marketing skills and traffic generation skills to generate web-based leads for offline organizations. Think about this, say you develop a lead generation web site (like a squeeze page but with more content). With the skills most of us have developed, we can rank these sites pretty well for localized keywords. We can gather leads on this site and sell the leads to local commercial landscaping services. Depending on your area, these leads can go for over $100 a pop.

    You can do this for all kinds of businesses, contractors, freelancers, etc. There are literally thousands of options. The best part is that its localized so you don't need to be an SEO god to rank high.


    -high end painting companies
    -equipment rental companies
    -specialized counseling business owners
    -high end real estate leads
    -a million other local products and services...


    Maybe the above site brings in 40 visitors and 15 leads per month...that is still $1500 per month. Set up 10, 20, 50, 100 of these sites and it adds up...power of numbers.

    Depending on the business you are doing, you can sell the leads for anywhere from $1 to many hundreds! Think about large specialized equipment companies or even the travel industry...you can sell leads for a lot.

    The point here is to take our underlying knowledge and understanding of the online CPA world and bring that to the offline world where competition is less and the opportunities are just as good.

    Is this new? No. But in my opinion, the offline world and offline lead generation is one of the most untapped areas with the most potential. Sometimes it's easy for us to underestimate how much we know since we normally try and rank and compete in the super competitive IM and CPA space. Ranking sites for offline leads are substantially more easy!

    Just food for thought


    Please feel free to reach out to me with any ideas or questions and hopefully I can help.



    -Kenster

    So let me get this straight:

    we will pick NJ as an an example

    I set up a website, lets say MonmouthPlumbers.com

    Then I put articles about redoing your bathroom and planning an addition and how to plunge a toilet. And an article on how to pick a good plumber. I SEO the site with articles, links, whatever.

    I put in an opt in form for people interested in a quality plumber...

    I contact say XYZ Plumbing of Asbury Park and say I have 100 interested people that I collected from this site (he sees the site), and they cost $20 each?

    Is this what it is in a nutshell?
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    • Profile picture of the author Kenster
      Originally Posted by Eager2SEO View Post

      So let me get this straight:

      we will pick NJ as an an example

      I set up a website, lets say MonmouthPlumbers.com

      Then I put articles about redoing your bathroom and planning an addition and how to plunge a toilet. And an article on how to pick a good plumber. I SEO the site with articles, links, whatever.

      I put in an opt in form for people interested in a quality plumber...

      I contact say XYZ Plumbing of Asbury Park and say I have 100 interested people that I collected from this site (he sees the site), and they cost $20 each?

      Is this what it is in a nutshell?


      That is def one way to do it. There are various variations and ways to go about it.

      HOWEVER, in general, if you are doing a localized campaign like monmouth plumbers, then you don't want to distract the visitors that much, so the design needs to be set up to capture the prospect as the main motive.

      Another thing to consider is that having HOT leads is more valuable, so either setting up your site to automatically or manually selling the leads daily may be optimal, particularly for higher priced leads. For example, you may set up a custom phone number that redirects to the plumbers business (but allows you to track) so that the plumber gets the lead immediately and you can track how many leads (calls) you are generating. Of course they can pay in advance, monthly, whatever you want.

      But if you wait 10 days to collect leads, those initial leads will likely already have called plumbers and not be interested anymore so the lead quality deteriorates the longer you wait.

      There are a million ways to approach it, but the concept is the same
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  • Profile picture of the author Anthony_Hall
    This is a nice thread to run into because I have a website that I'm working on specifically dealing with this type of thing.

    The only thing is I've contacted a couple of companies about setting up some type of number that I could also track but I have yet to run into a solution.

    Plus the type of company I want to sell leads too doesn't have any type of affiliate setup so I'm not really sure about how to go about it.

    But I figure I might as well get something up and going and once I get the traffic start calling up these companies and say "hey, so I have people that want what you have, how much would it be worth to you?"
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    • Profile picture of the author damongreene
      Originally Posted by Anthony_Hall View Post

      This is a nice thread to run into because I have a website that I'm working on specifically dealing with this type of thing.

      The only thing is I've contacted a couple of companies about setting up some type of number that I could also track but I have yet to run into a solution.

      Plus the type of company I want to sell leads too doesn't have any type of affiliate setup so I'm not really sure about how to go about it.

      But I figure I might as well get something up and going and once I get the traffic start calling up these companies and say "hey, so I have people that want what you have, how much would it be worth to you?"
      You can track a google voice number. Otherwise check out vumber.com
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      • Profile picture of the author Kenster
        Originally Posted by damongreene View Post

        You can track a google voice number. Otherwise check out vumber.com

        Another option a lot of people do is set up their own lead forms and collect all the info themselves and then sell the leads individually or if there is volume they will bundle leads and sell that way.

        Of course the more streamlined the better...the beauty of IM is passive income right
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  • Profile picture of the author slickback
    great post!
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  • Profile picture of the author faysal969
    Thanks Kenster for this great post. I like it very much and also interested about your SEO tool. I think it may be a very effective way for a newcomer.
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