Journal: Follow My Campaign From Day 1 - Feedback Welcome!
Hello Warriors!
I know that in the IM world it is not wise to share a successful campaign. It is understood that there is already enough competition to deal with, and to share your secret ingredients could put the bakery out of business... But as many also believe there is enough room for every average person who is willing to learn, work hard, and of course take action. I agree with that. But with successful campaigns behind lock and key, despite the wealth of knowledge being shared on forums and blogs, so many people have never actually experienced the building and testing of an actual successful campaign.
I would like to invite anyone interested to follow a journal of a facebook ppc campaign from day one.
****************
<Campaign Details>
****************
* CPA Network = Wolf Storm Media
* Offer Used = 579 Account Now Prepaid Card
* Payout = $4.25 per conversion
* Location = USA
* Description = Show your users how they can sign up for a prepaid Visa card. This pays out on a registration to receive a card.
* Traffic Sources Allowed: Social Media
* Ad Platform = Facebook PPC
****************
</Campaign Details>
****************
Day 1.
Set Up Text Ad One in Tracking202, used direct linking method. Did not cloak as there are no "keywords" to be passed back on facebook, and have also experienced slower load times lately with cloaking on.
See Text Ad One:
No Bank Account?
Get a reloadable Debit/Credit card free in 60 seconds.
No bank account or credit check!
Set Up Text Ad Two in Tracking202, also used direct link method as mentioned above.
See Text Ad Two:
Check Account Alternative
Guaranteed approval in 60 seconds. No credit check.
The perfect alternative to a checking account. Click Here!
Now I chose an image to accompany each text ad on the facebook platform. One, I believe "clipart" style images draw some attention these days because people aren't as "ad-blind" to them. For the second, I followed the traditional rule of thumb and chose a smiling woman.
While transferring the ad from Tracking202 over to the facebook platform I had to do some final brainstorming about the targeting / demographics. Thanks to a tip I got from our friend PPC-Coach, instead of just using my gut instincts to decide the demographics I would target, I went to Alexa and Quantcast to see what they said about the demographics of the offers landing page. In this case, we checked out the demographics for accountnow.com, and this showed us that most visitors to the site are females aged 30-60. So, until we see if we need to drill down further, we are setting up the targeting to US Women Age 30-60.
Bidding is essentially the last step to building out the ads on facebook. Facebook's suggested bid is $1.40 - 2.32 USD. We don't wanna burn through our budget faster than we can monitor things, so we're initially going to underbid at $0.85 per click.
Lets take a look at the ads shall we?
Attachment 6632Attachment 6633
The Ads have been approved by facebook and are now live.
Going forward we will be monitoring these two ads to identify changes that need made, as well as creating additional ad variations.
I know that in the IM world it is not wise to share a successful campaign. It is understood that there is already enough competition to deal with, and to share your secret ingredients could put the bakery out of business... But as many also believe there is enough room for every average person who is willing to learn, work hard, and of course take action. I agree with that. But with successful campaigns behind lock and key, despite the wealth of knowledge being shared on forums and blogs, so many people have never actually experienced the building and testing of an actual successful campaign.
I would like to invite anyone interested to follow a journal of a facebook ppc campaign from day one.
****************
<Campaign Details>
****************
* CPA Network = Wolf Storm Media
* Offer Used = 579 Account Now Prepaid Card
* Payout = $4.25 per conversion
* Location = USA
* Description = Show your users how they can sign up for a prepaid Visa card. This pays out on a registration to receive a card.
* Traffic Sources Allowed: Social Media
* Ad Platform = Facebook PPC
****************
</Campaign Details>
****************
Day 1.
Set Up Text Ad One in Tracking202, used direct linking method. Did not cloak as there are no "keywords" to be passed back on facebook, and have also experienced slower load times lately with cloaking on.
See Text Ad One:
No Bank Account?
Get a reloadable Debit/Credit card free in 60 seconds.
No bank account or credit check!
Set Up Text Ad Two in Tracking202, also used direct link method as mentioned above.
See Text Ad Two:
Check Account Alternative
Guaranteed approval in 60 seconds. No credit check.
The perfect alternative to a checking account. Click Here!
Now I chose an image to accompany each text ad on the facebook platform. One, I believe "clipart" style images draw some attention these days because people aren't as "ad-blind" to them. For the second, I followed the traditional rule of thumb and chose a smiling woman.
While transferring the ad from Tracking202 over to the facebook platform I had to do some final brainstorming about the targeting / demographics. Thanks to a tip I got from our friend PPC-Coach, instead of just using my gut instincts to decide the demographics I would target, I went to Alexa and Quantcast to see what they said about the demographics of the offers landing page. In this case, we checked out the demographics for accountnow.com, and this showed us that most visitors to the site are females aged 30-60. So, until we see if we need to drill down further, we are setting up the targeting to US Women Age 30-60.
Bidding is essentially the last step to building out the ads on facebook. Facebook's suggested bid is $1.40 - 2.32 USD. We don't wanna burn through our budget faster than we can monitor things, so we're initially going to underbid at $0.85 per click.
Lets take a look at the ads shall we?
Attachment 6632Attachment 6633
The Ads have been approved by facebook and are now live.
Going forward we will be monitoring these two ads to identify changes that need made, as well as creating additional ad variations.
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