Well I just got back from a two week vacation and I told myself I would make it a goal to start at least one beneficial thread here every month of 2011, so figured why not get this one out of the way!

CPA is awesome and awesomely (yes, I just made up that adverb) lucrative...that's why most people on this sub-forum are here. But, the underlying value of CPA offers stems from the value of a lead. All businesses rely on leads and when you think about it, most marketing campaigns of any business are lead generation campaigns. Some larger companies have branding campaigns such as billboards at a sports arena, but most advertisements have a web site address, a phone number, or an email address in an effort to get as many leads as possible.

It follows that If a company is routinely spending $10,000 on a marketing campaign and they get 1,000 leads per campaign, then each lead is worth a minimum of $10 to that company (assuming it's not a branding campaign). In fact, there are other non-explicit costs involved so the minimum lead value is even higher than that and of course the "real" lead value is much higher as they wouldn't be running the campaign to break even.

Well, one thing I have been doing for a while now is using my marketing skills and traffic generation skills to generate web-based leads for offline organizations. Think about this, say you develop a lead generation web site (like a squeeze page but with more content). With the skills most of us have developed, we can rank these sites pretty well for localized keywords. We can gather leads on this site and sell the leads to local commercial landscaping services. Depending on your area, these leads can go for over $100 a pop.

You can do this for all kinds of businesses, contractors, freelancers, etc. There are literally thousands of options. The best part is that its localized so you don't need to be an SEO god to rank high.









Maybe the above site brings in 40 visitors and 15 leads per month...that is still $1500 per month. Set up 10, 20, 50, 100 of these sites and it adds up...power of numbers.

Depending on the business you are doing, you can sell the leads for anywhere from $1 to many hundreds! Think about large specialized equipment companies or even the travel industry...you can sell leads for a lot.

The point here is to take our underlying knowledge and understanding of the online CPA world and bring that to the offline world where competition is less and the opportunities are just as good.

Is this new? No. Sometimes it's easy for us to underestimate how much we know since we normally try and rank and compete in the super competitive IM and CPA space. Ranking sites for offline leads are substantially more easy!

Just food for thought


Please feel free to reach out to me with any ideas or questions and hopefully I can help.



-Kenster